Greenlight is an Atlanta-based fintech company that makes a debit card for kids and companion apps for the family. We proudly serve more than 4 million parents and kids, with in-app tools for sending money, setting savings goals, monitoring balances, managing chores, automating allowance, and investing.

But that’s not all that we do. Here at Greenlight, we are on a mission to support parents and help every kid grow up to be financially healthy and happy. It’s no small task, but it’s the reason we leap out of bed every morning to come to work. Because creating a better, brighter future for kids depends on it.

Greenlight is looking for a Director, Growth Marketing to lead performance marketing across digital media channels. Reporting to the VP, Growth Marketing you will focus on scaling our business through continued evolution and improvement of our paid marketing efforts. You should have hands-on experience managing, planning, launching and optimizing customer acquisition programs to drive sustainable growth at scale.

What you will be doing:

• Lead a team of analytical growth marketers with direct responsibility for customer acquisition on paid social, paid search, and other media channels.
• Oversee daily performance monitoring and perform ad hoc analyses to optimize performance, allocate the portfolio and hone forecasts.
• Use testing to evaluate hypotheses and develop insights for existing and new channels.
• Identify and test new paid marketing channels to drive scale and efficiency.
• Improve and create scalable team processes for optimization and communication across channels.
• Work with external channel partners (media and martech) on planning and execution of Greenlight strategies.
• Partner with our in-house Creative to develop new assets based on learnings and objectives .
• Partner with the Brand team co-develop plans and understand the downstream impact of brand initiatives.
• Partner with the Product team to source, evaluate and prioritize growth levers 
• Communicate progress, value, and blockers to the wider business, including executive leadership.

What you should bring:

• 10+ years of multi-channel performance/acquisition marketing experience in-house at a high-growth consumer tech company
• 3+ years team management experience
• Hands on channel management experiment of multiple programmatic channels (e.g., Facebook Ads, Google Ad) with emphasis on analytics to drive decisions
• Experience with Affiliates, a plus
• Comfortable with a variety of adtech tools and measurement solutions, including multi-touch attribution
• Excellent negotiation and relationship building skills 

Who we are:

In 2021, Greenlight was valued at $2.3B, backed by leading venture capitalists and institutional investors. Now, it takes a special kind of person to join a never-been-done-before mission like ours. We need people who love working with each other because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a generation of financially smart kids, apply to join our team today.

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.