Director of Marketing Analytics

| Detroit, MI
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General information

Career area


Work Location(s)

500 Woodward Avenue, Detroit, MI, 601 S. Tryon Street, Charlotte, NC



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Posted Date

Tuesday, January 11, 2022

Working time


Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliche people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

The Opportunity

The Marketing Analytics Director is a newly created position within the Ally marketing team reporting to the Sr. Director of Marketing Analytics. As Ally continues our Digital Transformation, we are placing a critical focus on expanding our world-class, data-driven marketing team. This role will play a critical part in measuring the full impact of Ally's marketing efforts, understanding the complete path to conversion and how to best measure each step, build out holistic KPI Framework, and attribution at an enterprise level across all business lines.

The Work Itself
• Leverage quantitative techniques to bring Media Mix Modeling process in-house
• Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc.
• Participate in the development of KPIs to increase the effectiveness and efficiency of Ally marketing spend across all channels
• Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics updated at the speed of now.
• Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages.
• Develop insights and trends by hands-on data analysis. Always asking the question of "How to make performance stronger". Will work with cross-functional teams to advise on measurement (LOB Leads; channels like Social, Content, Paid Search)
• Collaborate closely with site personalization teams to evolve marketing metrics to full journey level reporting by audience segments , offers, and creative
• Prepare and present executive level reports showing marketing performance and trends over time, across all channels.

The Skills You Bring

Type of prior related experience:
• 7+ years experience in advanced analytics, media mix modeling, marketing metrics, statistics, with comfort in query languages like SQL.
• Clear understanding of conversion funnel metrics, analytics and levers for marketing success
• Hands-on experience building marketing measurement models
• Bachelors degree in Analytics/Statistics, Marketing or other related field
• Experience in marketing analytics at a marketing agency or client-side marketing team

Special skills/abilities/competencies required:
  • Strong analytical ability
  • Proven ability to solve problems with data and improve business outcomes
  • Familiarity and understanding of paid media metrics (social/search/display/etc.)
  • Experience working across multiple teams to get the job done
  • Excellent verbal and written communications skills
  • Ability to work collaboratively with all levels of an organization
  • Project and team management
  • Self-starter with inquisitive nature
  • Creative Problem Solver

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:
  • Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
  • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
  • Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
  • Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
  • Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected] Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
More Information on Ally Financial
Ally Financial operates in the Automotive industry. The company is located in Detroit, MI, New York City, NY and Charlotte, NC. Ally Financial was founded in 1919. It has 11000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 303 open jobs at Ally Financial, click here.
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