Encamp
Understand. Manage. Comply.
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Director of Product Marketing at Encamp (Remote)

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Your next adventure starts at Encamp. 

Encamp is on a mission to create a world where good for business can equal good for the environment

Encamp exists because we believe environmental compliance is harder than it needs to be, and if we make it easier to comply with environmental regulations, companies will both be better stewards of the environment and achieve positive business outcomes with more efficient operations.

As a part of the Encamp team, you’ll get to tackle challenges of scale and complexity as we develop our product at a fast pace and look to create the future of environmental compliance. Encamp is a fully distributed company, committed to letting you work where you live, so you can live where you play. We value diversity and provide our team members opportunities for growth, and are dedicated to creating an environment where people can share their own backgrounds, experiences, and ideas to produce their best work.

 

ROLE SUMMARY/MISSION: The Director of Product Marketing will lead and manage all of Encamp’s product marketing. This person will be strategic in leading brand, and positioning and drive the execution of that vision. They will ensure Encamp develops compelling messaging, stories, case studies, videos, and presentations, and use them effectively across all direct and digital communication with all customer types. Partner closely across all departments, in particular with Product to collaborate on refining the first mile of the user journey to increase user conversion rates. They will also an emphasis on driving go-to-market and sales enablement efforts by partnering with the sales team closely.

RESPONSIBILITIES:

The Director of Product Marketing will: 

  • Iterate on current product positioning, value propositions, and messaging across Enterprise customers and prospects
  • Drive strategy and efforts for producing all sales enablement material to help arm the sales team for meaningful conversations 
  • Partner with the Customer Success team to produce case studies, testimonials, and champions from our customer group

Define go-to-market strategies for new product features and streamline the announcement process

  • Oversee the creation of our university and, maintain and optimize the internal learning curriculum and tools for the go-to-market teams

OUTCOMES: 

  • Successful development and execution of brand and sales enablement strategy across all communications
  • Effective creation and execution of go-to-market strategy
  • Creation of flagpole pieces of content, some of which is customer-facing
  • The consistent and regular creation of pieces of custom and scaled collateral for the sales and CS teams
  • Appreciation of metrics and understanding of how their work drives pipeline and revenue

HARD REQUIREMENTS: 

  • 8+ years of product marketing experience
  • Product marketing background working in a high growth organization
  • Experience in SaaS working with enterprise clients
  • Knowledgeable and comprehensive understanding of frameworks to understand the customer journey, 
  • Environmental compliance experience a plus

CORE COMPETENCIES: 

  • Standout Communicator: Strong communication skills verbally and written pertaining to external-facing ycommunication for product positioning and internal communication for managing both up and down, effectively providing high-impact performance feedback to employees.
  • Strong Writer: Effectively position our existing and future products by communicating value propositions, and messaging across Enterprise customers and prospects. 
  • Detail Oriented and Organized: Ensure no stone is unturned as you build our content strategy and plans especially as we develop go-to-market strategies and define announcement timelines.
  • Big Picture Thinker: Evaluate the big picture business goals to align and realign our product and content strategy and positioning. Ability to think outside the box, develop creative ideas and constantly pivot and iterate on our current positioning and strategy in the marketplace.
Perks of being a happy Encamper:
  • The opportunity to work in a fast-paced environment at the intersection of Environmental Compliance and SaaS (Software as a Solution). 
  • Competitive salary and benefits, including medical, dental, and vision insurance, a 401(k) match, and unlimited PTO.
  • A work-from-anywhere remote culture along with an annual Remote Work Stipend.
  • Parental leave. Because we think it's important to spend time with your new family.
  • A significant personal impact on the team and its ways of working because of our strong culture of ownership.
Our Promise:

At Encamp, we believe we are better together — all of us, whatever our race, ethnicity, sexual orientation, age, or physical ability. We strive to create an environment that encourages and celebrates diverse voices, backgrounds, and experiences. A cornerstone of our culture is the ability for Encampers to bring their full, authentic selves to work every day. Encamp is also committed to unbiased hiring practices and achieving minority representation above community averages.


Ready to join us around the Encamp-fire?🏕️

If you’re passionate about teamwork, transparency, accountability, and an appetite for knowledge, we want to talk to you. Come join a team that celebrates technology, diversity, and wants to make a big difference in uncharted territory.

With our goal of equity in mind, we are transparent about the salary range that we’ve researched and budgeted against for this role in our invitation to you for an initial conversation. You can then decide if you'd like to proceed.

If you haven’t heard from us within 10 days of your application and/or you have any questions about your application, please reach out to [email protected]

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • TypeScriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • JestFrameworks
    • Node.jsFrameworks
    • AWS AmplifyFrameworks
    • Google AnalyticsAnalytics
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    • InVisionDesign
    • ZeplinDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • TrelloManagement
    • Adobe BizibleCRM
    • DocuSignCRM
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    • SalesforceCRM
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    • SalesforceCRM
    • MarketoLead Gen
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What are Encamp Perks + Benefits

Encamp Benefits Overview

As a fully distributed company, we take a keen eye towards making sure our benefits work for you no matter where you are (equitability is key). Additionally, we care a lot about making sure the RIGHT benefits are in place to support our employees at all phases of their lives. After all, benefits are more than a ping pong table and beer in a fridge.

Culture
Volunteer in local community
For every report that is filed through our platform, Encamp partners with One Tree Planted to plant a tree to honor that partnership.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
You will find representative from all lenses in our leadership team. We are committed to developing women and BIPOC as leaders at Encamp.
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
We are transparent about salary up front to candidates we invite to speak with us, we promote unbiased feedback strategies and we make sure there is representation in our interview panels.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We partner with Aetna and cover 75% of premiums for employees and their loved ones.
Life Insurance
Wellness Programs
All Encampers receive a monthly wellness stipend of $50 to use at their discretion to promote physical and mental wellness.
Team workouts
We have a #healthy_encampers slack group with monthly individual or team challenges.
Mental Health Benefits
We have a corporate partnership with HeadSpace for our employees to take advantage of.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We match about 4% of salary with no vesting schedule.
Company Equity
All new hires receive an equity stake as a part of their package and we recognize performance throughout the lifecycle with equity.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Primary caregivers receive 12 weeks of fully paid leave with secondary caregivers receiving 6. We recognize all forms of parental leave needs and do not base this benefit on gender.
Flexible Work Schedule
Remote Work Program
We are fully distributed but bring our team together a few times a year at various locations in the US (optional to attend).
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Fitness Subsidies
All Encampers receive a monthly wellness stipend of $50 to use at their discretion to promote physical and mental wellness.
Home Office Stipend for Remote Employees
All Encampers receive an initial $500 stipend to set themselves up for success and $150 a month to pay for WFH related expenses or to work at a coworking space.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
All Encampers receive $500 a year to devote to their personal and professional growth.

An Insider's view of Encamp

How would you describe the company’s work-life balance?

As a working parent, I’ve greatly appreciated the flexibility and understanding when I’ve needed to adjust my schedule, sometimes at the last minute, due to family needs. Due to the pandemic, that has included keeping my kids home, which was very challenging to balance with work, but everyone was incredibly understanding and supportive.

Alia McCord

Organizational Experience and Events Manager

What projects are you most excited about?

I am honored to be part of an incredible smart-minded company that thrives on making a difference. One of our current projects is to improve our user interface, enhancing both developer and user experience. We are committed to producing more reliable software and making it accessible to various devices and users.

Jason Yeh

Sr. Software Engineer

What are some things you learned at the company?

While onboarding at Encamp, I learned more about the technology we offer. Behind our software is a beating heart- a customer obsessed team ready to help in any way that we can! Even though I don't "see" my team every day, we're here for each other remotely, bolstering a culture that is driven to work hard to support our customers and each other!

Daria Richline

Customer Acquisition Team

How do you empower your team to be more creative?

Only they can define what creativity means to them. Understanding their individual unique skills and finding ways for them to shine both within their function & the larger Encampus. Allocating a percentage of all Encamper's roles to a passion project helps to show we value their interest and growth, and in the end makes them better teammates.

Britteny Soto

Director of JEDI, Talent Acquisition & Enablement

How has your career grown since starting at the company?

Encamp has presented tools, challenges, and wins that have unleashed my potential. I’ve been able to make an impact on various departments, revealing to me a versatility within myself. The journey from a small office to a national company has empowered me. My career trajectory is on a path I couldn’t have imagined, because of Encamp.

Brandon Barlow

Environmental Marketing & Events Manager

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