Director, Global Digital Marketing

| Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Director, Global Digital Marketing

Looking to join a high growth, fun company where you can have a huge impact? We are looking for an amazing, data-driven digital marketing leader to own the inbound marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales teams will help you accomplish.


Specific responsibilities include allocating budget across paid, owned and earned media; selecting targets; determining the tactical mix; designing and testing offers and calls to action; and working with execution team members to set goals and measurement criteria.


Additional responsibilities include managing external agencies and internal resources, creating demand creation programs "in a box" for indirect sales, and building/managing shared demand creation processes with inside/field/channel sales. Demonstrated ability to leverage the power of digital technologies in B2B SAAS demand creation is essential.


What You”ll Do

  • Oversee the planning, development and execution of digital marketing efforts via Web properties, search engine optimization (SEO), search engine marketing (SEM), social media, mobile and emerging online channels
  • Manage corporate Web properties to support the Engyte’s business objectives (e.g. revenue, qualified leads, brand presence, awareness)
  • Orchestrate multi-channel marketing campaigns leveraging SEO/SEM/Paid Social media/Remarketing efforts to drive customer acquisition
  • Use digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend
  • Test the performance of landing pages, special promotions, and content and product placement
  • Coordinate with corporate marketing, field marketing and communications teams to align online activity with broader campaign initiatives
  • Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
  • Set inbound lead goals and measure results
  • Oversee media spend and search against performance metrics to optimize results
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers

Success Metrics

  • Pipeline creation (North Star goal)
  • Web site traffic
  • Web property engagement/conversion
  • Demand waterfall metrics (e.g. new-to-file lead, MQL, SQL, Closed Won Opportunities) and associated efficiency metrics (cost-per)/

What You”ll Need

  • 8+years of experience in developing and implementing digital marketing strategies in a B2B SAAS 
  • Ability to manage team situated across different geographies, multiple projects in a fast-paced environment
  • Proficiency in different digital marketing channels; Hands on experience with Google Analytics, SFDC
  • Bachelor’s degree in marketing or related field
  • Experience with Marketo, Salesforce and Tableau preferred


Our Benefits

  • Competitive salaries & Stock Options
  • Comprehensive benefits for you and your family (low premiums and deductibles!)
  • Medical, Dental, Vision, Life, Disability, Employee Assistance Program, FSA, HAS, and Commuter/Parking benefits
  • Fully paid premiums for life insurance (up to 2x your salary) / AD&D and the option to enroll in Voluntary Life Insurance
  • Pet Plan-- Enroll in discounted Pet Insurance & Perkspot – Discount program available for entertainment, services, shopping & travel
  • Global Travel – Medical benefits to cover any employees traveling out of the United States on a work-related trip
  • Flexible hours and responsible time off
  • Emotion & Physical Wellness – Free access to emotional and physical wellness apps including Spring Health, Headspace, Aaptiv, Ginger, and Physera
  • Gym, cell phone, and commute reimbursement
  • Healthy lunches, breakfast, and bottomless snacks and beverages
  • 401(k) Retirement Plan (Traditional and Roth)
  • Board Games --you name it, we got it! Take a break and get to know other Egnyters!
  • SoFi online financial services: Pay off debt sooner, invest in your future, or refinance your mortgage – all in one app
  • FREE Egnyte lifetime membership

Equal Opportunity Employment

Egnyte is an equal opportunity employer and values diversity at our company. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


About Egnyte

In a content critical age, Egnyte fuels business growth by enabling content-rich business processes, while also providing organizations with visibility and control over their content assets. Egnyte’s cloud-native content services platform leverages the industry’s leading content intelligence engine to deliver a simple, secure, and vendor-neutral foundation for managing enterprise content across business applications and storage repositories. More than 16,000 customers trust Egnyte to enhance employee productivity, automate data management, and reduce file-sharing cost and complexity. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, and Goldman Sachs. For more information, visit www.egnyte.com

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • Objective cLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • CocoaPodsLibraries
    • CarthageLibraries
    • FastlaneLibraries
    • KeychainAccessLibraries
    • CryptoSwiftLibraries
    • SDWebImageLibraries
    • StarscreamLibraries
    • zeromqLibraries
    • cachetoolsLibraries
    • CherryPyLibraries
    • CheetahLibraries
    • websocket-clientLibraries
    • azmqLibraries
    • boostLibraries
    • bzip2Libraries
    • chakracoreLibraries
    • chakracorecppbridgeLibraries
    • cpprestsdkLibraries
    • gslLibraries
    • liblzmaLibraries
    • libzipLibraries
    • jsoncppLibraries
    • microsoft.windows.shellLibraries
    • nlohmann-jsonLibraries
    • opensslLibraries
    • optional-liteLibraries
    • treeLibraries
    • verinfoLibraries
    • websocketcppLibraries
    • winsparkleLibraries
    • wpf toolkitLibraries
    • wtlLibraries
    • zlibLibraries
    • libcurlLibraries
    • keyringLibraries
    • pycurlLibraries
    • psutilLibraries
    • sixLibraries
    • python-jsonrpcLibraries
    • pysqliteLibraries
    • pyzmqLibraries
    • py2appLibraries
    • modulegraphLibraries
    • macholibLibraries
    • altgraphLibraries
    • xattrLibraries
    • pyobjcLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • FlexFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • macOS FUSEFrameworks
    • CBFSFrameworks
    • CocoaLumberjackFrameworks
    • SparkleFrameworks
    • OCMockitoFrameworks
    • OCHamcrestFrameworks
    • json.netFrameworks
    • XCGLoggerFrameworks
    • nlogFrameworks
    • py2exeFrameworks
    • pywin32Frameworks
    • FastlaneFrameworks
    • CocoaPodsFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MemcachedDatabases
    • MySQLDatabases
    • Neo4jDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • BigQueryAnalytics
    • Fivetran
Analytics
    • TableauAnalytics
    • DataStudio
Analytics
    • Pendo
Analytics
    • DataFlowAnalytics
    • GrafanaAnalytics
    • KibanaAnalytics
    • Big TableAnalytics
    • 6senseAnalytics
    • VWOAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • FigmaDesign
    • InDesignDesign
    • After EffectsDesign
    • PowerPointDesign
    • Google WorkspaceDesign
    • WebflowDesign
    • Premiere ProDesign
    • Adobe Creative Suite (Cloud)Design
    • XMindDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • SmartsheetManagement
    • TrelloManagement
    • AirtableManagement
    • ProductboardManagement
    • ZendeskManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • TotangoCRM
    • MailChimpEmail
    • SendGridEmail
    • OutreachEmail
    • MarketoEmail
    • MarketoLead Gen
    • G2 CrowdLead Gen
    • Zoom InfoLead Gen
    • AdRollLead Gen
    • DriftLead Gen
    • SurveyMonkeyLead Gen

An Insider's view of Egnyte

What projects are you most excited about?

I am excited to work closely with our secure and governance team to support prospects through their evaluation of Egnyte. I am looking forward to conducting data governance assessments to create a plan and action items to successfully manage data risks.

Court

McCombs

What makes someone successful on your team?

I believe it’s having the ability to take responsibility for your own work, executing on key projects that are meaningful to me and customers, and especially the freedom in picking my own tasks and defining my responsibilities to make the overall team successful. I have a lot of variety in the kind of tasks I’m doing and it keeps me motivated.

Łukasz

Rek

How do your team's ideas influence the company's direction?

It is exciting to see our team's ideas turn into initiatives that build on our customer foundation including product videos that we post on social media, customer events, and training. Our team is often the first to hear from customers what is working well and where the gaps are. Every team member is encouraged to bring their ideas forward.

Julie Giannini

Chief Customer Officer

How do you empower your team to be more creative?

It starts with a good hire. I feel like everyone I work with comes in with an open mind and are ready to cooperate to build something worthwhile. I get the most excited when something I create inspires my colleagues into seeing the potential of making something new and different.

Christina Dao

Senior Graphic Designer

What are Egnyte Perks + Benefits

Egnyte Benefits Overview

Egnyte offers our employees a comprehensive benefits package. Egnyters can expect to receive the following below up joining the team:

● Competitive Salaries

● Stock Options

● Comprehensive benefits for you and your family (low premiums and deductibles!)

● Flexible hours and responsible time off

● Gym, cell phone, and commute reimbursement

● Healthy lunches, breakfast, and bottomless snacks and beverages

● 401(k) Retirement Plan (Traditional and Roth)

● Employee Assistance Program

● Perks including discounted pet insurance, theme park tickets, travel, and more!

● Board games – you name it, we got it. Take a break and get to know other Egnyters!

● SoFi, an American online personal finance company that provides student loan refinancing, personal loans, and investing

● FREE Egnyte lifetime membership

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Egnyte Inc.'s management team is as diverse as our staff, and our VP of Human Resources & Talent is focused on continuous improvement of our DEI initiatives.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Egnyte employees can contribute up to $1,200 annually to their FSA with a corporate match.
Disability Insurance
Short Term disability insurance covers 60% of weekly salary up to $2,500 per week. Long Term disability insurance covers 66.67% of monthly salary up to $11,000 per month.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Egnyte Inc. hosts company outings Semi-annually along with additional team-building outings.
Game Room
Stocked Kitchen
Some Meals Provided
We provide Egnyte employees with two free breakfasts and lunches per week.
Happy Hours
Happy hours are hosted Once per month along with other events coordinate at the team's discretion.
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

It's more than free bagels on Friday!

Sure, we have ping-pong and bagels and catered lunches, but we also have passion, drive, and dedication. From engineering to sales to marketing to human resources and everyone in between, we are all driving towards making content management more secure and more efficient. Want to change the world and have some fun while doing it?

More Jobs at Egnyte35 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Product
Sales
Design + UX
new
Remote
Data + Analytics
new
Peninsula
Developer
new
Peninsula
Data + Analytics
new
Peninsula
Operations
new
Remote
Developer
new
Peninsula
Operations
new
Remote
Developer
new
Remote
Data + Analytics
new
Peninsula
Data + Analytics
new
Peninsula
Sales
new
Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Egnyte's full profileSee more Egnyte jobs