Director of Demand Generation

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Who We Are:

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads. 

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.

About the Role:

We’re looking for an extraordinary Director of Demand Gen. We’re growing quickly and this is a critical role across our Marketing and Sales efforts. This person will help create industry-specific messaging platforms and research, write, and execute Demand Gen campaigns that go along with the messaging platforms. This is a great opportunity to be part of an amazing, growing team, and have a direct impact on bottom-line revenue.

What You'll Do:

  • Build a B2B demand gen machine that integrates content marketing across all channels to drive lead generation and sales opportunity conversion
  • Design & optimize email marketing experiments to increase open rate, CTR, and response rate, and make campaign recommendations based on A/B testing and customer insights research.
  • Create audience segmentation & ABM strategy to deliver targeted and relevant messaging to improve engagement and conversion
  • Amplify the customer voice through strategic storytelling - video, case studies, quotes, webinars, social media, campaigns, research, event speakers, media, reviews, etc.
  • Capture the value and ROI of KeepTruckin’s customers to be used throughout Marketing activities and the company.
  • Create a strong foundation for Customer Marketing, including the development and ownership of a single source of truth for capturing, consolidating, updating, disseminating, and managing customer rights, assets, and activities.
  • Develop customer ABM strategies through champion enablement, strong customer relationships, campaigns, and customer events, working in close collaboration with Sales.
  • Oversee a strong customer reference pipeline by liaising with internal departments.
  • Maintain a deep knowledge of our customer’s use cases and their business impact, serving as a resource for peers across the organization.
  • Measure and report performance metrics regularly for corresponding programs, and adjust strategies and programs as required.
  • Secure customer speakers and develop engaging presentations for marquee events.
  • Contribute to the overall marketing campaign strategy and content with strong customer proof points across industries and geographies.
  • Manage peer review sites like G2, TrustRadius, and others, ensuring that we maintain and improve our leadership ranking.

What We're Looking For:

  • 10+ years of experience in a Demand Gen & Customer Marketing role or relevant role
  • Experience working on campaigns for MM and ENT 
  • Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline
  • Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategy 
  • Craft a steady stream of customer stories that support our persona-based GTM efforts, partnering with Solutions and Product Marketing teams to ensure each story includes return on investment and business value
  • Solid understanding of Account-Based Marketing processes and experience with tools needed to carry out ABM campaigns effectively (eg. Rollworks, Demandbase, Terminus). 
  • You have previous experience working with sales and/or partnering across multiple cross-functional teams
  • You have excellent project, analytical, and budget management skills

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.

Please review our Candidate Privacy Notice here.

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Candidate Location Eligibility:
Albuquerque, NM
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Technology we use

  • Engineering
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An Insider's view of Motive

What are some social events your company does?

We recently celebrated International Women's Day in the office, where we enjoyed food and drinks, and learned more about why we celebrate this holiday with Motive employees. We also celebrated Hispanic Heritage Month by hosting an event with Latinas in Tech in the office. It's so much fun to get together, meet new people, and share our stories.

Valerie

Software Engineer, Backend

How has your career grown since starting at the company?

I started on our Customer Success team 3 years ago. When I saw we were hiring internally for the Product team, I knew this was an opportunity I couldn’t pass up. Since I joined the Product team, I’ve been paired with a mentor, attended the Women in Product Conference & have been given so many opportunities to continue learning about Product Mgmt.

Breanna

Product Manager

How does the company support your career growth?

We are growing quickly and doing so with our sales reps in mind. We ensure that our growth doesn't come at their expense. To help our sales team grow, we build thoughtful achievable quotas for them that 70%+ of AEs exceed. We provide internal training to ensure they are set up for success.

Angie Bretag

Senior Regional Sales Manager

What are Motive Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Open office floor plan
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
We sponsor Women@Motive, Melanin@Motive, AAPI@Motive, Motive Proud, Allies@Motive, and regularly host Intersectionality Roundtables to discuss identity in the workplace.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Motive employees can contribute up to $2750 annually to their FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
We offer comprehensive mental health benefits through Lyra Health.
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Motive has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the on-tap beer and kombucha you can handle.
Company-sponsored happy hours
Happy hours are hosted once per month. See our instagram @LifeAtMotive for details!
Recreational clubs
Motive has office sports leagues year-round. We currently hold the title for back-to-back Basketball Champs in the San Francisco Equinox League!
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Motive offers employees professional development opportunities like the ability to attend job-related conferences and seminars.
Lunch and learns
Motive hosts lunch and learn meetings for our interns bi-weekly and all are invited to attend!
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

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