Director of Marketing Operations at Verkada Inc
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Who We Are
Verkada is the leading physical security platform to protect people, assets and privacy. Designed with simplicity in mind, Verkada’s five product lines - video security cameras, access control, environmental sensors, alarms and visitor management - provide seamless visibility through an integrated secure cloud-based software platform. Over 9,700+ organizations worldwide trust Verkada as their physical security layer for easier management, frictionless scalability and cutting-edge innovation.
Overview
As the Director of Marketing Operations, you will report to the VP of Marketing to lead a ROI-focused engineering team to deliver marketing demand to Sales. At Verkada, a fast paced, early-stage startup, every day brings new challenges and opportunities for growth, and we want you to grow with us!
Responsibilities
- Own lead lifecycle, attribution, scoring, utm parameters, data enrichment, routing, lead nurture, customer engagement and sales handoff
- Own the Marketing Analytics technology stack including underlying database, data visualization tools, and dashboards
- Responsible for marketing quarterly budget planning and ad hoc executive reporting
- Understand marketing processes, data definitions as well as the big picture and be responsible for educating others through documentation and communication
- Own evaluation, negotiations, and implementation of the operations technology stack
- Lead and continue to hire a bright group of engineers and analysts to maximize their value-add, growth, and overall success
- Design operations of people, systems, and processes to effectively meet novel and varied business use cases
- Break down business requests into operational components, determine net value, communicate trade-offs, establish alignment, and execute
- Prioritize marketing operations work and manage team inputs and outputs.
Qualifications
- 5+ years working in Marketo (or equivalent) and Salesforce
- Exceptional analytical skills including logic, causal analysis and conditionals
- Willing and able to take on complex projects and lead effectively across functions
- Excellent sense of judgement with the ability to think quickly
- Excellent written/verbal communication skills
- Ability to navigate ambiguity and work in a fast-changing environment with an entrepreneurial approach
Nice to Have
- Strong desire to improve as a people manager
- Basic programming skills (Python, JS, SQL)
- Scrappy enough to make good decisions and get things done
US Perks & Benefits
- Generous company paid medical, dental & vision insurance coverage
- Unlimited paid time off & 11 companywide paid holidays
- Wellness allowance
- Commuter benefits
- Healthy lunches and dinners provided daily
- Paid parental leave policy & fertility benefits
Verkada is an equal opportunity employer. We strive to be a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is support for members and allies of our internal communities like Women at Verkada, Pride at Verkada, Multicultural at Verkada and Parents at Verkada.
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