Director of Product Marketing at Altium (San Diego, CA or Remote)
Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.
- Constant innovation has created a transformative technology, unique in its space
- More than 30,000 companies and 100,000 electronics engineers worldwide use Altium
- We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry
- Develop and execute a comprehensive product marketing strategy for Altium 365, including positioning, messaging, value proposition, and competitive analysis
- Collaborate closely with product management, sales, and engineering teams to ensure alignment on product strategy, launch plans, and ongoing support
- Lead the creation of marketing materials, including sales collateral, whitepapers, case studies, and product demos, to effectively communicate the benefits and features of Altium 365
- Drive product launch activities, including coordinating with internal and external stakeholders, to ensure successful market introductions
- Develop thought leadership content and educational resources to drive awareness and adoption of Altium 365
- Analyze market trends and customer feedback to inform product development and go-to-market strategies
- Oversee relationships with key industry influencers, partners, and customers to increase visibility and credibility for Altium 365
- Continuously monitor and report on product marketing performance, adjusting strategies and tactics as needed to achieve targets
Who you are and what you’ll need for this position:
- Bachelor's degree in Marketing, Business, Engineering, or a related field; MBA or advanced degree is a plus
- 10+ years of experience in product marketing, preferably within the electronics or SaaS industries
- Demonstrated success in developing and executing product marketing strategies for complex, technical products
- Strong understanding of the electronics design and manufacturing industry, including key trends, challenges, and opportunities
- Exceptional communication and presentation skills, with the ability to articulate complex concepts to technical and non-technical audiences
- Proven ability to lead cross-functional teams and collaborate effectively with stakeholders at all levels
- Analytical mindset with a data-driven approach to decision-making and problem-solving.
- Self-starter with a strong sense of ownership and accountability for results
- Big-thinking in pursuit of purpose
- Diversity of thought
- Courage of conviction
- Transparency of intent
- Ingenuity of AND
- Agility in action
- Adaptability of approach
- Grit in pursuit of mission
💡 Learn more about why a career at Altium is an opportunity like no other: https://www.youtube.com/watch?v=cAYCOLpPLPE
✈️ Altium Benefits: https://careers.altium.com/#s-benefits