Director, Product Marketing

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Hey Crazy Ones, Misfits & Rebels - 2 Product Marketing leadership roles at Showpad


We’re on the hunt for two Product Marketing leaders here at Showpad. 

These are net new positions where you get to build & lead a team spanning EMEA to North America. 

Collaborating and interlocking with your key stakeholders upstream (product management) and downstream (marketing, sales, customer success, and support) is crucial to your and our success. 

As such communication and relationship-building skills are paramount to both these roles. 

If you can demonstrate that you have built & lead successful product marketing teams, and collaborated cross-functionally across regions, read on. 

Whilst our friends in product management (based in Belgium) guide idea to product, and reduce friction for users, you both are guiding product to market and reducing friction for sellers and buyers. 

How? 

The 3 Vs! 

One of you will own Voice & Value, the other Velocity

  • Simply stated, one Director will drive a team to understand where to play, who to serve, whom to beat, and what story will help us win with buyers & influencers. Voila… voice & value!
  • The other Director will drive velocity by enabling the revenue team with content and revenue plays (acquisition; retention; expansion) and serving as the captain for product launches


OK, let’s get nitty-gritty shall we…  


The Director of Product Marketing responsible for voice & value will be responsible for the following competencies (not an exhaustive list): 

  • Collaborate with product management to 
    • gather market and competitive intelligence 
    • size our market and develop our GTM strategy 
    • prioritize which customer segments and buyer needs to serve 
  • Develop buyer personas and their “deciding” journey
  • Craft a strategic narrative that tells our product(s) story in the language of our hero, the buyer; this will form the basis for our customer-centric content creation (another team) 
  • Collaborate with sales leadership to 
    • Plan routes to market 
  • Collaborate with demand gen to 
    • Develop campaign themes that align to solution/ product objectives 
  • Engage analysts and industry influencers
  • Most importantly, be a servant leader (read: empathetic yet strong & decisive) for your team and your key stakeholders - product management, content marketing, sales, and demand gen amongst others! 


Meanwhile, the Director responsible for velocity will be responsible for (not an exhaustive list): 

  • Collaborating with the product marketing team responsible for voice and value, as well as the enablement team to 
    • transfer knowledge to sales, customer success and support via content on the market, competitors, buyers and solutions/ product 
  • Collaborating with the content marketing team to 
    • Ideate and create content to help sales, customer success and support engage in conversations that win! 
  • Collaborate with those “voice & value” folks, demand gen, and sales leaders to 
    • Design, activate and optimize quarterly revenue plays that drive our acquisition, retention and expansion objectives  
  • Creating feedback loops between sales and customer success downstream and the product marketing and product management upstream 
  • Orchestrating the launch of major and minor product launches and releases by captaining and managing a cross-functional launch team 
  • Again, as with your peer-level director above, you need to be a servant leader (read: empathetic yet strong & decisive) for your team and your key stakeholders - sales, customer success, and support amongst others! 


Well? Sound like you? 

Are you a crazy one? A misfit? A rebel? Believe in diversity & inclusion? See things differently? Not fond of rules? Ready to change shi!t? 

Then apply, and let’s go!

More Information on Showpad
Showpad operates in the Software industry. The company is located in Chicago, IL, Portland, OR and San Francisco, CA. Showpad was founded in 2011. It has 576 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Eat lunch together, Intracompany committees, Open door policy and OKR operational model. To see all jobs at Showpad, click here.
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