Director, Marketing & Brand (Washington DC)

| Washington DC
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Job Description

Who We Are:

At PEMCO we're all about people - our customers, our employees, and the community. We're a mutual insurance company owned by our Northwest policyholders. We provide auto, home, renters, and boat coverage. Recently, Forbes named PEMCO as one of America's Best Insurance Companies 2022 and ranked PEMCO as the #1 auto insurer in the nation based on customer survey feedback. We are consistently recognized for our outstanding customer service, employee expertise, diverse community partnership and engagement, and social impact as well.

Our social impact programs motivate high achievement by youth in education; build stronger and greener communities; and increase safety at home, on the road, and at play. We're committed to diversity, equity, inclusion, and belonging, and to fostering an inspiring and inclusive workplace. These efforts create and cultivate an environment that builds fairness and understanding, encourages collaboration and flexibility, and celebrates all the ways in which we're different and the same - enabling all individuals to achieve their full potential.

Why We Need You:

As a Director, Marketing & Brand, you are responsible for bringing innovation to the PEMCO Marketing & Communications team, growing revenue through marketing, driving activities that bring the PEMCO brand to life, and delivering communications that drive both internal and external engagement. The role reports to the Chief People & Brand Officer who serves as the top marketing and communications leader in the company.

What You'll Be Doing:
  • In partnership with the Chief People & Brand Officer, develop performance marketing and brand management strategies across all channels that ensure and deliver at the highest standards of craft and storytelling
  • Develop, implement, optimize, and refine annual marketing and communications plans for PEMCO's core audiences, in collaboration with senior leadership and the Marketing & Communications team
  • Oversee a team of marketing and communications professionals focused on developing and implementing brand campaigns, product promotions, creative assets, and internal and external content that deepen understanding and drive demand generation and pipeline performance - creating and nurturing prospects from exposure to purchase of PEMCO policies
  • Manage and mentor marketing and communications team members, motivating and measuring performance and coaching and supporting skills and career development
  • Partner with cross-functional leaders across the enterprise to design and execute an integrated marketing and sales experience that drives customer acquisition, retention, traffic, and sales performance
  • Guide direct marketing technology utilization and performance including data management platform (DMP), content management systems (CMS), and CRM systems to further the goals of the organization.
  • Oversee relationships with marketing agency partners and vendors, ensuring effective communication; collaboration; content development; and delivery against strategic objectives and outcomes
  • Execute on strategy with precision through establishing effective teams and leading others in analyzing and solving complex problems
  • Develop and manage department budget and resources responsibly
  • Ensure return on investment with communications and marketing initiatives through a rigorous measurement and attribution strategy
  • Role model behaviors consistent with PEMCO's policies, values, code of ethics, and business conduct
  • Authentically support the PEMCO Brand
  • Other duties as assigned

What You'll Bring:
  • B.A. or B.S. degree or equivalent work experience (Marketing, Business or equivalent field) is required
  • Experience overseeing agencies, creative and media budgets, marketing technology, and campaign measurement is required
  • 10-15 years of experience in developing and executing large-scale, multi-channel brand campaigns is required
  • Experience partnering and collaborating cross-functionally with IT, Sales, Customer Service, and others, ensuring an optimal end-to-end customer experience is required
  • Experience leading and developing cross-functional marketing and communications teams is required
  • Experience working in a growth-and-innovation-focused environment
  • MS Office: Skilled proficiency in MS Office is required
  • Leadership & Managing Others: Establishes and communicates a compelling and inspiring vision, creates winning strategies and plans, ensures team goals are aligned with company goals, develops both self and others are required
  • Team Builder: Establishes positive connections with others, solves problems and manages new ideas, and works collaboratively to bring people and culture-first solutions to deliver results is required
  • Communicator: Communicates clearly and informatively, verbally and in writing, with colleagues, customers, and the community in both technical and non-technical professional language is required
  • Project Management: Has a proven track record of driving and motivating cross-functional team members to successfully implement technology or business projects is required
  • Business Environment: Has a thorough understanding of our industry, the relevant business landscape, and trends in growth and insurance environments; can spot early indicators of change and apply strategies to adapt quickly is required
  • Organizational Savvy: Interfaces cross-functionally with both technical depth and business savvy. Understands company goals and objectives; thinks critically about business challenges and resolutions. Demonstrates keen listening and observation skills to spot and bring to life the little things that make the organization unique is required

What We Value:

PEMCO has identified the below competencies as critical for employees and the future of our business. The competencies are intended to define skills or abilities expected of our employees. Behaviors that employees can develop, and be evaluated against in their job. Proficiency levels include Beginner, Skilled, Advanced, and Mastery. Not every employee is expected to master every competency. Instead, we expect employees to build skills in these areas as they progress through their roles and career at PEMCO.
  • Agility: Handles risk and uncertainty, shifts gears with ease and speed, copes with and manages change well
  • Growth Mindset: Develops abilities through dedication and hard work, views challenges and failures as opportunities to learn and improve skills
  • Service Passion: Provides excellent service to others and seeks ways to improve that service; ensures the customer experience (internal and external) is a key consideration in policies, procedures, and decision-making
  • Complex Problem Solving: Solves ill-defined, ambiguous problems in complex settings using logic, process, and experience

We've Got You Covered:
  • Competitive salary
  • 200% match on your 401(k) up to 6% of your pay
  • Generous medical, dental, disability, and life insurance plans
  • A friendly, professional work environment
  • The opportunity to work at a place of integrity, where customer service is emphasized

COVID-19

At PEMCO, the safety and health of our community are a top priority. Effective February 1, 2022, all PEMCO employees who come into contact with others for work purposes will be required to submit proof of full vaccination against COVID-19. Requests for medical or religious accommodations should be addressed directly to Human Resources at [email protected], and reasonable accommodations will be provided.

Equal Employment Opportunity

At PEMCO, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products and our community to flourish. PEMCO is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or veteran status.
More Information on PEMCO
PEMCO operates in the Insurance industry. The company is located in Seattle, WA. PEMCO was founded in 1949. It has 751 total employees. To see all 5 open jobs at PEMCO, click here.
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