SailPoint
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Director, Product Marketing at SailPoint

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The Director of Product Marketing is responsible for driving the messaging, positioning and go-to-market strategy for SailPoint's market-leading identity and access management solutions. This role will set the vision and execute the product marketing strategy for our entire product lines, including creating compelling messaging that uniquely positions our solutions in the market.
Candidates for this role must be an innovative and dynamic market and technology thought leader with a passion for marketing B2B enterprise technologies and a proven record influencing the behavior of organizations to achieve common strategic objectives. The position requires strong marketing and communications skills, as well as a technical understanding of enterprise software, software as a service, enterprise IT environments, and rapidly evolving security and compliance technologies. The Director of Product Marketing must be comfortable working closely with executives, product management, sales, and marketing, as well as with prospects, customers, partners, and analysts.
Responsibilities:
  • Lead a team of product marketing managers to develop and execute the strategy to drive business growth and enhance product adoption
  • Collaborate closely with product management to influence and contribute to the product roadmap development.
  • Partner with Product Management to develop and execute go-to-market plans, including setting pricing/packaging, coordinating product launches, briefing industry analysts and press, and developing product collateral and sales tools.
  • Develop rigorous product launch and release processes that connect all the dots across the company to bring new products and releases successfully to market.
  • Take the lead of launches - planning, creating/managing deliverables, timelines and more to ensure maximum revenue impact by product line.
  • Develop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge. Helps buyers understand our benefits and unique advantages and deliver it through compelling presentations, demonstrations, collateral, white papers, and positioning documents.
  • Orchestrate competitive intelligence program to gather and analyze competitive data to advantage our position in the market.
  • Establish credibility as a visionary/thought leader in the marketplace evangelizing to market influencers as well as prospects and customers.
  • Have a customer centric mindset and be able to deeply understand customers' needs and translate that knowledge to guide product marketing
  • Work closely with brand, creative, web and demand-gen teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
  • Act as a product evangelist for SailPoint's product lines at virtual events, industry events, and conferences.
  • Closely collaborate with sales and partner teams to effectively position products and develop assets to enable GTM motion.

Requirements:
  • 10+ years of experience in product marketing within an enterprise SaaS or software industry
  • 5+ years managing high-performing product marketing teams with a proven track record of success
  • A demonstrated ability to oversee product launches from ideation to execution
  • Strong analytical and problem-solving skills.
  • Excellent interpersonal, facilitation, and communication skills.
  • Security software experience a plus.

Education:
MBA or equivalent preferred; BA/BS in business or technical field required.
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SailPoint is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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What are SailPoint Perks + Benefits

SailPoint Benefits Overview

Experience a Small-company Atmosphere with Big-company Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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