Director, Marketing Analytics at Freedom Financial Network (Peninsula)

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Opportunity:

Our ultimate goal is to make data-driven marketing the core of everything we do by leveraging strategic use of customer, transactional, behavioral and market data across channels. 
In this leadership opportunity as Director of Marketing Analytics, you will lead a Marketing Analytics team in establishing a strategy that makes data-driven solutions a core competency of our business while building an organizational discipline around using data to continuously improve marketing strategy. Your team will identify, integrate, analyze and leverage 1st, 2nd and 3rd party data to improve segmentation, targeting, messaging, attribution, product analytics and personalization across all marketing channels.


About the Role:

Analytic Strategy & Roadmap:

  • Lead analytics team in delivering action-oriented insights to further optimize Freedom’s marketing strategy, improve targeting approach and guide product decisions
  • Own the evolution of marketing attribution including developing testing strategies around incrementality, cross-channel interactivity to further iterate marketing strategy
  • Develop analytics roadmaps, establishing key milestones and deliverables.

 

Insights:

  • Conduct large scale analyses throughout all stages: understand business goal and strategy, formulate analytic approach, perform data extraction and exploration, and translate results into actionable items
  • Leverage deep hands-on technical skills to produce analyses in various topics such as customer segmentation, advertising performance, attribution, ROI and LTV
  • Develop scenarios to analyze trade-offs in decision making
  • Collaborate with Advanced Analytics team to implement predictive models into various stages of marketing funnels

Leadership and Culture:

  • Represent analytic team in strategy discussion with senior leadership team including interacting with other leaders on complex issues and applying strong judgment and analysis toward important business decisions
  • Lead strong partnerships with Marketing, Product, Engineering and other stakeholders
  • Collaborate with cross-functional stakeholders to develop consistent and reliable structured data models and definitions that support our mission and operating cadence
  • Grow and expand your expert team with an eye toward diverse and forward-looking skills that includes experimentation, measurement and decision-making
  • Instill an inclusive team culture that is collaborative, passionate and data-driven

Qualifications:

  • You have 10+ years of experience in building and leading high performing analytic teams in the financial services industry
  • You have a deep technical background in analytics, applied data science, and reporting spanning across areas such as experimentation, optimization techniques, data engineering & architecture, statistics modeling and behavioral analytics
  • You have extensive experience in measuring online and offline marketing strategy using various methodologies such as incrementality, attribution and cross-channel interaction
  • You have hands-on technical experience including proficiency in SQL, data visualization (i.e. Tableau, Looker, etc.) and advanced analytical tools
  • You have a strong understanding on how the data should be captured, stored and structured in data warehousing environment
  • You are skilled at operating in a complex, cross-functional organization where your team need to collaborate and integrate with other teams across many disciplines
  • You bring a new and diverse perspective, possess exceptional communication skills and are articulate with both technical and business partners
  • You create effective frameworks to aid discussion of complicated topics. You are an active listener. You are strong across written communication as well as oral presentations.
  • You have a B.S, M.S. or Ph.D. in a quantitative field such as Mathematics, Computer Science or equivalent
WHY JOIN THE FREEDOM FAMILY?
• Be responsible for taking an existing, high-performing team to the next level and to set the growth agenda for the organization
• Join a dynamic team that pushes the envelope in online, mobile, and database marketing and is poised to invest in building a meaningful consumer brand
• Work alongside high-energy (and fun!), results-driven teammates 
• Be part of a strong entrepreneurial culture that values individuals who take ownership and deliver results
• Enjoy a great, accessible peninsula location, excellent pay and benefits
• Voted a Best Place to Work multiple times by our employees
• Benefits start within 30 days
• 401k with employer match
• 3 weeks’ paid vacation (increased with tenure)• 9 paid holidays & 5 sick days
• Paid time off for volunteer work and on your birthday

About Us:

Freedom Financial Network is a leading digital personal finance company, built to help people. We do what traditional banks don’t: Put people first. We believe in treating people like humans, not account numbers. We help everyday people get on, and stay on, the path to a brighter financial future, with innovative technology and personalized support at every step. We help people control expenses, manage debt, save money, plan ahead, and make better financial decisions. By leveraging our proprietary data and analytics and artificial intelligence we offer solutions tailored for each step of a consumer's financial journey, including personal loans, home equity loans, help with debt, and even financial tools and education.

With 2,400 employees across California, Arizona and Texas, we have served more than 1 million customers, resolved more than $15 billion in consumer debt and originated $6.5 billion in loans over the course of our 20 years in business. 

Driven by our core values, we’re passionate about supporting our communities and proudly awarded over $500,000 in grants distributed by the Freedom Foundation Fund and the Freedom Family Fund in 2021. We believe in a culture led by diversity, equity, and inclusion, and encourage our employees to bring their full selves to work every day. Our diversity-focused Employee Resource Groups (ERGs) are open to all, whether a member of the ERG community or an ally of the group and we are a member of the Fintech Racial Equity Coalition to address and improve inequality in the fintech industry.

And finally, we take great pride in our achievements. This year we topped the list of Best Place to Work by the Phoenix Business Journal, were a top 100 Corporate Philanthropist by the San Francisco Business Times, a 2021 Most Admired Company and a Tech Company with the Best Company Culture by BestCompaniesAz, a 2021 Top Work Places winner by AZcentral and a BuiltIn Best Places to Work winner, to name a few.

This is your opportunity to be part of a growing company where dedicated professionals strive to help customers and each other succeed every day. If that sounds exciting to you, we want to talk to you. Apply today!
Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Freedom Financial Network (FFN) to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by FFN’s Talent Acquisition leader. Thank you for your consideration. 
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An Insider's view of Freedom Financial Network

How would you describe the company’s work-life balance?

It's important to be available when the team needs you to get the job done—that's what matters most. People have lives and responsibilities outside of work that matter to them. We work together as a team to connect in various ways and balance things out.

Andy

Senior Director Product Management

What projects are you most excited about?

We’ve recently been working on migrating our Angular applications to React. In this transition, we’ve had a lot of opportunities to learn about tools like Storybook for documenting components, NextJS for creating a more performant application, or how to build npm packages for sharing our components across applications.

Carrie

Software Engineer, Front End

What makes someone successful on your team?

If you are not curious. If you are not innovative. If you don't have a quick mind and cannot solve the problems, this is not the place for you. We are building the best tech–something you can be proud of. My team is developing something that didn't exist before and you own what you do.

Roman

Principal Engineer

What is your vision for the company?

40-50% of Americans are forgotten by financial services. They are scraping by – don't have the money for investment firms nor the desperation for payday loans. We are building better solutions, driven by technology to move these forgotten families forward.

Jeff

Managing Partner

What's something quirky about your company?

Freedom Financial is the biggest company that many have never heard of, but it is a proven business with tremendous potential. There is excellent opportunity here with a stable, healthy company that is having a lot of impact.

Shira

VP Product and Consumer Experience

What are Freedom Financial Network Perks + Benefits

Freedom Financial Network Benefits Overview

Freedom Financial is committed to continually evolving our benefits and perks. We annually solicit feedback from the Freedom Family and consistently improve our offerings. Just this year in 2020 we enhanced our employee assistance program by adding Ginger, an emotional support app.

Culture
Volunteer in local community
In addition to our monetary support to local charities, members of the Freedom Family receive two days of paid time to volunteer at the charity of their choice.
Partners with Nonprofits
Habitat For Humanity, Feed My Starving Children, Junior Achievement, Peninsula Family YMCA and many others.
Intracompany committees
The Freedom Sunshine Committee has a designated budget to promote camaraderie and collaboration through fun, engaging celebrations.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Mandatory training courses are provided throughout the year.
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Freedom Financial employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 50% of annual salary up to $5000 monthly maximum payout. There is a buy-up option which provides 60% of base monthly pay up to $10,000 per month.
Dental Benefits
Our dental plan covers 100% of preventative care expenses, 80% of basic services and 50% of major services. We also offer 50% coverage of orthodontia up to $1,500.
Vision Benefits
The vision benefits plan requires a $5 copay for annual eye exams with $150 allowance for glasses and contact lenses.
Health Insurance Benefits
We have a variety of medical plans to choose from Aetna and Kaiser.
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to $300,000.
Pet Insurance
Our pet insurance policy covers up to 20%-50% of out of pocket expenses.
Wellness Programs
On-site gym available to all employees including access to Peloton bikes.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Freedom Financial Network provides employees with a 401(k) matching plan managed by ADP. We match 50% of contributions up to $5,000 per year..
Performance Bonus
Most positions qualify for a quarterly bonus. Staff joining mid-quarter will be eligible for a prorated bonus.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
We offer a generous PTO programs to all teammates. Director roles and above qualify for unlimited PTO.
Paid Volunteer Time
Our employees receive 2 days per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Available via WageWorkx.
Some Meals Provided
Monthly catered lunch provided.
Parking
We offer employees free on-site parking and free electric car charging stations.
Relocation Assistance
Relocation assistance is provided on a case by case basis for qualifying roles.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250.
Diversity Program
Lunch and learns
Promote from within
Online course subscriptions available
Paid industry certifications

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