Instacart
Instacart is a North American leader in online grocery delivery.
New York City, NY

Director, Marketing Planning & Development  at Instacart

| New York City, NY
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We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Introducing Our Hybrid Working Model

As the future of work evolves, so do we. We have a hybrid model where our roles are open to in-office, flex, or remote work.  Learn more about our flexible approach to where we work.

Marketing Planning & Development Lead 

OVERVIEW

Our Marketing team is charged with making Instacart a household name that people love - and use everyday. We are coming off a period of unprecedented business growth and are scaling the organization to support and propel it further.

As a team, we are right- and left-brained - combining creativity with a rigorously analytical approach. We move fast, work nimbly, and are laser-focused on driving measurable business impact. We are building for scale, knowing that we must constantly improve our efficiency and raise the quality bar.

We are looking for a leader who has proven Marketing strategy and planning experience and is able to develop data-driven strategies and implement them across a 150-person team. You will have an understanding of how to work across different audiences, verticals, and team processes accordingly. In this role, you will work closely with the Head of Marketing to develop and execute against a multi-year strategy that grows Instacart’s business. You will oversee our $200M+ marketing budget, ensure that all our marketing functions are focused on the most important priorities, develop processes to ensure consistent visibility into initiative-level performance, and orchestrate the flow of information within and outside of the team.

ABOUT THE JOB

  • Drive strategic planning for the Marketing team, including budget and headcount
  • Manage budget and own our forecast, managing variance and working with the marketing leadership team to ensure our investments are responsibly managed
  • Provide guidance to Marketing Leaders to support data-based prioritization decisions 
  • Partner with the Marketing Leadership team to optimize resource allocation
  • Define operating model for 120-150 person org, including processes and communication channels, as well as business review and reporting content & cadence.
  • Work to improve communication channels, meeting protocol, documentation and workflow across marketing and with cross-functional partners.
  • Benchmark current marketing activities, performance and investment levels, and develop strategy for continual improvement, including seeking out industry-leading opportunities (i.e., innovation from key platform partners)
  • Partner to prepare for CEO and Board Level meeting materials, including shaping the narrative and deck, collecting and managing action items across the team.
  • Help develop and nurture the team’s culture, from social events/offsites to affinity programs (Diversity, Equity & Belonging; L&D) to talent development and management.
  • Develop positive relationships within the Marketing leadership team and across critical cross-functional teams such as Product, Business Development, Finance and Legal.

ABOUT YOU

  • 10+ years of experience in a relevant role - Marketing Operations, CoS
  • You have led end-to-end marketing planning processes for large organizations
  • You have deployed or overseen large (100M+) marketing budgets that have driven impact on company-level metrics
  • You understand brand and performance marketing concepts and can articulate them to a broad set of audiences
  • You must have great attention to detail, be well organized, and able to manage multiple projects simultaneously.
  • You have crisp communication skills and have strong experiences interfacing with senior leaders across the org chart
  • You have hands-on experience managing large scale initiatives with tight deadlines
  • You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the needs of each
  • You are a self-starter with the ability to manage through ambiguous situations
  • You are comfortable in a fast-paced and dynamic environment
  • Above all, you're a team player and love making an impact each day

Accommodations & Accessibility

At Instacart, we strive to create an accessible and inclusive experience for all candidates. If you need assistance submitting an application through our career site due to a disability, please submit an Accommodations Request Form and someone from our team will reach out soon to see how we may be able to assist.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
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What are Instacart Perks + Benefits

Instacart Benefits Overview

Health & Wellbeing
At Instacart we offer generous employer contributions to healthcare for comprehensive medical, dental, vision and mental health. From flu-shot clinics to “take what you need” time off, we provide a holistic approach to supporting our employees' physical and emotional well being.

Family
We believe in supporting every parent within the Instacart family. Paid parental leave, flexible schedules, a grocery credit, and sweet baby swag are offered to new parents. We aim to support parents returning to work with on-site Mother’s Rooms, our Parents @ ERG, and events like Bring Your Child to Work Day.

Food
We donut take food (or food puns) lightly at here Instacart. From giving all employees a free Instacart Express membership to celebrating milestones and cultural heritage months with food, to hosting a monthly AMA with our CEO called "the Scoop" (featuring scoops of ice cream), food is baked into our daily lives.

Culture
Volunteer in local community
Our social impact program, Instacart Serves, aims to nourish our communities by helping to remove barriers to food access and enrich the lives of our communities through an annual volunteer week.
Partners with Nonprofits
Instacart is committed to supporting the communities we serve and we are proud to team up with our giving partner Feeding America to combat food insecurity.
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
We require all Instacart employees to complete a mandatory unconscious bias training. Our employee resource groups have also partnered together to launch a diversity and training program.
Diversity Employee Resource Groups
At Instacart, we have five active Employee Resource Groups (ERGs): Nightshades (our Black ERG), Rainbow Carrots (our LGBTQ+ ERG), Saźon (our Latinx ERG), [email protected], and [email protected]
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 12 weeks of paid parental leave for employees who become parents (through birth, adoption, or foster care) to support them and their families as they take on their new role as a parent.
Flexible Work Schedule
As a company, we’ve adopted a set of guidelines for managers to help accommodate caregivers on their teams including offering flexible schedules and extra time blocks throughout the day.
Family Medical Leave
Adoption Assistance
We provide Family Planning benefits for all types of families, including but not limited to fertility planning, surrogacy support, adoption services, care navigation, and reproductive technology.
Company sponsored family events
We partner with our [email protected] community to host virtual events and programming for families such as cooking classes, arts and craft kits delivered, and magic shows over Zoom.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
We have a $600 stipend for outfitting your home office, as well as monthly phone & internet reimbursement.
Professional Development Benefits
Job Training & Conferences
We offer free Udemy subscriptions for every employee to allow them to develop new skills and foster existing ones by enrolling in a wide array of courses. We also have a dedicated L&D Team.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Our programming and benefits are constantly evolving to meet the needs of our growing team. We introduce new benefits each year, and add new programs to celebrate cultural heritage, give back to the community, and celebrate our teams.

Our Instacart Serves social impact program is one of the most active across the company. We aim to nourish our communities by helping to remove barriers to food access and enriching the lives of our communities through an annual volunteer week of service, grocery donations, disaster relief, and giving campaigns.

The Instacart Serves program focuses support across 3 main areas:

- Food Insecurity: The majority of our philanthropic support is dedicated to helping to remove barriers to food access and hunger relief with our primary giving partner, Feeding America. We recognize that food insecurity disproportionately affects diverse communities and we also work to raise awareness for this growing inequity.

- Supporting Traditionally Marginalized Communities: We are committed to standing up for injustice and equity, supporting organizations that challenge economic justice, and uplifting traditionally marginalized communities.

- Disaster Relief: In the event of natural disasters which severely impact the communities we serve, we provide disaster relief through financial or grocery donations to centers and organizations supporting evacuees and first responders.

An Insider's view of Instacart

What’s the vibe like in the office?

Family—its what I think of when someone asks me about the Instacart Finance team. It is ACCR-UAL world out there but all of us have each other’s back!

Sachin

Payroll Manager

What does your typical day look like?

Our team is hyper-focused on delivering value to our enterprise customers. We are shaking up the grocery industry and every day brings a new challenge. There's never a dull moment on the technical delivery team!

Nicola

Technical Project Manager

How has your career grown since starting at the company?

Instacart has given me the opportunity to grow my career significantly over the last 5 years. I started as an In-store shopper, became a Shift Lead, was promoted to Site Manager. Eventually, I transitioned into a new role on my current team at HQ and am expanding my coding skills with Carrot University, our internal coding bootcamp.

Annabel

Shopper Community Lead, Field Operations

How do your team's ideas influence the company's direction?

"I love being a part of the Care team because we genuinely care about the customers that use our platform and our employees who work hard to ensure a great experience. I get to play an integral role in helping us turn our Care vision into reality."

Kiha

Human Resources Director, Care

What are some things you learned at the company?

As a large company that is growing quickly, there is still a huge appetite for trying new things; in fact, it's the expectation. There is no 'cookie-cutter' approach.

Tonci

Senior Technical Recruiter

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