Position Description

Realtor.com is looking for a lifecycle marketing expert to guide homebuyers on their journey to homeownership. In this highly strategic leadership role, you will drive homebuyers through a critical part of their journey via key channels, such as email, app and web notifications. The role will sit within the CRM & Engagement Marketing team who is on a mission to create a best-in-class homebuying, selling, and renting experience. You will have the support of CRM Operations to execute your roadmap vision, and provide additional support in the way of testing and execution. This is a highly visible role that will build out the journey for our most critical and core consumer segment — you’ll have significant influence on the user experience, and direct impact on company KPIs.

The ideal candidate for this role is a strong cross-functional collaborator, tactical executioner and expert who can solve for and drive multiple priorities in a fast-paced environment. You have technical and analytical skills to design solutions that help frame a positive user journey, and a track record of working closely with Product, Creative, Data Science, Analytics, and Engineering teams to implement them. If you are obsessed with creating an experience that surprises and delights consumers, we want to hear from you!

Responsibilities

• Own and execute lifecycle campaign strategies to increase conversion through to close by leveraging email, push, app and sms channels; drive success against KPIs.
• Establish strong relationships with Product and Analytics counterparts; collaborate and plan together in order to ensure roadmap inclusion for areas of dependency.
• Work with Analytics and Data Science to identify opportunities, size, and prioritize.
• Create and share campaign briefs with cross-functional groups and the internal Operations team, in order to build and execute engaging efforts that convert for your key audience.
• Key member of the marketing agile pod, strategizing and executing CRM campaigns in bi-weekly sprints, analyzing campaign results.
• Own and execute lifecycle roadmap and deliver actionable insights that contribute to business growth and KPI goals.
• Present progress and findings to the ELT and cross-functional counterparts for continued alignment and support.
• Manage senior manager level talent to support initiatives.

Position Requirements

A successful candidate will thrive in a fast-paced environment and possess a blend of technical, analytical and leadership skills. She/he has a bias-for-action based upon rigorous data-driven and business critical marketing skills. This leader is highly strategic while remaining hands-on and collaborative. Additional requirements include:

• Bachelor’s degree or equivalent experience.
• 10+ years of CRM and product experience in a fast-paced consumer environment.
• Results-driven, data & action-oriented and ability to act intuitively in order to drive growth.
• Top-notch project management skills with emphasis on driving projects and target launch dates in a collaborative way.
• Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements.
• Technically savvy - familiar with CRM marketing channels, personalization and database management.
• Strong analytical skills, including experience with consumer segmentation, tracking results and interpreting key learnings.
• Technical marketing management or product management experience. 
• Prior people management experience.