Director of Marketing Strategy at Careerlink (Omaha, NE)

| Omaha, NE
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What you'll do
  • Collaborate with internal business units and stakeholders to lead marketing strategy and define, prioritize, and develop projects for new customer acquisition and launches, professional services, and internal initiatives.
  • Proven track record in SaaS marketing working with innovative technology and partnering with the revenue and product teams to get customers to adopt product and integrations with ease.
  • Analyze and monitor new business pipeline and project data, including budgets, risks, and resource allocation.
  • Oversee the development of all marketing campaigns to ensure strategic business goal achievement.
  • Ensure that team members are carrying out their tasks efficiently while upholding company standards.
  • Collaborate with Sales, Customer Strategy, Product and Business Unit teams to launch successful go to market strategies for product and feature campaign launches.
  • Streamline process for all projects new customer launches, professional services, and internal initiatives.
  • Work with strategy and content team to develop messaging with clear articulation of our value propositions for all touch points: mass outreach, re-target, halo, thought leadership and web content
  • Understand key personas for customer types and customer journeys; identify where in those journeys we can add value through our content and customer journey.
  • Manage a team that develops outbound/inbound marketing campaigns for revenue and GTM teams, including sales kits, creation of new ideas and campaigns that align with sales goals
  • Monitor, track, and document campaign results with analysis on data, returns, and customer response; optimize channel performance based on data
  • Develop outbound/inbound marketing for audience acquisition, including executive invitation strategy and acquisition collateral, as well as incorporating new ideas and campaigns that align with acquisition and retention
  • Work across the company to get alignment on larger strategic goals and own marketing team commitment to those goals

What we need
  • Ability to prioritize, multi-task, and perform effectively under pressure
  • You are an excellent communicator (written, verbal and presentation skills), with demonstrable internal communication and coordination efforts
  • Strong attention to detail and ability to complete large volumes of work efficiently and effectively
  • Professional, high-integrity, reliable, organized, driven and results-oriented
  • Candidate should be a self-motivated, hardworking individual who can thrive without supervision
  • Management and team leadership experience

Core Values
  • Respect, honesty, and integrity for all stakeholders
  • Always be learning
  • Relentless focus on the customer
  • Never be satisfied
  • Create value
  • Seek accountability and ownership
  • High initiative and adaptability

Perks and benefits
  • Health
  • Dental
  • Vision
  • 401 (k)
  • Paid Time Off
  • Team Happy Hours
  • Bottomless Soda Pop
  • Relaxed Dress

About us

Buildertrend is cutting-edge, cloud-based project management software. With nearly 1 million users across the globe, we empower the construction industry with a better way to build. Our software helps construction professionals build more projects while reducing delays, eliminating communication errors, and increasing customer satisfaction. From Estimating, Scheduling, and Change Order features to Client Communication and Document Management tools, our feature set is here to streamline every aspect of the construction process. As a partner in our customers success, our team provides unmatched support, every step of the way. At Buildertrend, we believe in providing an all-in-one solution to solve real problems, deliver real results, and change the way the world builds.

Founded in Omaha in 2006, Buildertrend is quickly becoming the industry standard. Buildertrend is changing the way the world builds. Using technology to bring all parties together, Buildertrend has quickly become the product of the future. The innovative solutions and team atmosphere are what makes Buildertrend one of the hottest employers in Omaha.

If you want to learn more about us, check out: http://buildertrend.com/about.aspx

Come be a part of the fun and challenging environment at our new headquarters conveniently located off 120th and I-80.

Equal opportunity employer

At Buildertrend, we value diversity and treat all employees and job applicants based on merit, qualifications, competence, and talent. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Buildertrend believes that diversity and inclusion among our team is critical to our success as a company, and seek to recruit and retain the most talented people from a diverse candidate pool.

To see the complete list of Essential Job Functions, click here https://buildertrend.com/essential-job-functions-notice/
More Information on Careerlink
Careerlink operates in the HR Tech industry. The company is located in Omaha, NE. Careerlink was founded in 1992. It has 16 total employees. To see all 455 open jobs at Careerlink, click here.
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