Director, Growth Marketing
GoodRx is America’s healthcare marketplace. Each month, millions people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!
GoodRx is looking for a Director of Marketing to focus on our growing businesses including our Gold Membership and GoodRx Care businesses. This person will grow and lead a marketing team while driving customer acquisition and retention through various marketing channels. The best candidate will combine strong analytical skills, hands-on leadership, and a proven track record growing and leading direct response digital marketing teams to maximize customer acquisition and retention.
Responsibilities
- Manage budgets, partner with media buyers to analyze and develop campaigns, supervise all media buying ensuring maximum efficiency and scale
- Continually refine marketing processes, procedures, metrics and tools using data and competitive insight
- Grow Gold and Care marketing at GoodRx into new channels while meeting established business efficiency metrics
- Recruit, retain, and mentor digital marketing team members to build empowered thought leaders capable of scaling the business in their areas of responsibility
- Identify, test, and scale new tactics with a heavy emphasis on opportunity sizing
- Work cross-functionally to champion the needs of the marketing team from other departments, such as Product and Engineering, as well as Data and Business Insights
- Work closely with the creative team to ensure marketing creative is continually tested and optimized. Foster creative optimization as a key business process with team members
Skills & Qualifications
- 7+ years of professional experience in marketing with a strong record of accomplishment in digital direct response and consumer acquisition, ideally at in a high growth, dynamic environment
- Track record of developing and optimizing large-scale digital B2C campaigns
- Ensure that paid acquisition efforts are complemented with strong CRM execution and strategy
- A strong leader who implements process in a way that empowers employees and enables the company to scale
- Action-oriented with a “roll up your sleeves approach” Great brand sensibility – manage and ensure creative strategy and consistency across all channels
- Experience effectively managing large budgets against performance metricsTech-savvy, results-driven & highly analytical
- Experience motivating, mentoring, and retaining talentSQL proficiency is a huge plus
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.