Director, Global Integrated Campaigns- Customer Experience
Company Description
ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
Team
ServiceNow has transformed our global go-to-market strategy, content and campaigning team to create the Global Integrated Campaigns (GIC) team. GIC is responsible for taking the solutions framework, insights and personas developed by Product & Solutions Marketing and developing global, integrated strategies to activate them.
This role will work within the Global Integrated Campaigns team. The GIC team is a global organisation. We are a fun, fast paced team who work hard to develop and drive marketing strategy and results in partnership with Product & Solutions Marketing, Demand Marketing and the wider organisation. We are humble in our achievements, but hungry to change the landscape with great marketing, and we win as a team.
Role
This role will lead the development of campaigns targeting Customer Experience Personas within our target customers aligned to the PSM Global Solution Framework. The role will develop strategy, drive global activation and coordinate reporting back to marketing leadership and the BU.
The role engages a cross-functional team from Geo and Area Marketing, central disciplines such as brand, events, digital, customer stories, customer success, partners and content, and non-marketing partners such as Sales. We work to drive alignment against a clear vision to support the business objectives, and to report upon this. We are customer-aligned and customer-first in our mindset, crafting great, relevant experiences to support our customer’s success.
GIC is a global organisation and requires flexibility and partnership to be successful. We draw together the best marketing minds in ServiceNow to create world-leading experiences that level up the entire organisation.
What you get to do in this role:
- Develop and plan an integrated Customer Experience marketing strategy with supporting content for global campaigns to drive campaign adoption, new audience acquisition and pipeline goals aligned to the business.
- Map the content story arcs to your buyer persona/audience and orchestrate tactics, assets and messages that align to the buying stages.
- Develop and maintain a captivating customer journey across all engagement vehicles to deliver fully integrated campaigns.
- Drive required content/asset creation with key stakeholders and agencies.
- Test, measure and optimize all campaign elements to meet pipeline goals.
- Own accountability with Demand Marketing and other business stakeholders and report clear business metrics.
- Serve as a strategic partner to Product & Solutions Marketing and establish yourself as a campaign strategist
- Work closely with the Geo teams, Product & Solutions Marketing, Sales Leadership, GSD, Strategic Events and Digital
Qualifications
- Driving big ideas aligned to strategic thinking throughout campaign execution activities
- 15+ years of relevant experience with majority in this solution space or industry depth
- Experience to review and critically appraise content and messaging fit for purpose across a journey (not just against a BU)
- Fundamental understanding of what goes into good-practice digital demand generation planning
- Driving consensus around a clear vision, objective and timeline across teams and aligning activation
- Understanding how to create journeys aligned to compelling content (in partnership with the Content team)
- Partnering with and directing internal or external CoEs, agreeing scope and managing to execution quality
- Strong stakeholder management and ongoing communication
- Problem identification and problem solving
- Driving to the Leadership principles - Drive Results, Lead Change, Win as a Team and Grow Your team and Yourself
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
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