Director - Partner Marketing at Uniphore (Dallas, TX)

| Dallas-Fort Worth, TX
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Uniphore is the global leader in Conversational Automation. Every day, billions of conversations take place across industries — customer service, sales, HR, education and more. Whether they are human to human, human to machine or machine to machine, conversations are at the heart of everything we do, and the new currency of the enterprise.

At Uniphore, we believe companies that best understand and act on those conversations will win. We have built the most comprehensive and powerful conversational automation platform that combines conversational AI, workflow automation, and RPA (Robotic Process Automation) with a business user-friendly-UX (User Experience) in a single integrated platform to transform and democratize customer experiences across industries.

As a Director of Partner Marketing, you will be responsible for ensuring Uniphore has a winning go-to-market strategy with our channels and alliances partners.

We seek an energetic and motivated team player who is passionate about partner marketing in the hi-tech industry.

Reporting to the Vice President of Product & Growth Marketing, the Director of Partner Marketing will drive the joint messaging, content creation, and marketing plans with partners. In this role, s/he will be responsible for enabling partners with Uniphore’s core value proposition, supporting and managing partner events and communications, managing the global partner program to hit revenue goals and develop partner marketing metrics to ensure goals are being met. The role will also require building a team of partner and alliance marketing managers in the future. 
 
Attention to detail and an eye for quality, ability to grasp and translate technical capabilities into benefits, are crucial. Core writing and presentation skills, messaging, GTM strategy, and attention to detail are musts for this position. The ideal candidate is a B2B enterprise marketer with a passion for technology, preferably has prior experience in partner marketing and who thrives in a fast-paced environment.

Responsibilities

  • Plan and manage marketing activities within budgetary guidelines and deadlines.
  • Work with partners to develop joint marketing plans based on market trends and competitors.
  • Develop partner presentations and provide product training to partners.
  • Identify and qualify potential partners for lead generation.
  • Maintain positive and productive relationship with partners.
  • Support partner events and manage partner marketing communications.
  • Manage global partner program to achieve revenue goals.
  • Provide support in developing partner marketing strategies and campaigns.
  • Develop partner marketing tools and ensure that partner programs meet marketing objectives.
  • Evaluate the marketing performance of partners and recommend improvements
  • Collaborate with Product Marketing, Demand Generation and Corporate Communications to drive appropriate content to generate demand and create awareness respectively.
  • Be an excellent communicator who can engage and influence internal leaders and teams across functions and external stakeholders.

Minimum Qualifications

  • 10+ years marketing experience, or related, in B2B enterprise technology or SaaS environment 
  • Demonstrated track record of partner marketing
  • Demonstrated experience influencing without authority, including executives
  • Bachelor's degree or equivalent 

Preferred Qualifications

  • Prior contact center and customer experience background 
  • Strong sales and customer orientation with a passion for software products
  • Strong collaboration, interpersonal and teamwork skills
  • Strong background in partner marketing

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
 
For more information on how Uniphore delivers business value using Conversational Automation, please visit www.uniphore.com

More Information on Uniphore
Uniphore operates in the Artificial Intelligence industry. The company is located in Palo Alto, CA. Uniphore was founded in 2008. It has 465 total employees. It offers perks and benefits such as 401(K). To see all 35 open jobs at Uniphore, click here.
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