Why just have a job when you can live your Purpose?  We are Givelify, a minority-owned FinTech-For-Good company that uses human-centered design, jobs-to-be-done, & data to create experiences that inspire kindness & generosity and celebrate putting more good into the world. In fact, Givelify’s mobile giving app consistently leads the App Store and Google Play in downloads, reviews and 5-star ratings amongst all giving apps. More than 1.5 million donors and 55,000 non-profits trust Givelify for inspiring kindness, generating nearly $3 Billion in generosity.  

We seek a Director of Growth to join our virtual team. If you’re a seasoned marketing executive who has led successful marketing teams and create demand using a variety of marketing channels for category-defining B2B SaaS products, with experience in marketing senior level roles within B2B SaaS companies, and the challenge of scaling product success at a high performing Fintech-for-Good company sounds exciting, we would love to connect with you!  

You’ll get to:

• Lead a cross department function driving product and marketing projects to growth hack lead generation and product sign up flows.  
• Reverse engineer a revenue goal into a robust marketing plan with a mix of programs and channels initiatives that can predictably drive revenue for Givelify.
• Establish a set of KPIs aligned with product, marketing, and sales to ensure marketing drives predictable demand
• Lead and champion SEO and SEM to make Givelify the top searched results for online giving and to own the online giving category
• Develop a robust set of metrics to provide feedback via web analytics to drive lead generation efforts
• Drive strategy and execution for demand generation campaigns across all digital and offline channels optimizing towards revenue
• Hold a mission-critical role for the company with a high level of executive team exposure
• Partner with product marketing to release Givelify products into the market creating inbound & outbound demand for our products and services.
• Develop a team of A player marketers to execute the increasingly effective revenue marketing programs 
• Set the direction for digital assets (website, landing pages, emails content, and ads), working with individual contributors, agencies, and contract partners
• Own overall digital technology stack: evaluate and recommend new technologies to improve the process and optimize performance
• Champion A/B testing and marketing best practices across the organization
• Recognition as a creative marketer who has a test-learn-refine mindset and has run a high-velocity demand generation function
• Experience as an inbound data-driven digital marketer with a history of integrating content marketing and demand generation strategies to increase funnel conversion and drive revenue and profits
• Demonstrated experience managing outside agencies and vendors to deliver great work and results, while meeting deadlines and staying on budget
• Manage the content marketing strategy including how-to’s, thought leadership, demand programs, and user-generated content.   

You should bring mad skills & experience:

• Bachelor's Degree in a related field
• 7+ years marketing in senior jobs, B2B
• 5+ years in SaaS companies
• 5+ years of leadership experience
• Experienced team leader of demand generation professionals
• Balance of left-brain data obsession and right-brain creativity 
• A strong track record delivering results across all online and offline demand generation channels and significantly scaling revenue contribution
• Salesforce and Pardot wizardry (or, in lieu of Pardot, other marketing automation tools such as Marketo)
• Strong bias towards Google analytics, web conversion rates and tools to grow organic traffic
• CMS experience such as WordPress
• Ability to thrive in a fast-paced work environment 
• Adeptness at leveraging data to inform recommendations
• Excellent written and verbal skills, especially in crafting communications that convince/persuade prospects to engage and take action
• The good listening skills of a team player who has had success in leading cross-functional initiatives

Plus These Superpowers

• SaaS experience
• Experience with Pardot and Salesforce 
• Experience with both B2B and B2C marketing 

Our People & Culture

We are a virtual team of high-performing professionals who innovate & collaborate to fulfill our mission to help people instantly find causes that inspire them to action so they can change the world – one simple, joyful gift at a time.  Our culture of integrity, heart, simplicity, & that “wow” factor fuel our aspiration to be recognized amongst the tech industry’s most inclusive & purpose-driven workplaces.

We take great pride in providing competitive pay, full benefits, amazing perks (including flexible PTO), and most importantly, the opportunity to put passion & purpose to work.