System1
We are a cutting-edge digital marketing platform that dominates Advertising Technology.
Remote

Director of Marketing, Lead Generation

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System1 is looking for a self-motivated individual to lead the Lead Gen Marketing efforts for one of the largest mapping apps in the world: MapQuest. Working at System1 still feels like a startup, but we have the structure, resources, and profits of an established and successful company - and we are growing rapidly!


Our Director of Lead Gen Marketing is responsible for building and executing a strong content marketing program that leverages the history and strength of the MapQuest brand, and evolves that brand to continue to be relevant for enterprise B2B customers today and tomorrow. Our Director of Lead Gen Marketing runs all social media accounts and is responsible for continuing to cultivate a passionate and devoted base of developers. 


This dynamic role is highly collaborative in nature working with the company’s management, sales, and account management teams to identify opportunities to differentiate our offerings in the market and to develop content that helps us stand out. The successful candidate doesn’t shy away from raising questions and tackling new challenges, while independently managing priorities and work flow to help continuously grow and evolve our customer base.

The Role You Will Have

  • You will be responsible for leading all aspects of B2B Lead Generation, including strategy, reporting, analysis, and execution
  • Generate compelling insights and engaging marketing content intended to fill the top of our marketing funnel with qualified and interested decision makers
  • Define KPIs and implement measurement, analytics, benchmarking, and attribution models for understanding the effectiveness of media spend
  • Translate high level business goals into actionable, multi-channel marketing strategies
  • Allocate budget to brand building and amplifying initiatives across channels
  • Learn and strategically grow a diverse and loyal user community, intentionally strengthening relationships with existing audiences and seeding new ones
  • Work closely with sales to develop content and tools that help increase the probability to close deals - particularly with marquee clients.

What You Will Bring

  • 5+ years experience ideally in B2B SaaS Enterprise Lead Gen Marketing
  • Experience in establishing conversion targets and KPIs and ability to provide recommendations to optimize conversions across several tests simultaneously
  • Demonstrated ability to manage the creation of content across all forms of digital marketing including the use of video and effective social media
  • Experience in driving time-sensitive projects across multiple functional areas in a matrix environment
  • Ability to navigate and be successful in a complex matrixed organization with the capacity to work with cross-functional teams
  • Executive presence to influence and communicate at all levels within the organization
  • Positive attitude and ability to thrive in a fast-paced environment
  • Track record of leading high-performing teams that deliver results while having fun
  • Clear and compelling written, visual, and verbal communication skills
  • Understanding of APIs, SDKs, and other technical products is a plus
  • Mapping/navigation expertise is a major plus

What We Have To Offer

  • Competitive PTO
  • 11 Company Holidays
  • Untracked sick time
  • Medical, Dental, Vision coverage
  • 401k w/match
  • Professional development reimbursement
  • Leadership & growth opportunities
  • Commuter benefits
  • #BI-Remote
  • #LI-Remote
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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are System1 Perks + Benefits

System1 Benefits Overview

Competitive compensation
Generous PTO and company holidays
Comprehensive benefits including medical, dental and vision
401k retirement plan with match
Professional development reimbursement
Perks including commuter benefits, fitness subsidies and more!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available

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