Director of Marketing Communications & Operations

| Boston, MA | Hybrid
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Director of Marketing Communications and Operations

*Open to Boston, NYC or Remote.

What We're Looking For:

A Director of Marketing Communications and Operations to join our entrepreneurial, analytical, and fun marketing team. As a leader on the Marketing Communications and Operations, this role is responsible for planning, leading, and directing customer focused activities for both Rue La La and Gilt to maximize brand image, equity, and profitability. They will elevate the effectiveness of RGG customer growth, retention, and loyalty initiatives to drive quality buyers and support the overall growth of the business.

What You’ll Do:

Develop and deliver high-impact communication programs and marketing campaigns in collaboration with buying/merchandising, acquisition marketing, member engagement marketing, and technology teams. Key outcomes include delivery of new buyers, active buyers, and revenue goals.

  • Own, lead, and direct Rue Gilt Groupe Member Communications (key channel = email, with growth in onsite, mobile, and SMS communication).
  • Interface with merchandising leadership in the design and delivery of high frequency daily flash- model email program that is a core driver of our business. Develop and execute comprehensive brand and category level marketing programs that drive step change growth in our business.
  • Own all email program metrics – from list health to program performance - with a relentless drive to innovate and increase impact.
  • Manage, lead, grow and inspire multiple teams to deliver flawless execution of our member communications.
  • Create a Center of Excellence for all Marketing Communications. Proactively identify and action upon marketplace changes that may impact our business.
  • Serve as a key leader within the company, identifying and driving business opportunities through cross-functional partnerships across Marketing, Creative, Product Management, Technology, and Buying/Merchandising.  

About You:

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

  • 5+ years of email marketing is a must - in depth knowledge of email metrics, data interpretation and optimization will be critical
  • Strong people leadership skills with 3+ years of team management experience leading full marketing communications team which executes email marketing, push notifications, onsite and mobile communication, SMS, Direct Mail etc.
  • Experience in managing and maximizing external relationships with partners and vendors. Specific vendors include Salesforce, SparkPost, Airship, Evergage, etc.
  • Global ownership mindset, with proven ability to influence and build advocacy for ideas at all levels of the organization 
  • Experience with developing and executing test and learn programs. Experience in experimental test design and measurement
  • Extensive analytics capabilities including database marketing, market and competitive research, and financial analysis
  • Excellent communication and relationship management skills
  • Ability to work in a fast-paced environment. Experience in e-commerce/retail or B2C; fashion and/ or high growth companies a plus
  • An innovative, positive, and self-directed attitude

Additional Skills A Plus:

  • SFMC (Salesforce Marketing Cloud) experience
  • Experience using analytics/ business intelligence tools such as Tableau
  • Agency or client-side experience preferred
  • Bachelor’s degree is required, MBA preferred
  • Digital/online marketing, campaign development and management of consumer acquisition or retention.

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe’s policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.

About us:

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.

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An Insider's view of Rue Gilt Groupe

How would you describe the company’s work-life balance?

I really appreciate Rue Gilt Groupe’s work-life balance. Our marketing team norms include limiting lunchtime meetings and after-hours emails, so there’s a distinction between work and personal time. Additionally, RGG’s flexible time-off policy and Summer Fridays mean Associates can take vacation, sick, and personal days as they want or need to.

Cade

Senior Analyst, Digital Marketing

What does your typical day look like?

The team has a natural curiosity for the business, we feel empowered to pull analysis and dig into the numbers. We can actually see the impact we have on the business! We are also given the opportunity to partner and support multiple cross functional teams, it is always interesting to learn about other departments.

Lauren

Director, Merchandise Planning

How has your career grown since starting at the company?

Three promotions & six years later, I went from a UX Product Designer to a Group Product Manager building personalization products as part of the Data Science team. Going from Design to Data Science is not a typical path, it took hard work, but the genuine & consistent support from cross-functional leaders opened the doors to new opportunities.

Joelle

Group Product Manager, Data Science

How do your team's ideas influence the company's direction?

The Customer Service team is in the best position to hear what Members want from us, what we can do better and how we can continue to delight them. We listen to their feedback and share that with the rest of the company to continuously improve user experience. By putting the Member first, these insights help all of us collaborate effectively.

Maria

VP, Customer Service

What’s the vibe like in the office?

I love how passionate and engaged everyone is in their work. It's really special and refreshing to see the thoughtfulness and care that shines through in the output of everyone's day-to-day jobs.

Grace

Lead Product Designer

What are Rue Gilt Groupe Perks + Benefits

Rue Gilt Groupe Benefits Overview

- 25% Off Rue La La & Gilt + 15% Off Shop Premium Outlets
- Free Shipping & Personal Concierge Assistance
- Pre-Tax Commuting Costs
- Referral Bonus
- Learn @ RGG, Robust Training Program
- Wellness
- Community Service Days + Company Wide Volunteer Day
- Hybrid Work Schedules
- Flexible Time Off & Summer Flex Hours
- Rewards & Recognition

Plus… Bagel Days, Free Coffee, In-Office & At-Home Events, Random Surprise And Delights, And Your Birthday Off!

Culture
Volunteer in local community
Partners with nonprofits
Rue Gilt Group has ongoing relationships with NAACP, American Nurses Foundation, BCRF, GLSEN, Project Glimmer and the Trevor Project. :
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Day off for your birthday
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
We are committed to fostering an inclusive environment where every associate has opportunity to learn, grow, and bring their full self to work.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Associates can participate in "Wellness Wednesday" which is a company wide physical activity at home or in a group.
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
4 months fully paid!
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Customized development tracks

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