Director of Performance Marketing
Canva’s Commitment and Mission
At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you!
Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 75 million monthly active users across 190 different countries and a team of over 2,800 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of.
Join us and design your future.
About the role
As the Global Director of Performance Marketing, you will be responsible for developing a world-class performance marketing and direct response advertising function that can deliver on our ambitious user growth and revenue goals. You’ll do so by developing a strategy, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business. Moreover, you will position the acquisition engine to drive new users and paying customers for both our Consumer and B2B offerings. Finally, your function needs to be at the forefront of testing new messaging and positioning hypotheses coming from Product Marketing and/or Brand teams, as well as international expansion and verticalization.
What you'll do
- You will formulate and champion the strategy to achieve Canva’s business targets and brand goals through customer-focused and data-driven marketing campaigns across all digital paid channels (search, display, paid social, video, mobile, sponsored content, and affiliates)
- You will create a framework and POV on how we will apply Multimedia Media Mix Models and multi-touch attribution to budget and investment decision making
- You will galvanize and empower the efforts of your teams, providing direction, mentorship and coaching.
- You will hire and develop extraordinary marketers, mobilizing them to execute your vision while positioning them to achieve their ambitious professional development goals.
- You will continually build on the foundation for the user and team growth through the development of repeatable, scalable processes and frameworks.
- You will work with C-suite, marketing, finance, data, and product leads to unblock dependencies, uncover new insights and opportunities for cross-team collaboration.
What we're looking for
- You have 12+ years of experience as a marketing leader who has successfully delivered international growth results across digital paid acquisition channels.
- You have a track record of scaling and developing high-performing and fulfilled marketing teams across multiple markets
- You can drive business outcomes with experience working with in-house media buying and creative teams on world-class creative executions and maximizing impact in new channels
- You have experience working with in-house technical teams to drive the product roadmaps for automation, optimization and personalization
- You possess keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
- You are fluent with attribution model discussions and direct response metrics
- You have excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material.
- An energy giver with a positive outlook and the ability to influence your team leads, peers, and senior leaders across all company functions.
- A natural team player, with a strong track record of cross-functional leadership and partnership.
- High emotional intelligence and empathy.
- A strategic leader with a deep understanding of how to balance the goal of rapid growth of brand awareness with an emphasis on driving positive ROI from a highly-optimized mid-low funnel
Benefits (USA)
- Competitive salary
- Equity in one of the world's fastest-growing companies
- Flexible working hours (we value work-life balance!)
- Professional education allowance
- Generous leave policies (sick days, holiday leave, parental leave, volunteer days)
- Healthcare
- 401(k) Program
- Sponsored social clubs and team events
- Fun and quirky celebrations
- Relocation budget provided for interstate or overseas candidates and visa application fees covered
Benefits (AUS)
- Competitive salary, plus equity options
- Flexible working hours, we value work-life balance
- In-house chefs that cook delicious breakfast and lunch for us each day
- Free Yoga membership
- Professional education allowance
- Generous parental leave policy
- Pet-friendly offices
- Sponsored social clubs and team events
- Fun and quirky celebrations
- Relocation budget provided for interstate or overseas candidates and visa application fees covered
Being a Force for good. One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.
Working at Canva
Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.
Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include:
• Competitive health benefits plans to support you and your wellbeing
• Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future Hybrid work model (in-office & from home) coming together for 8 days a year
• Flexible leave so you can recharge, give back, support others or focus on your own professional development.
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
• Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
• Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.
We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
