Senior Director, Marketing Analytics & Operations

| Boston, MA | Hybrid
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At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

The Go To Market (GTM) Operations team at Klaviyo has the mission to proactively deliver intelligence and scalable operations to efficiently maximize revenue and customer experience across all GTM functions (Marketing, Sales, Success, Partnerships, and Customer Support). 

As a key function in GTM Ops, Marketing Analytics & Operations team supports our marketing organization. The Marketing Team is pretty special—a diverse group of empathetic thinkers, passionate doers, creative strategists, and true originals, all working together to solve interesting problems and connect with online brands from around the world. Together, we help businesses of all sizes build deeper customer relationships, acquire bigger audiences, and use data to fuel amazing experiences. So if you enjoy tackling challenges head-on, creating memorable marketing moments, and sharing big ideas on a team that champions them, you could be exactly who we’re looking for.

The Marketing Analytics & Operations group is entering into a “scale-up” phase, we’re looking for someone with the vision and experience to guide the organization’s growth and maturation. The head of this function will have a huge opportunity to positively impact Klaviyo’s trajectory as a company. Marketing Analytics & Ops is responsible for:

  • Planning, forecasting, measuring ROI on marketing campaigns, investments, & initiatives
  • Evolving Klaviyo’s marketing tech stack and operations 
  • Driving key strategic initiatives and providing the connective glue through Marketing program management 

About the role:

As Director of Marketing Analytics & Operations, you will be responsible for building trusted relationships with Marketing leadership and broader GTM stakeholders that result in an aligned focus on delivering outcomes, supported by a clear strategy, prioritized plans, process maturity, disciplined execution and predictable, high-quality delivery of day-to-day operations and data insights.

We’re looking for an analytically minded leader who will help us scale marketing programs across all segments (from SMB to Enterprise), channels (from digital inbound to account-based marketing), and go-to-market motions (from partnerships to customer marketing). 

You will partner with and enable marketing function leads to make better, faster, data-driven decisions–to enable them to achieve business objectives, and deliver growth for the company. You will join other data experts across the company to build and maintain a shared source of truth data foundation to answer strategic, and tactical business questions in an efficient and scalable way.

How you will make a difference:

  • Serve as a strategic thought partner to the marketing organization by surfacing key insights, providing recommendations on areas for improvement, and identifying growth levers in order to set strategic direction.
  • Build and guide a world-class marketing analytics and operations team and maintain the marketing analytics and ops roadmap. 
  • Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, partnerships, and sales-led for both new logo acquisition as well as customer growth).
  • Architect and own the measurement framework and learning agenda for Marketing including defining key marketing metrics, and supporting experimentation design to ensure that data guides decision-making and prioritization of activities.
  • Own accurate forecasting models, and consistently report on delivery against targets, including establishing templatized scorecards against the full funnel for an aligned, holistic view on Marketing performance across segments, channels, geographies and products.
  • Manage a team that is responsible for analyzing data, distilling insights and presenting actionable findings that Marketing function leads can leverage to improve programs
  • Further Marketing’s understanding of levers that deliver business outcomes through thought leadership, new measurement solutions (MTA) and identification of leading indicators through correlation analysis.
  • Work cross-functionally across marketing channels e.g. Email, Site, Paid, ABM and GTM functions e.g. Sales, Marketing, CS, Partnerships to enable execution from insight to campaign performance to feedback loop. 
  • Work cross-functionally with BI, Finance, and Sales to uncover business growth opportunities or funnel challenges, inclusive of identifying key audience segments, underlying trends (e.g. competitive growth, platform adoption, vertical trends), and more.
  • Set key priorities for the Marketing Analytics and Operations team, and mentor and coach analysts and ops managers to deliver on that vision.
  • Build for Scale by automating reporting, documenting definitions and processes, building in education forums, executing global taxonomy across tech stacks and overall information shared to all teams. 

What we're looking for:

  • 10+ years of experience in marketing, operations or analytics experience in a B2B or B2C environment. (must have experience working with digital marketing data: GA/GA4, media, ad servers and more; experience with MTA a plus)
  • Demonstrated success driving business strategy by empowering decision makers with data and insights, developing frameworks, and driving learning agendas
  • Experience across multiple go-to-market motions: enterprise sales/account-based marketing (ABM), ecommerce/growth hacking, customer marketing.
  • Deep knowledge of data visualization best practices, including direct experience with Tableau, Google Data Studio and more
  • Able to communicate, influence and reason effectively within a global, matrixed organization
  • Excellent organizational, prioritization and collaborative skills with proven experience in end-to-end project ownership across multiple teams
  • Comfortable in a fast-paced, agile environment with ability to navigate gray areas by making decisions and developing new processes and workflows
  • Effective people-management and career development
  • Comfortable with the B2B sales funnel (required)

Nice to have:

  • Thrives working with large volumes of data spanning multiple business lines and ingested into lakes, modeled in warehouses, and presented in business intelligence platforms like Looker.
  • Deeply understand the methodologies for experimental precision, but also can defer to practical decision making frameworks for speed.
  • Highly skilled in data analysis and visualization. Interested in up-leveling the state of our reporting infrastructure for day to day decision making.

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Pay Range For US Locations:

$176,000$264,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. If you suspect a fraudulent job posting or receive suspicious communications that appear to be from our company, please contact us immediately at [email protected].

You can find our Job Applicant Privacy Notice here.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • CSSLanguages
    • PythonLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • DockerFrameworks
    • GatsbyFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • TerraformFrameworks
    • NoSQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • WhimsicalDesign
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • Monday.comManagement
    • WordpressCMS
    • SalesforceCRM
    • OutreachEmail
    • StoreLeadsLead Gen
    • LinkedIn Sales NavigatorLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

An Insider's view of Klaviyo

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Senior Billing Specialist

What are some things you learned at the company?

On top of all the engineering skills I've acquired since I started at Klaviyo, I've also been given the opportunity to learn the ins and outs of the business from the perspective of a number of different organizations. Being seen as a subject-matter expert has allowed me to gain insights into how the Sales, Support, BI, and Marketing teams operate.

Ben

Senior Software Engineer

How do you empower your team to be more creative?

We give people the means to learn, be it an unlimited budget for books or whatever is going to make you better. We’re going to give engineers the ability to go to conferences of their choice — this is a deeply personal thing that people need to be passionate about and be able to learn.

Allen

Chief Technology Officer
Risa Batta

What does your typical day look like?

My typical day involves a mix of working on tickets, pairing with coworkers, attending meetings with stakeholders and managers/leads, and daily scrum activities. It also involves being a lead for a project, which involves writing technical specs, communicating and coordinating with stakeholders, and ensuring successful project completion.
Risa Batta

Risa

Senior Software Engineer

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo values our employees' health, wellbeing, and professional development. We take pride in our benefits, programs and perks. One of our core values is "Klaviyos are always learning." We offer a robust learning stipend to bolster your professional interests (or learn a new language), leadership training to all Klaviyos (including individual contributors and managers), coaching for all Klaviyos, and a book reimbursement policy. Additional benefits include flexible paid time off, employee referral bonuses, commuter/transit expenses, fitness reimbursements, premium mental and emotional wellbeing programming, and a fun company atmosphere. Diversity, equity and inclusion is woven throughout our Klaviyo fabric - from Klaviyo Resource Groups to company-wide programming. Over 70 percent of our employees participate in one of our ten global Klaviyo Resource Groups! We also offer competitive salaries and 401K match through Principal.

Culture
Volunteer in local community
Klaviyos are offered paid time off to volunteer in their local community. In 2022 we volunteered with local organizations like Build Boston, Cradles to Crayons, and the Emerald Necklace Conservancy.
Partners with nonprofits
All our Klaviyo Resource Groups are provided a donation budget for mission aligned causes. Our TA team also partners with nonprofits like Thrive Scholars, and Hack Diversity, and the Upward Project.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Flexible work schedule
Klaviyo provides employees with a flexible work schedule that includes core hours, flexible start and end times.
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Klaviyo has made significant investment in diversifying our management team at every level, from first level leaders and our executive leadership team to our Board of Directors.
Mandated unconscious bias training
Unconscious bias is embedded into all of our trainings - from interview to manager trainings. This is not a one-time thing, but a continuous area of focus and commitment for us.
Mean gender pay gap below 10%
Diversity employee resource groups
We have a robust resource group community at Klaviyo. We foster events that teach around intersectionality so we can all learn and grow together. Each department also offers unique programming.
Hiring practices that promote diversity
We have policies in place to ensure a fair and equitable hiring process, while also customizing recruiting strategies for specific roles because we know it's not a one-size fits all.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo's healthcare & dependent care FSAs help employees cover out-of-pocket medical, dental and vision expenses, as well as qualified childcare expenses with contributions up to the IRS maximum.
Disability insurance
Our short and long term disability insurance benefit pays 60% of an employee's annual salary (OTE if applicable). We also cover the 40% gap in pay for the first 6 weeks of any approved medical claim.
Dental insurance
Our dental plan covers : 100% for preventative care, 80% for basic restorative, 50% for major restorative. As well as services like adult orthodontics.
Vision insurance
Our vision benefit plan offers access to enhanced plus providers, as well as 100% coverage for annual eye exams with $150 allowance for glasses and contact lenses each.
Health insurance
Klaviyo offers 3 health insurance plans with BCBS. Employees who select the High Deductible Health Plan receive up to $2,000/year to fund a Health Savings Account.
Life insurance
Life insurance is equal to 1 times an employee's annual salary up to $300,000. Additionally, Accidental Death & Dismemberment coverage is offered equal to the group life benefit.
Wellness programs
Klaviyos may be reimbursed up to $200 for online and app-based classes, exercise equipment, financial health programs, etc. Additionally, BCBS provides Klaviyos up to $150 / year for fitness expenses.
Mental health benefits
We offer robust and comprehensive mental and emotional well-being programming through Modern Health. Customizable care encompasses therapy, coaching, self-paced courses and more.
Wellness days
Financial & Retirement
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) matching
Klaviyo's 401(k) retirement plan matches an employee's contributions up to 4% of their annual base salary, with immediate vesting for matched contributions.
Company equity
Klaviyo offers equity packages to all full time employees, vesting over a four-year period.
Child Care & Parental Leave Benefits
Generous parental leave
Klaviyo guarantees all new parents (birth, adoption, foster care) 16 weeks of 100% paid parental leave, with an additional medical recovery leave for birthing parents.
Family medical leave
Klaviyo offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Adoption Assistance
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
We have an unlimited flexible paid time off policy and employees are encouraged to take a minimum of 4 weeks off per year.
Paid volunteer time
In line with our value to make the world more equitable, Klaviyos are encouraged to use their flexible paid time off policy to volunteer and give back to their local communities.
Paid holidays
Paid sick days
Klaviyos can leverage their flexible paid time off when experiencing an illness.
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Klaviyo offers tax preferred transit and parking plans for employees in the Boston office and contributes $50 per month to the transit or parking plan.
Company-sponsored outings
Klaviyo has regular in-person team offsites, as well as virtual activities like trivia nights, cooking classes craft workshops.
Free snacks and drinks
Klaviyo offers a well stocked kitchen with free snacks and drinks for all employees.
Some meals provided
Klaviyo often surprises employees with free breakfast or lunches.
Company-sponsored happy hours
Our Boston office hosts regular wine Wednesdays. In addition, individual teams and Klaviyo Resource Groups often gather for their own happy hours.
Onsite office parking
There is a parking garage underneath the building.
Recreational clubs
We have a number of Slack channels for Klaviyos with shared interests such as cooking, woodworking, 3D printing, and more!
Relocation assistance
In certain cases, for new hires in roles that are required to be in the Boston office, there is the potential for relocation assistance to be offered.
Fitness stipend
Klaviyos may be reimbursed up to $200 for exercise classes, equipment, financial health programs, etc. Additionally, BCBS provides Klaviyos up to $150 / year for fitness and weight loss programs.
Home-office stipend for remote employees
Depending on role, all employees receive a one time $500-1000 reimbursement to set up their home office, as well as a $65 monthly stipend for ongoing costs.
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses. You can also use your learning stipend to learn a new language!
Tuition reimbursement
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses.
Lunch and learns
Klaviyo hosts weekly Munch 'n Learns, which are open to all employees.
Promote from within
Mentorship program
All new Klaviyos are given a K-buddy mentor in their first week to help them adjust to all things Klaviyo.
Continuing education stipend
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses.
Online course subscriptions available
Customized development tracks
Paid industry certifications
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses. The learning stipend can also be used to learn a new language!

Additional Perks + Benefits

At Klaviyo, we believe everyone should have access to coaching: that's why we offer confidential mental, financial, professional, physical and social coaching to every Klaviyo through Modern Health. Klaviyos are inherently curious, which is why we offer all employees our Klaviyo Books Program - if you want to read it, we'll pay for it! From Harry Potter, to Learn Python the Hard Way, to Dare to Lead, we've got you covered.

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