Director, Integrated Marketing Campaigns

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Why You Should Join the Marketing Team

Marketing Team: The marketing team is special — a collection of powerful misfits, passionate doers, creative strategists and insatiable dreamers. We’re looking for people nothing like us to make our diverse group more diverse and broaden our collective thought.

Our customers aren’t simply special. To us, they are our lifeblood. They are entrepreneurs. Parents. Providers. They put their livelihood on the line every day to make their dreams come true. Our customers are inspired and inspiring. We have helped over 65,000 of them grow and yet we have millions more people to serve and work to do to get there.

How You Will Make a Difference 

This role is expected to lead the strategy and execution of major and minor integrated marketing campaigns. You will build and manage a team of world-class integrated marketing managers who will orchestrate thematic campaigns per audience focused on driving awareness, changing perception and improving consideration for Klaviyo’s products

You will:

  • Orchestrate global campaign & program planning to prioritize audiences, messages and mix for our biggest marketing bets 
  • Own the execution of integrated marketing campaigns to meet the goals (awareness, lead -gen, consideration, adoption) for different segments (Entrepreneur, SMB, Enterprise, Developers etc.) for both Klaviyo prospects and customers
  • Work with global Marketing leadership to shape quarterly and annual campaign themes and ensure alignment and relevance across global regions (Americas, APJ, EMEA).
  • Maintain the global integrated marketing calendar for all campaigns by product, audience and channels
  • Lead the thinking on campaign architecture and customer journey design to meet the goals (awareness, lead -gen, consideration, adoption) for different audiences (Entrepreneur, SMB, Enterprise, Developers) for both Klaviyo prospects and customers
  • Coordinate with your counterparts in product marketing, creative design, content, events, digital, brand and comms to bring true omni-channel campaigns to market
  • Develop standardized metrics and report out on  campaign performance as measured by traffic, leads, pipeline, revenue and other related metrics
  • Responsible for initiative/campaign plans and briefs, developed in collaboration with Product Marketing, Brand, Content and other business partners, ensuring tight alignment with  go-to-market strategies, marketing plans, and annual goals/priorities. 
  • Build and manage a talented and diverse team of world class integrated marketing managers 

You know you are successful when:

  • You are bringing structure by institutionalizing best practices and a well aligned process on campaign design, campaign launch, metric tracking, idea intake and more
  • You are driving results. The campaigns you produce are driving traffic, leads, MQLs , revenue or other goals they are meant to drive
  • You are scaling your impact by building a team. You aren’t a lone warrior but creating a team of specialists who can scale this to bigger and better campaigns
  • Your work is being recognized by our customers, by analysts, by industry thought leaders and by press for its creativity and quality of execution. You are helping Klaviyo own the narrative on key themes 
  • Your work is being recognized and cited by the rest of the marketing leadership as best-in-class 

Who You Are 

  • Skilled - You bring 8+ years of experience in growth marketing/ integrated marketing / campaign design / demand-generation with deep understanding of integrated marketing channels (web, digital, SEO, email, events, webinars, ABM, social etc.)
  • Detail oriented - You are on top of details  - of channels, of spend, of creatives, or briefs, of numbers and business performance 
  • Leader - You are able to persuade and influence others to rally behind your ideas. You are comfortable with ambiguity and are able to drive a diverse group of cross-functional stakeholders towards a common goal. You are able to attract, lead and inspire a talented team of marketeers
  • Remarkable - You don’t settle for mediocre outputs. Whether its writing a campaign brief, or explaining the creatives - you are aiming to raise the bar. Every.Single.Time 
  • Structure - You can help convert open ended goals (“I want to drive awareness about this product”) into a structured campaign design. Everywhere you go, you provide clarity of words and ideas
  • Scrappy - You are always questioning the standard way of doing things and finding ways to do it better. You are never afraid to roll up your sleeves

What Your Work Will Look Like

  • You’ll report to the VP of Product Marketing. 
  • You’ll work cross-functionally with senior leaders and teammates across all marketing teams - core product marketing, brand, content, campaigns, performance marketing and more 
  • You’ll be a source of truth on our campaigns and their importance to brand building and revenue growth
  • You’ll solidify your expertise in integrated marketing for a successful hyper growth startup

Get to know Klaviyo

Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.

Klaviyo does not tolerate and prohibits discrimination, harassment or retaliation of or against job applicants, contractors, interns, volunteers or employees by another employee, supervisor, vendor, customer or any third party.

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Candidate Location Eligibility:
Boston, MA
Colorado, CO

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • CSSLanguages
    • PythonLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • DockerFrameworks
    • GatsbyFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • TerraformFrameworks
    • NoSQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • WhimsicalDesign
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • Monday.comManagement
    • WordpressCMS
    • SalesforceCRM
    • OutreachEmail
    • StoreLeadsLead Gen
    • LinkedIn Sales NavigatorLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

An Insider's view of Klaviyo

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Senior Billing Specialist

What are some things you learned at the company?

On top of all the engineering skills I've acquired since I started at Klaviyo, I've also been given the opportunity to learn the ins and outs of the business from the perspective of a number of different organizations. Being seen as a subject-matter expert has allowed me to gain insights into how the Sales, Support, BI, and Marketing teams operate.

Ben

Senior Software Engineer

How do you empower your team to be more creative?

We give people the means to learn, be it an unlimited budget for books or whatever is going to make you better. We’re going to give engineers the ability to go to conferences of their choice — this is a deeply personal thing that people need to be passionate about and be able to learn.

Allen

Chief Technology Officer
Risa Batta

What does your typical day look like?

My typical day involves a mix of working on tickets, pairing with coworkers, attending meetings with stakeholders and managers/leads, and daily scrum activities. It also involves being a lead for a project, which involves writing technical specs, communicating and coordinating with stakeholders, and ensuring successful project completion.
Risa Batta

Risa

Senior Software Engineer

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo values our employees' health, wellbeing, and professional development. We take pride in our benefits, programs and perks. One of our core values is "Klaviyos are always learning." We offer a robust learning stipend to bolster your professional interests (or learn a new language), leadership training to all Klaviyos (including individual contributors and managers), coaching for all Klaviyos, and a book reimbursement policy. Additional benefits include flexible paid time off, employee referral bonuses, commuter/transit expenses, fitness reimbursements, premium mental and emotional wellbeing programming, and a fun company atmosphere. Diversity, equity and inclusion is woven throughout our Klaviyo fabric - from Klaviyo Resource Groups to company-wide programming. Over 70 percent of our employees participate in one of our ten global Klaviyo Resource Groups! We also offer competitive salaries and 401K match through Principal.

Culture
Volunteer in local community
Klaviyos are offered paid time off to volunteer in their local community. In 2022 we volunteered with local organizations like Build Boston, Cradles to Crayons, and the Emerald Necklace Conservancy.
Partners with nonprofits
All our Klaviyo Resource Groups are provided a donation budget for mission aligned causes. Our TA team also partners with nonprofits like Thrive Scholars, and Hack Diversity, and the Upward Project.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Flexible work schedule
Klaviyo provides employees with a flexible work schedule that includes core hours, flexible start and end times.
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Klaviyo has made significant investment in diversifying our management team at every level, from first level leaders and our executive leadership team to our Board of Directors.
Mandated unconscious bias training
Unconscious bias is embedded into all of our trainings - from interview to manager trainings. This is not a one-time thing, but a continuous area of focus and commitment for us.
Mean gender pay gap below 10%
Diversity employee resource groups
We have a robust resource group community at Klaviyo. We foster events that teach around intersectionality so we can all learn and grow together. Each department also offers unique programming.
Hiring practices that promote diversity
We have policies in place to ensure a fair and equitable hiring process, while also customizing recruiting strategies for specific roles because we know it's not a one-size fits all.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo's healthcare & dependent care FSAs help employees cover out-of-pocket medical, dental and vision expenses, as well as qualified childcare expenses with contributions up to the IRS maximum.
Disability insurance
Our short and long term disability insurance benefit pays 60% of an employee's annual salary (OTE if applicable). We also cover the 40% gap in pay for the first 6 weeks of any approved medical claim.
Dental insurance
Our dental plan covers : 100% for preventative care, 80% for basic restorative, 50% for major restorative. As well as services like adult orthodontics.
Vision insurance
Our vision benefit plan offers access to enhanced plus providers, as well as 100% coverage for annual eye exams with $150 allowance for glasses and contact lenses each.
Health insurance
Klaviyo offers 3 health insurance plans with BCBS. Employees who select the High Deductible Health Plan receive up to $2,000/year to fund a Health Savings Account.
Life insurance
Life insurance is equal to 1 times an employee's annual salary up to $300,000. Additionally, Accidental Death & Dismemberment coverage is offered equal to the group life benefit.
Wellness programs
Klaviyos may be reimbursed up to $200 for online and app-based classes, exercise equipment, financial health programs, etc. Additionally, BCBS provides Klaviyos up to $150 / year for fitness expenses.
Mental health benefits
We offer robust and comprehensive mental and emotional well-being programming through Modern Health. Customizable care encompasses therapy, coaching, self-paced courses and more.
Wellness days
Financial & Retirement
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) matching
Klaviyo's 401(k) retirement plan matches an employee's contributions up to 4% of their annual base salary, with immediate vesting for matched contributions.
Company equity
Klaviyo offers equity packages to all full time employees, vesting over a four-year period.
Child Care & Parental Leave Benefits
Generous parental leave
Klaviyo guarantees all new parents (birth, adoption, foster care) 16 weeks of 100% paid parental leave, with an additional medical recovery leave for birthing parents.
Family medical leave
Klaviyo offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Adoption Assistance
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
We have an unlimited flexible paid time off policy and employees are encouraged to take a minimum of 4 weeks off per year.
Paid volunteer time
In line with our value to make the world more equitable, Klaviyos are encouraged to use their flexible paid time off policy to volunteer and give back to their local communities.
Paid holidays
Paid sick days
Klaviyos can leverage their flexible paid time off when experiencing an illness.
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Klaviyo offers tax preferred transit and parking plans for employees in the Boston office and contributes $50 per month to the transit or parking plan.
Company-sponsored outings
Klaviyo has regular in-person team offsites, as well as virtual activities like trivia nights, cooking classes craft workshops.
Free snacks and drinks
Klaviyo offers a well stocked kitchen with free snacks and drinks for all employees.
Some meals provided
Klaviyo often surprises employees with free breakfast or lunches.
Company-sponsored happy hours
Our Boston office hosts regular wine Wednesdays. In addition, individual teams and Klaviyo Resource Groups often gather for their own happy hours.
Onsite office parking
There is a parking garage underneath the building.
Recreational clubs
We have a number of Slack channels for Klaviyos with shared interests such as cooking, woodworking, 3D printing, and more!
Relocation assistance
In certain cases, for new hires in roles that are required to be in the Boston office, there is the potential for relocation assistance to be offered.
Fitness stipend
Klaviyos may be reimbursed up to $200 for exercise classes, equipment, financial health programs, etc. Additionally, BCBS provides Klaviyos up to $150 / year for fitness and weight loss programs.
Home-office stipend for remote employees
Depending on role, all employees receive a one time $500-1000 reimbursement to set up their home office, as well as a $65 monthly stipend for ongoing costs.
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses. You can also use your learning stipend to learn a new language!
Tuition reimbursement
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses.
Lunch and learns
Klaviyo hosts weekly Munch 'n Learns, which are open to all employees.
Promote from within
Mentorship program
All new Klaviyos are given a K-buddy mentor in their first week to help them adjust to all things Klaviyo.
Continuing education stipend
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses.
Online course subscriptions available
Customized development tracks
Paid industry certifications
All Klaviyos are reimbursed up to $3000 through our learning stipend to use for certifications, trainings, conferences and courses. The learning stipend can also be used to learn a new language!

Additional Perks + Benefits

At Klaviyo, we believe everyone should have access to coaching: that's why we offer confidential mental, financial, professional, physical and social coaching to every Klaviyo through Modern Health. Klaviyos are inherently curious, which is why we offer all employees our Klaviyo Books Program - if you want to read it, we'll pay for it! From Harry Potter, to Learn Python the Hard Way, to Dare to Lead, we've got you covered.

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