Our Values

THE GOLDEN RULE

Whether we’re dealing with colleagues or customers, we follow The Golden Rule, treating others the way we want to be treated. It’s a simple rule, but it’s also significant: we don’t prioritize money or growth over people, and we practice empathy at every opportunity.

CALM FOCUS

We work in tech and build solutions for real estate. Both are fast-paced and stressful industries. So it’s important that  we focus on the larger objective rather than rushing from one task to the next. If something is out of scope, we say “No.” If something feels rushed, we pump the brakes. This calm focus helps us create solutions our customers love.

ONE TEAM, ONE DREAM

Big problems require big solutions. We look at our customers’ experience holistically, and recognize that solving them requires collaboration across teams. This approach extends to cooperation among our three affiliate companies — Homeward, Homeward Mortgage and Homeward Title — and produces  a more integrated homebuying experience.

About the opportunity

We’re looking for an experienced, zero-to-one leader to build our Growth Marketing org. In this high impact role, you will build a scalable, full-funnel marketing system that fuels our Sales teams with qualified leads and nurtures opportunities to drive revenue. You will lead a small but mighty team with high growth potential. Once we crack the code on profitable demand-generation, the sky's the limit! This role reports directly to our Chief Growth Officer.

The perfect candidate has a strong track record of hitting targets in a fast-paced environment and building teams/tools/processes from the ground-up. They foster a positive culture where marketing teams can do great impactful work, and provide leadership vision.

This position is not eligible for visa sponsorship.

In this role, you will own / drive

• Demand generation
• Own cross-channel demand generation strategy, campaign planning, and execution
• Manage and optimize media buying efforts to deliver results
• Conversion and reactivation
• Nurture and reactivate leads throughout their lifecycle
• Demonstrably improve LTV
• Technology
• Build and manage the use of marketing automation platforms by overseeing the execution of workflows, activities and reporting from Salesforce
• Evaluate and improve the MarTech Stack
• Reporting, budgeting, and ROI
• Establish a robust reporting framework to monitor results and ensure we’re maximizing LTV/CAC
• Analyze the data to optimize our Demand Generation, funnel performance, and influence our Sales strategy
• Create and drive alignment around a marketing budget, embracing a test and learn mentality and a ROI-driven approach to allocating spend
• Leadership
• Recruit and manage a diverse, high-performing demand generation team
• Establish a results-oriented culture that fosters innovation
• Partner with key stakeholders to create alignment across Sales, Product, Marketing, and Operations

What you’ll bring

• 10+ years of marketing experience, with B2B experience supporting a Sales team preferred
• 5+ years of progressive experience in demand generation, growth / acquisition marketing 
• 5+ years leading and managing marketing teams
• Proven Demand Gen and Growth Marketing leader with a track record of hitting goals using diverse channels and tactics
• Self-starter attitude, comfort working in ambiguous environments, and independently driving towards outcomes
• Bias towards action and results-oriented mindset that prioritizes progress over perfection 
• Demonstrated success of building teams from scratch and achieving profitable results
• Strong familiarity with marketing technologies and systems including Google Analytics, Salesforce, Salesforce Marketing Cloud, Salesforce, Gong and beyond
• Track record of success partnering with stakeholders, especially including Sales and Technology
• Data-orientation to continually focus on testing and learning, and using data to maximize ROI
• Demonstrated sense of ownership, project management capabilities, and operational rigor

Pay and benefits

• Compensation range: $160,000 - $170,000
• Remote-first environment (our Headquarters are in Austin, TX, come visit!)
• Company-wide bonus 
• Exciting stock option grant for every full-time employee 
• 401(k) employer contribution match 
• Health and wellness benefits, including medical, dental, vision, and life insurance
• Twenty days of vacation, five sick days, twelve company holidays, and two floating holidays each year
• Generous paid parental leave of up to 14 weeks

Go here to learn about how Homeward takes care of our team by providing a generous package of benefits.

About Homeward

Buying a home should be an exciting milestone. But all too often, it’s stressful, especially in a competitive market or when you’re buying and selling at the same time. So we’re redesigning the home-buying experience. We’re a fast-paced real estate startup that empowers agents to help homebuyers buy with cash. We buy homes on behalf of our partners’ clients with our cash, then the client buys the home back from us. 

Founder and CEO Tim Heyl, a 10-year industry veteran and owner of one of the fastest-growing agent teams in the country, started Homeward in 2018. In fact, he bought our first customer’s home with his own life savings. Today we offer two services — Buy with cash and Buy before you sell.

We’ve raised more than $160MM in equity capital from top-tier venture investors, including Norwest, Blackstone Alternative Asset Management, Adams Street, Javelin, and LiveOak. Our leadership team includes experts from the real estate, mortgage, and technology industries.