Director of Marketing Operations & Data Analytics at Cradlepoint (Boise, ID)

| Boise, ID
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This is a remote opportunity

Cradlepoint was born in Boise and built for wireless. We are a team of authentic, hard-working, and innovative people driven by a shared vision to Connect Beyond the limits of wired networks. We help customers - big and small, across industries and around the world - utilize LTE and 5G cellular technology to connect people, places, and things, anywhere. We're at the forefront of the Wireless WAN and 5G - the next big waves in networking - and we remain as hungry and humble as the day we started. If you're hungry to be part of something big, come join us.


How Will You Contribute to the Company?

Reporting to the Vice-President of Demand Marketing, the Director of Marketing Operations will be responsible for managing the global marketing operations and data analytics team while defining, optimizing, and scaling Cradlepoint's global demand marketing operations strategy.

You have a proven background leading successful global marketing operations, analytics and data strategies and know how to provide tactical support as a strategic partner for the marketing organization, enabling teams to run more effective campaigns and deliver high-performance results.

This is a highly visible and critical role, managing a team that champions data-led decision-making and supports effective and efficient global business scale.

What Will You Do?
  • Own, analyze and communicate the marketing operations strategy, execution, and optimization of platforms across the demand marketing funnel to report on marketing sourced/influenced leads, MQLs, SQLs, SALs and billings
  • Assess, improve, build, and scale marketing operations and analytics infrastructure to support scale of activities for global teams
  • Partner, collaborate and align MOPs support with global stakeholders in demand generation, field marketing, product marketing, channel/partner marketing, sales operations, BI, and finance
  • Management and growth of marketing leads database, ensuring database integrity, compliance and governance
  • Manage Tech Stack vendor relationships ensuring marketing automation and campaign orchestration platforms evolve to meet our current and future performance requirements
  • Build, evangelize, and deliver a world-class marketing operations function to support our sales and marketing stakeholders Manage and support our marketing automation platforms and the interactions with other integrated systems such as Salesforce, Outreach, Bizible, chat, web analytics
  • Manage continuous technical optimization of the marketing tech stack, ensure seamless data flows and reliable APIs among our systems and platforms
  • Develop real-time executive data reports that accurately communicate marketing sourced/influenced pipeline and billings contributions by marketing channel
  • Analyze marketing data to provide insights across the marketing department; maintain and develop reports and key dashboards to present marketing analytics that supply critical business intelligence at QBRs and SKOs
  • Build, coach, manage a high-performance MOPs Mentor new team members while providing leadership to execute against OKRs and scale marketing operations
  • Deliver quarterly, monthly and weekly reports to various level of audience based on various use cases, including C level, GTM team, regional marketing team as well as other global team members

  • 10+ years of B2B experience with increased levels of responsibility global leading teams and driving cross-functional, global marketing operations and analytics initiatives
  • Experience, passion, and curiosity for the latest operations tech stack, including direct experience in technology evaluation, implementation, process architecture, and launch
  • Exceptional leadership skills with demonstrated success in navigating complex business issues and technical environments, and proven ability to inspire and build relationships with all stakeholders
  • Deep domain expertise with integrated ABM and marketing automation (Marketo, Demandbase ), lead & pipeline multi-touch attribution (Bizible) management
  • Deep understanding of enterprise sales, sales processes, sales cycles, ICPs, personas, and buying behavior
  • Experience meeting privacy compliance and data security standards such as CCPA, GDPR, SOC2, and others
  • Analytical thinker with expert experience analyzing, interpreting, and reporting key marketing and sales metrics across systems
  • Demonstrated success owning, optimizing, and scaling a MarTech stack including Marketo, SFDC, Bizible, PathFactory, Demandbase, Drift, TechTarget, Google Analytics, and others
  • Ability to operate in a fast-paced environment while managing multiple projects simultaneously and prioritizing time and resources to meet key business objectives
  • Excellent communication skills: verbal, written, presentation
  • Bonus for experience with the following skills: HTML, CSS, JavaScript, MySQL, WordPress
  • Marketo Certification
  • BA/BS Degree in business, economics, or a related discipline

Note: Did you know that women and other marginalized groups often hold back on applying to jobs if they don't meet 100% of all listed requirements? We don't want you to hold back! If you don't check every single box above but still feel like you could successfully do the work, we encourage you to apply! We'd love to connect and see how you could add to our team.

Why Cradlepoint?

At Cradlepoint, we're one team - all in on inclusion. Celebrating the uniqueness of our individual team members across the globe helps us build diverse teams where we all can thrive. Our connected, community-focused culture enables each one of us to perform at our best and fully be ourselves.

Our Cradlepoint values drive everything we do:
  • Stay humble and hungry: Be a curious learner, resilient, and competitive.
  • Don't point a finger; lend a hand: We are one team! Communicate, provide support, and lift others.
  • Make a difference: Prioritize, innovate, differentiate, and think big for customer success. Make a difference in work and in our communities.
  • Keep it simple: Eliminate complexity. Reduce time to value.
  • Enjoy the ride: Celebrate - appreciate - grow.
  • Trust, Respect, and transparency: Be ethical, data-driven, respectful, and straight shooters who share openly.

We are creating the future of global connectivity & community. Come join us. You belong here.

Benefits & Perks:
  • Competitive salary with a focus on a global market; Annual and Incremental Incentive plans; employee retirement plans (where available)
  • Flexible Time Off with Global Holiday Schedules to promote work-life balance
  • Wellness initiatives focused on the health and mental well-being of our team members and their families, including free membership to Headspace (a mindfulness and well-being app), an International Employee Assistance Program, and dedicated quarterly Well-being Days and No Internal Meeting Fridays.
  • Ongoing training and development opportunities
  • Eligible to participate in customary health and other benefit plans and programs based on location
  • Work from home opportunities across our global locations with a culture rooted in inclusion and teamwork



Cradlepoint's Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees' differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work. We're proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool. It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.
More Information on Cradlepoint
Cradlepoint operates in the Information Technology industry. The company is located in Boise, ID. Cradlepoint was founded in 2006. It has 860 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Health Insurance Benefits, 401(K), Flexible Work Schedule and Paid Holidays. To see all 17 open jobs at Cradlepoint, click here.
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