Director, Growth Marketing
Credit Karma is a mission-driven company, focused on championing financial progress for our more than 100 million members in the U.S., Canada and U.K. While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their financial goals, including helping them monitor their credit, identity monitoring, searching for credit cards, shopping for loans (car, home and personal), and growing their savings* -- all for free. Credit Karma has grown significantly through the years: we've added more than 70 million members in the last five years alone and now have more than 1,100 employees across our offices in Oakland, Charlotte, Los Angeles and London.
*Banking services provided by MVB Bank, Inc., Member FDIC
We are hiring a Head of Lifecycle Marketing out of our Los Angeles office. This individual will drive lifecycle and growth marketing across paid and owned channels for Credit Karma Money. You will lead the strategy for email and in product marketing placements as well as paid marketing to drive key onboarding actions such as account funding, first purchase and driving recurring deposits to the account. As we build out product features you will be responsible for driving adoption of new features and engagement for millions of Credit Karma Money account holders.
In addition you will be a key part of the Credit Karma Money growth leadership team and will manage and mentor a group of high performing marketers, while driving ROI across your team’s channels, and enjoying extremely high visibility to senior leadership. This role may also be responsible for paid and owned marketing for Credit Karma Money’s high profile integrations with Intuit’s suite of products including TurboTax, where Credit Karma Money has become the recommended refund deposit account for the tens of millions of TurboTax filers.
You have a strong grasp of email marketing technologies with demonstrated experience unlocking or scaling marketing programs and a passion for testing. In addition, you enjoy making data-driven decisions and influencing and aligning with cross-functional partners to implement marketing strategies and technologies.
What You’ll Do
- Lead a best-in-class team of passionate, data-driven growth marketers
- Drive feature adoption, new feature roll out and product usage for Credit Karma Money through paid and owned marketing channels
- Unlock personalization at scale for marketing to Credit Karma Money
- Define the marketing vision and strategy for Intuit product integrations including Turbotax
- Leverage data to understand our products in depth and identify areas of opportunity
- Create, manage and optimize a complex life cycle of outbound (i.e. email, push) and in-product notifications
- Create, manage and optimize paid marketing and remarketing campaigns to drive deeper engagement with Credit Karma Money by millions of users
- Partner directly with Creative, Brand, Analytics, Product, Engineering and Design to develop and execute projects that drive revenue and engagement
- Partner with marketing technology groups to develop the platforms that power Credit Karma’s 1:1 marketing and member experience, including our notifications and remarketing engines
Minimum Basic Requirements:
- 7-8 years+ B2C experience across growth, product management, CRM, product analytics, or other relevant experience
- 3+ B2C experience in growth/marketing
- 3+ years of experience in managing a high performing team
Preferred Qualifications:
- Excellent verbal, written, and interpersonal communication skills.
- A passion for creating transformative consumer experiences, and a track record of implementing such experiences via marketing, products and programs.
- Excitement and savvy for applying new technologies for next-generation consumer facing product experiences in the fintech space.
- High energy and positive attitude with a "can do," solution-oriented mindset.
- Strong familiarity with SQL and advanced Excel functionality
- Experience designing and implementing A/B and multivariate tests
- Extensive email strategy, segmentation, targeting, deployment, & measurement experience
- Experience managing channel revenue to meet annual goals & forecasting
- Excellent written, verbal & presentation skills to executive level partners
- Experience analyzing, interpreting, and leveraging data to make business decisions
- Technical degree (economics, engineering, statistics, etc.) strongly preferred
Equal Employment Opportunity:
Credit Karma is committed to a diverse and inclusive work environment. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
Credit Karma is also proud to be an Equal Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information, or any other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance or similar ordinances.
COVID-19 update: Protecting the health of our employees and the candidates interested in a career at Credit Karma is our top priority. We appreciate your understanding and being open and flexible with any changes related to our interviewing process.
Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:
- GDPR Privacy Policy
- California Consumer Privacy Act (CCPA)