Director of Marketing Communications & Operations (Boston, MA)

| Boston, MA
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Director of Marketing Communications and Operations

*Open to Boston, NYC or Remote.

What We're Looking For:

A Director of Marketing Communications and Operations to join our entrepreneurial, analytical, and fun marketing team. As a leader on the Marketing Communications and Operations, this role is responsible for planning, leading, and directing customer focused activities for both Rue La La and Gilt to maximize brand image, equity, and profitability. They will elevate the effectiveness of RGG customer growth, retention, and loyalty initiatives to drive quality buyers and support the overall growth of the business.

What You’ll Do:

Develop and deliver high-impact communication programs and marketing campaigns in collaboration with buying/merchandising, acquisition marketing, member engagement marketing, and technology teams. Key outcomes include delivery of new buyers, active buyers, and revenue goals.

  • Own, lead, and direct Rue Gilt Groupe Member Communications (key channel = email, with growth in onsite, mobile, and SMS communication).
  • Interface with merchandising leadership in the design and delivery of high frequency daily flash- model email program that is a core driver of our business. Develop and execute comprehensive brand and category level marketing programs that drive step change growth in our business.
  • Own all email program metrics – from list health to program performance - with a relentless drive to innovate and increase impact.
  • Manage, lead, grow and inspire multiple teams to deliver flawless execution of our member communications.
  • Create a Center of Excellence for all Marketing Communications. Proactively identify and action upon marketplace changes that may impact our business.
  • Serve as a key leader within the company, identifying and driving business opportunities through cross-functional partnerships across Marketing, Creative, Product Management, Technology, and Buying/Merchandising.  

About You:

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

  • 5+ years of email marketing is a must - in depth knowledge of email metrics, data interpretation and optimization will be critical
  • Strong people leadership skills with 3+ years of team management experience leading full marketing communications team which executes email marketing, push notifications, onsite and mobile communication, SMS, Direct Mail etc.
  • Experience in managing and maximizing external relationships with partners and vendors. Specific vendors include Salesforce, SparkPost, Airship, Evergage, etc.
  • Global ownership mindset, with proven ability to influence and build advocacy for ideas at all levels of the organization 
  • Experience with developing and executing test and learn programs. Experience in experimental test design and measurement
  • Extensive analytics capabilities including database marketing, market and competitive research, and financial analysis
  • Excellent communication and relationship management skills
  • Ability to work in a fast-paced environment. Experience in e-commerce/retail or B2C; fashion and/ or high growth companies a plus
  • An innovative, positive, and self-directed attitude

Additional Skills A Plus:

  • SFMC (Salesforce Marketing Cloud) experience
  • Experience using analytics/ business intelligence tools such as Tableau
  • Agency or client-side experience preferred
  • Bachelor’s degree is required, MBA preferred
  • Digital/online marketing, campaign development and management of consumer acquisition or retention.

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe’s policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.

About us:

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases

An Insider's view of Rue Gilt Groupe

How would you describe the company’s work-life balance?

I really appreciate Rue Gilt Groupe’s work-life balance. Our marketing team norms include limiting lunchtime meetings and after-hours emails, so there’s a distinction between work and personal time. Additionally, RGG’s flexible time-off policy and Summer Fridays mean Associates can take vacation, sick, and personal days as they want or need to.


Senior Analyst, Digital Marketing

What projects are you most excited about?

As a new Rue Gilt Groupe team member, I am really excited to partner with associates and business leaders to take Rue Gilt Groupe's DEI initiatives to the next level!


Director, Diversity, Equity & Inclusion

How has your career grown since starting at the company?

Three promotions & six years later, I went from a UX Product Designer to a Group Product Manager building personalization products as part of the Data Science team. Going from Design to Data Science is not a typical path, it took hard work, but the genuine & consistent support from cross-functional leaders opened the doors to new opportunities.


Group Product Manager, Data Science

How do your team's ideas influence the company's direction?

The Customer Service team is in the best position to hear what Members want from us, what we can do better and how we can continue to delight them. We listen to their feedback and share that with the rest of the company to continuously improve user experience. By putting the Member first, these insights help all of us collaborate effectively.


VP, Customer Service

What kinds of technical challenges do you and your team face?

With our business model of limited-time pop-up shops, we experience bursts of high-volume traffic multiple times a day on our websites and mobile apps. We’re making ambitious changes to our tech stack to further scale and modernize while maintaining a fun (and stable!) shopping experience for our Members. It’s a unique and exciting challenge!


Manager, Engineering

What are Rue Gilt Groupe Perks + Benefits

Rue Gilt Groupe Benefits Overview

[email protected], robust training program
PLUS… Bagel Fridays, free coffee, seltzer, and fresh fruit, massages, random surprise and delights, and your birthday off

Volunteer in local community
Partners with Nonprofits
Rue Gilt Group has ongoing relationships with NAACP, American Nurses Foundation, BCRF, GLSEN, Project Glimmer and the Trevor Project. :
Friends outside of work
Eat lunch together
Intracompany committees
Rue Gilt Groupe offers a DEI committee, fun committees per department
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
We are committed to fostering an inclusive environment where every associate has opportunity to learn, grow, and bring their full self to work.
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Associates can participate in "Wellness Wednesday" which is a company wide physical activity at home or in a group.
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
4 months fully paid!
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
The Company will reimburse regular, full time associates, up to $5,000 per year towards education expenses to encourage their career development and ultimately, our success.

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