Director of Demand Generation at KeepTruckin

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Who We Are:

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads. 

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.

About the Role:

We’re looking for an extraordinary Director of Demand Gen. We’re growing quickly and this is a critical role across our Marketing and Sales efforts. This person will help create industry-specific messaging platforms and research, write, and execute Demand Gen campaigns that go along with the messaging platforms. This is a great opportunity to be part of an amazing, growing team, and have a direct impact on bottom-line revenue.

What You'll Do:
  • Build a B2B demand gen machine that integrates content marketing across all channels to drive lead generation and sales opportunity conversion
  • Design & optimize email marketing experiments to increase open rate, CTR, and response rate, and make campaign recommendations based on A/B testing and customer insights research.
  • Create audience segmentation & ABM strategy to deliver targeted and relevant messaging to improve engagement and conversion
  • Amplify the customer voice through strategic storytelling - video, case studies, quotes, webinars, social media, campaigns, research, event speakers, media, reviews, etc.
  • Capture the value and ROI of KeepTruckin’s customers to be used throughout Marketing activities and the company.
  • Create a strong foundation for Customer Marketing, including the development and ownership of a single source of truth for capturing, consolidating, updating, disseminating, and managing customer rights, assets, and activities.
  • Develop customer ABM strategies through champion enablement, strong customer relationships, campaigns, and customer events, working in close collaboration with Sales.
  • Oversee a strong customer reference pipeline by liaising with internal departments.
  • Maintain a deep knowledge of our customer’s use cases and their business impact, serving as a resource for peers across the organization.
  • Measure and report performance metrics regularly for corresponding programs, and adjust strategies and programs as required.
  • Secure customer speakers and develop engaging presentations for marquee events.
  • Contribute to the overall marketing campaign strategy and content with strong customer proof points across industries and geographies.
  • Manage peer review sites like G2, TrustRadius, and others, ensuring that we maintain and improve our leadership ranking.
What We're Looking For:
  • 10+ years of experience in a Demand Gen & Customer Marketing role or relevant role
  • Experience working on campaigns for MM and ENT 
  • Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline
  • Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategy 
  • Craft a steady stream of customer stories that support our persona-based GTM efforts, partnering with Solutions and Product Marketing teams to ensure each story includes return on investment and business value
  • Solid understanding of Account-Based Marketing processes and experience with tools needed to carry out ABM campaigns effectively (eg. Rollworks, Demandbase, Terminus). 
  • You have previous experience working with sales and/or partnering across multiple cross-functional teams
  • You have excellent project, analytical, and budget management skills

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.

Please review our Candidate Privacy Notice here.


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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • AWSLanguages
    • PostgresLanguages
    • LinuxLanguages
    • AnsibleLanguages
    • SpringLanguages
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

An Insider's view of KeepTruckin

How has your career grown since starting at the company?

I started on our Customer Success team 3 years ago. When I saw we were hiring internally for the Product team, I knew this was an opportunity I couldn’t pass up. Since I joined the Product team, I’ve been paired with a mentor, attended the Women in Product Conference & have been given so many opportunities to continue learning about Product Mgmt.


Product Manager

What are KeepTruckin Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
KeepTruckin proudly sponsors Employee Resource Groups. These groups amplify the voices and stories of our employees and create spaces for them to connect, collaborate, and develop their careers.
Team owned deliverables
Team based strategic planning
Open office floor plan
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
KeepTruckin employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
We offer comprehensive mental health benefits through Modern Health.
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
KeepTruckin has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the on-tap beer and kombucha you can handle.
Happy Hours
Happy hours are hosted once per month. See our instagram @keeptruckinhq for details!
Recreational Clubs
KeepTruckin has office sports leagues year-round. We currently hold the title for back to back Basketball Champs in the San Francisco Equinox League!
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
KeepTruckin. offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
KeepTruckin hosts lunch and learn meetings for our interns bi-weekly and all are invited to attend!
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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