Director, Life Sciences Industry Marketing

| San Francisco, CA
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Job Category
Marketing

Job Details

Salesforce is searching for a self-starting and team-oriented marketing professional to set the vision and lead marketing for Salesforce's Life Sciences vertical across Medical Device and Pharmaceutical organizations . Candidates will have a passion for taking the complex and making it simple, and an understanding of marketing through the telling of compelling stories. Are you excited by the transformation happening across the Healthcare and Life Sciences industry? Does crafting killer positioning and messaging energize you? Are you constantly looking for ways to create content with customers and to present information in new and impactful formats? Love collaborating with some of the most dynamic and hard-working teams in the industry? If so, then this role is for you.

Responsibilities:

  • Life Sciences Industry Positioning and Messaging - Lead our positioning and messaging for the Pharma and MedTech industries - including Salesforce Health Cloud and all of our other Salesforce solutions.
    • Partner with an outstanding product management team to distill key functionality and benefits into solution and product marketing messages.
    • Produce high-quality customer-facing content including presentations, demos, and beyond. First & Second Call Decks, FAQs, and more.
    • Develop and refine the Life Sciences buyer personas, including competitive intelligence and individual deal transactions.
  • Life Sciences Marketing Strategy & Execution - Own and quarterback the marketing strategy & activations across our focused Global Life Sciences sectors.
    • Work hand-in-hand with the General Managers of Medical Device and Pharma to define our pathway into the market (fiscal and quarterly marketing plans; day to day leadership of marketing etc.)
    • Work across teams like product, campaigns, events, content and others to define the vision & lead the development of marketing tactics to acquire new customers, including the creation of content (blogs, white papers, webinars and more)
    • Support differentiated event marketing experiences at Salesforce and industry third-party event
  • Life Sciences Industry Sales Plays and Solutions - Partner directly with the GMs and Sales leaders in Life Sciences to support the development and execution of Life Sciences sales motions
    • Manage industry solution and product launch plans, working closely with industry experts and marketing teams to ensure effective and ongoing relevancy in the market to drive demand generation and sales pipeline.
    • Develop effective sales training materials, making it easy for sales and partners to understand our solution offerings and key positioning.
    • Partner with other marketing specialist teams to capture deal wins and customer stories.

Requirements:

  • Experience, confidence, and comfortability with public speaking and story-telling with customers.
  • Successful history of delivering high fidelity, customer-facing content, events, webinars, campaigns, and more.
  • Management experience required. This role will directly manage the Sr. Representative of Life Sciences marketing.
  • A zeal and track record synthesizing complex products and industry trends into simple, value-based positioning
  • Background shepherding cross-functional projects with high energy, charismatic, creative, and "get it done" mentality.
  • Excellent writing skills, visual slide design, organizational acumen, and attention to detail
  • Direct experience working alongside demand gen, content, creative and sales teams
  • 5-10 years relevant work experience
  • Bachelor's Degree

Desired Skills and Experience:

  • MBA a plus but not required
  • Previous experience in Healthcare and Life Sciences ideal

Accommodations

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Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

More Information on Salesforce
Salesforce operates in the Cloud industry. The company is located in San Francisco, CA, Atlanta, GA, Chicago, IL, Burlington, MA and Dallas, TX. It has 59679 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all jobs at Salesforce, click here.
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