Senior Manager, Integrated Marketing
GoodRx is America’s healthcare marketplace. Each month, 20 million people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!
About the Role
GoodRx is seeking a customer-focused Senior Manager, Integrated Marketing to shape our go to market media strategy for audience centric campaigns reporting into the Sr. Director of Acquisition Marketing. This person will be responsible for determining the media mix allocation, corresponding media weight within each medium, and creative placement, to achieve the desired KPIs (CAC/LTV included). Measuring the efficacy against predetermined benchmarks is also a crucial aspect of this position. This role entails working with multiple internal teams (Brand, Creative, BI, Consumer Insights, Acquisition, Channel owners) and external partners (Agencies, Research Firms) to ensure cohesion in messaging, media placement, and reporting. This person must have a deep understanding of the paid media ecosystem and how each medium interacts with each other. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks.
Responsibilities
- Run a cross-functional and collaborative briefing, execution and measurement process across internal and external teams, crafting and leading effective strategies and integrated plans designed to to meet designated KPIs.
- Support the development of integrated marketing plans across paid, owned, and partner media.
- Develop presentations and other documents to clearly communicate strategic plans to management, cross-functional partners, and the broader organization as well as provide recaps post-campaigns.
- Collaborate with cross-functional team ranging from creative, BI, data, and engineering to support investment and understand performance.
- Develop test frameworks and analyze performance.
- Effectively manage deliverables, report campaign performance, communicate expectations with team and stakeholders
Skills & Qualifications
- 7+ years of marketing experience
- Understanding of performance marketing/unit economics (CAC/LTV) and understand which marketing/product levers impact this ratio
- Demonstrated ability on the process required to build campaigns (consumer insights -> execution)
- Experience working across marketing channels (Linear TV, OTT, Audio, OOH, Digital): You have an understanding of paid marketing and organic/earned media, website strategy and optimization, multichannel engagement, and content distribution.
- Ability to work fully integrated within a team and independently to drive and lead projects.
- Ability to thrive in ambiguity.
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.