Chewy
We're on a quest to help people connect through pets.
Dania Beach, FL

Director, Marketing Channels at Chewy

| Dania Beach, FL
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Our Opportunity:


Chewy is seeking a customer-centric Director of Marketing Channels to join our marketing team, based in Dania Beach, FL headquarters. This role will drive the strategic development and evolution of Chewy’s owned marketing channels, including email, direct mail, push notifications, and more. This position will oversee both day to day operations of the program as well as will out best in class dynamic, customer driven channel that engages and delights pet parents.


What You’ll Do:

  • Evangelize an audience first approach to cadence strategy, channel planning and content.
  • Partner with Data Science team to dramatically enhance our ability to segment our audience and target our message while building for future state
  • Set the vision and the roadmap to evolve our outbound marketing channels into customer led programs that are dynamically driven, using ML to develop personalized communications
  • Rapidly buildout additional 1:1 marketing touchpoints that engage the consumer and build loyalty to Chewy
  • Evaluate current platforms and processes to enhance effectiveness of the program and will support future vision of future state.
  • Drive effectiveness of program by maximizing channel-specific engagement metrics
  • Develop robust test and learn agendas that lead to strong programs, meaningful improvements in performance and a better customer experience
  • Iterate fast and incorporate learnings to continually improve the channel and experience
  • Establish a process to regularly socialize results and insights with key stakeholders
  • Build a high-performing team that champions the consumer experience

What You’ll Need:

  • A passion for the customer and a proven track record of developing a customer first email channel
  • 10+ years of marketing experience, ideally in channel marketing, CRM or insights
  • Experience across various marketing CRM platforms and supporting technology add-ons
  • Deep understanding of email deliverability and best practices
  • Thorough understanding of customer data, crm principles and lifecycle marketing
  • Experience using AI or ML insights in marketing campaigns
  • Deep understanding of ecommerce metrics, experience with google analytics a plus.
  • A natural curiosity around consumer behavior, macro-trends and business impact. Up-to-date on ever evolving email space including new platforms, tools and technology
  • Ability to think creatively and strategically, solve problems, remove barriers and challenge status-quo.
  • Strong analytical skills, with the ability to read relevant data, draw conclusions, and provide recommended course of action
  • Must be nimble enough to negotiate with multiple stakeholders, be able to defend work, and also know when to accept direction.
  • Be a self-starter who thrives in ambiguous environments and adapts easily to change.
  • Strong verbal and written presentation skills including ability to communicate complex ideas in a clear and concise manner
  • Must know how to get work done within a large and complex organization involving multiple stakeholders.
  • Bachelors degree, masters a plus
  • Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.


If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact [email protected]



To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: https://www.chewy.com/app/content/privacy).

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact [email protected] 
To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: https://www.chewy.com/app/content/privacy).
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Technology we use

  • Engineering
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What are Chewy Perks + Benefits

Chewy Benefits Overview

We offer competitive salaries and 401k, unlimited time off, comprehensive medical, dental, and vision benefits, in addition to wellness programs, online communities, and resources for improved physical and mental health... enabling you to be your best self - in and outside of work. With mentorship programs, employee resource groups, cross-functional job trainings, events, and customized development tracks for advancement, we're proud to help develop and promote our team members from within.

True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents and Chewy employee discounts. We offer countless volunteer opportunities, recreational club teams, company outings, happy hours, and team events to enable you to bond with fellow Chewtopians and have some fun!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
We're currently 100% remote due to caution and care for the health & well-being of our team. Post-pandemic, we plan to operate in a combination of onsite and remote, with logistics still being defined
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Chewy sponsors office sports leagues year-round.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross-functional lunch and learns.
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

An Insider's view of Chewy

What’s the vibe like in the office?

Fast paced! We work in "doggy-years" here. It's a place where talent and hard work is valued and where team members can think big and can bring their dreams to life.

Greg

Senior Technical Recruiter

What kinds of technical challenges do you and your team face?

At Chewy, one of our operating principles is Accelerate Time. We release new features weekly, fail fast, and iterate often to bring incremental progress quickly to our Pet Parents. Our success is driven by a customer first mentality, a culture of collaboration, and empowering individuals and teams.

Heather

Associate Director, Product Management

How does the company support your career growth?

Chewy gives a significant amount of freedom and autonomy to do your best work. I am able to pursue the most important objectives, and work that I really enjoy. It’s an amazing feeling to see your hard work pay off immediately and have a positive impact on the team—and something that makes life at Chewy really unique!

Rich

Human Resources Business Partner

How do you make yourself accessible to the rest of the team?

Aside from the standard 1x1s and team meetings: 24/7 via text, email, chat, voice and during business hours by walking around the office engaging in conversation, listening to current challenges and proposed solutions.

Mike

VP, Software Engineering

What projects are you most excited about?

Collaborating with so many different teams on a daily basis and seeing how we all come together to help pet parents find the products that they need for their pets.

Victoria

Senior Integrated Marketing Manager

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