Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
 
We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
 
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

What you get to do in this role:

· Team leadership: proven ability to hire, develop, grow and retain top class digital marketing talents. Ability to lead through influence and authority. 

· Demonstrated ability to deliver tangible business results from digital acquisition campaigns and investments. Ability to present and articulate the value/business impact of digital marketing to senior level business stakeholders. 

· Comfortable in managing large scale budgets and digital campaigns in a matrix environment ensuring global consistency through relevant regional/local execution. 

· Responsible for building the operational foundation and goals for ServiceNow’s digital acquisition teams: Account management/ Strategy, Ad Ops and Email.

· Lead a team of digital acquisition marketers to acquire high quality traffic across multiple Digital channels including Social, Programmatic, Video and Email. 

· Manage effective adoption of the Ad tech stack: Adserver, DSPs and analytics tools. 

· Own full digital and acquisition strategy from media planning, to ad execution and measurability across the marketing ops stack. Inform content, creative and website experience while assuring brand compliance and maximum pipeline generation. 

· Partner with PMM, Global integrated campaigns, Product, UX/UI, Martech and Marketing Ops to assure best in class digital acquisition and digital experience. 

· Use highly data driven approach to effectively and efficiently optimize digital acquisition towards high growth pipeline and ROI 

· Develop models to inform spend levels, media mix and test innovations to continuously improve ability to nurture customers down the marketing funnel 

· Create executive dashboards that inform all teams of campaign performance, trends, and actionable insights 

· Forge and expand relationships with all external industry partners, agencies and vendors.

Qualifications

To be successful in this role you have:

· 15+ years of integrated digital marketing experience, at least 7 years in Sr leadership role implementing digital marketing strategies 

· Recognized digital thought leader in AMS with a solid understanding of the unique digital landscape in AMS 

· Ability to scale companies and teams with strategic, growth mindset approach 

· Ability to navigate and create processes to achieve objectives with all functional teams 

· Vast understanding of the buyer's journey and audience personas 

· Analytics expertise and advanced knowledge of marketing operations

· Familiar with latest digital technology and platforms including email/ad serving technology, media planning, inventory and data platforms 

· Efficient in Search Marketing including SEO and SEM as well as Email and Display: Video, Social and ABM 

· Knowledge of best practices and industry trends in digital marketing. Ability to incorporate it into strategies that continuously advance ServiceNow’s digital Marketing presence. 

· Knowledge of compliance and privacy laws regarding advertisement and data 

· Advanced communication, critical thinking, negotiation and presentation skill – ability to make complex concepts understandable to broader teams 

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.