Director, Integrated Marketing Communications and Content at Danaher Corporation (Houston, TX)

| Houston, TX
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Wondering what's within Beckman Coulter Diagnostics? Take a closer look.

At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you'll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.

As the Director of Integrated Marketing Communications and Content, you will lead a team of marketing communications professionals and writers to develop powerful campaigns that promote the Beckman Coulter brand and engage target audiences with our value proposition in a memorable and highly impactful way.

By joining the broader Global Marketing organization, you will take part in launching industry leading products and solutions that help save patient lives. You will influence all aspects of communications and experiment with novel creative approaches to win the customer's share of mind. If you are looking for a role where your passion, knowledge, leadership skills and marketing communications genius will work together to translate into powerful campaigns influencing internal and external customers - Read On!

In this role, you will have the opportunity to:
  • Direct a team of integrated marketing communications (IMC) managers and content writers and partner with global product marketing to develop differentiated positioning and messaging for new product launches and campaigns
  • Develop and refine comprehensive marketing communication plans and partner with creative design, public relations, digital marketing and tradeshow teams to drive key critical initiatives across the Beckman Coulter portfolio of solutions
  • Diligently research and understand competitive trends and voice of customer/market research data to ensure marketing communications initiatives and written content are differentiated from competition and resonate with the target audience
  • Prioritize tactics, budget and time to focus on tactics that deliver most impactful return on investment
  • Lead development and execution of marketing communications deliverables focused on building customer awareness of new solutions, generating demand for BEC products and solutions and enabling sales to win in a highly competitive marketplace and lead content creation across all communication channels, while continuously evolving and up-leveling standard work for IMC teams to optimize performance and develop and launch strategic communication plan framework and communication cascade templates customized for product launches and campaigns and develop and track key performance indicators to evaluate success of marketing communication initiatives
  • Partner with creative design team to translate the brand story and product value proposition into impactful and innovative creative concepts to attract target audience across multiple media channels and partner with product marketing, creative and digital marketing teams to brainstorm innovative campaign design concepts, with customization for key global regions.
  • Provide clear and comprehensive direction and mentorship to members of the marketing communications team and oversee projects from idea inception to completion, with on time delivery and on budget

The essential requirements of the job include:
  • Bachelor's degree in science (MBA preferred) with 14+ years demonstrated ability as a marketing leader, an emphasis on marketing communications preferred
  • 4+ years' experience optimally leading and developing teams in a fast paced, matrixed organizations and ability to work successfully in a collaborative matrix environment that includes global partners.
  • Proven experience in healthcare related field

Preferred experience:
  • Strong preference for diagnostics or medical device experience
  • Advanced communication skills, ability to quickly distill complex information into a compelling story and communicate to various audiences with emphasis on executive communication
  • Demonstrated track record developing successful marketing communication campaigns for new product launches in healthcare space

Danaher is committed to a diverse and inclusive culture where everyone feels they belong, and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation. If you've ever wondered what's within you, there's no better time to find out.
More Information on Danaher Corporation
Danaher Corporation operates in the Healthtech industry. The company is located in Washington , DC. Danaher Corporation was founded in 2022. It has 57802 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 407 open jobs at Danaher Corporation, click here.
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