Noom is a leading global digital health company focused on helping people live healthier lives through behavior change. We’re a mission-driven, high-growth organization that’s powered by science, technology, and world-class talent.

Reporting the Head of Healthcare Marketing, Noom is seeking a Director of Product Marketing to join our fast-growing division. Reporting the Head of Healthcare Marketing, you will play an instrumental role in building the product marketing capability, working cross functionally with Product, Sales, Operations and Customer Success to define the target customers, segmentation, value proposition, packaging/naming and marketing strategies, and then lead the design and go-to-market for launches and for continuous evolution of our offerings for payors and providers. 

You’re a seasoned product marketer who brings strategic thinking to the top of the leadership table with a strong track record leading dynamic, cross-functional teams. Given the nature and growth of our business, this leader must be able to lead and do. This role is ideal for a dynamic marketer with a proven track record of thinking big and pushing boundaries to deliver business results.

This role can be based in our newly renovated New York headquarters or remotely.

What You'll Do

• Partnering with Product in the initial conceptualization of new offerings and development of the strategic business plan, bringing insights on the customer, consumer, routes to market, and competitive differentiation
• Articulating, packaging, and delivering compelling stories to drive successful market awareness, lead generation, member/customer engagement, and where appropriate, acquisition and retention
• Partnering with our in-house Creative team and Sales to define the value story and develop effective product collateral, presentations, customer case studies and digital content
• Working with our analytics team, developing convincing proof points that bring value to our customers and their employees/members
• Leading and maintaining effective relationships with peers across the company to bring strategic value to our clients
• Managing the financials of a gradually scaling functional team
• Fostering sharing of insights across consumer Marketing, Product and Sales teams

What We Look For

• 8-10 years of experience Marketing, with strong results in B2B and healthcare 
• Business Client Mindset - Understands line of business strategy and goals and drives marketing campaigns to meet business objectives; possesses client mentality for lines of business with B2B and B2B2C and B2C goals
• Segmentation and Targeting - Partners with analytics to develop segmentation and targeting strategies based on insights and data to drive consumer behavior
• Brand - Maintains brand integrity and ensures the customer and consumer experience aligns to the brand strategy
• B2B, B2B2C, and B2C Experience - Designs and maintains an omni-channel customer experience across all our segments. Develops relevant content based on the customer’s context in their journey
• Digital - Skilled in all digital channels; deep appreciation and understanding of marketing technology and digital analytics
• Acquisition & Retention - Data and results-driven marketer; expert in best practices for B2B proof points; utilizing both digital and traditional direct channels

What Makes This Job Amazing

• You’ll be helping millions of people lead healthier lives every day
• You’ll have wonderful benefits including healthcare/dental, wellness budget, daily gourmet meals prepared by our onsite chefs, onsite yoga, and annual technology upgrade allowance
• You’ll experience huge learning & professional growth opportunities. Noom believes in supporting you; we’ll cover the cost of books, courses, conferences… you name it!
• You’ll become part of our transparent, high-performing, and close-knit team
• This is a full-time position that offers a competitive salary, equity, and benefits. We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.

Base Salary:

• The US base salary range for this full-time position is $210,000-$274,000.
• Our salary ranges are determined by role, level, and location. The range displayed on each job posting is based on Noom’s estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, scope, and location. This range is not inclusive of any discretionary bonus or equity package. 

Other Elements of the Rewards Package:

• Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Location: New York, NY, USA
• Remote location(s): United States.
• Your recruiter can share more about the specific compensation package for your preferred location during the hiring process

More About Noom

At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain’s have all named Noom a Best Place to Work including being named on Fortune’s lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email [email protected].

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Our assessment process includes multiple phone and/or video interview rounds, and we will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.