Director, Demand Generation
We’re united by a mission: to make the world a safer place. Corvus Insurance uses novel data and artificial intelligence/machine learning to achieve better insights into commercial insurance risk. Our software empowers brokers and policyholders to better predict and prevent complex claims through data-driven tools and Smart Commercial Insurance® policies. This allows us to reduce or eliminate the impact of adverse events, creating a safer world for everyone. Drawing inspiration from the intelligent, tool-building corvid family of birds, we are a team of high-flying collaborative builders. We’re excited to meet you. Spread your wings, and soar with us.
The Director of Demand Generation is responsible for leading Corvus Insurance’s inbound lead / pipeline creation efforts across all products and channels. Reporting to the Chief Marketing Officer, she/he is the chief architect of the demand generation and integrated campaigns strategy and is accountable for driving results that align with the company’s overall revenue / gross written premium goals. The ideal candidate will be strategic, data and results-driven, collaborative, and comfortable progressively building the processes and team needed by a high-growth company.
Responsibilities
- Lead Corvus’ Demand Generation strategy, tactics, and resourcing to drive growth in our brokers and policyholders. Create, execute, measure and optimize the company’s quarterly Demand Generation plans
- Manage a team that spans all aspects of inbound lead generation and nurturing to build pipeline across all Corvus offerings, including marketing operations / automation, integrated campaigns, digital marketing, account-based marketing (ABM), events/webinars, and broker life cycle marketing / nurturing
- Own a complex annual budget that includes: developing a top-down demand generation strategy, building bottoms-up spend requirements to meet targets, optimizing spend allocation, and constructing data-driven business cases for incremental investment strategies
- Continuous evolution. Develop best-in-class demand gen / integrated campaign processes to become more predictable and efficient
- Nurture strong cross-functional relationships based on shared alignment of segment/channel goals with specific focus on Business Development, Sales, Underwriting, Technology and Finance leadership
- Grow the team, both in size as the business grows and also in individual capabilities. Lead, mentor and motivate the individuals on the Corvus Demand Gen team to proactively develop skills needed to execute in the current roles and expand their future career opportunities
Qualifications
- 8+ years of marketing experience driving revenue impact in high-growth technology companies with multiple customer segments and distribution channels
- 3+ years of people management experience
- Core expertise in:
- Building and executing integrated campaigns across multiple products and channels
- Designing lead flow and nurturing processes
- Managing marketing budgets
- The marketing tech stack (Google Analytics, HubSpot or Salesforce/Marketo)
- Exceptional writing and presentation skills
- BA required, MBA preferred
- Ability and interest in learning the insurance industry with a passion for using technology to disrupt and transform the space
Corvus provides a seriously safe nest for people who come from all paths. Our flock represents a variety of backgrounds, perspectives, and skills. Although confidence can sometimes hold us back from applying for a job, we believe there's no such thing as a 'perfect' candidate. Corvus is a place where everyone can soar. So however you identify and whatever background you bring, please apply if this is a role that would make you excited to come into work every day. And please check out what it's like to be a Corvid and our amazing benefits: https://www.corvusinsurance.com/life-at-corvus
Covid-19 Response: We look forward to inviting Corvids into our offices when it’s safe and they are comfortable. That said, Corvus has always embraced a hybrid work environment that empowers our employees to decide what is best for their own health and wellbeing. We’re committed to continuing this environment into the future.
Corvus is committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or an accommodation with our hiring process due to a disability, contact us at 857-259-3995 or [email protected].
Disclaimer: Bird puns are highly encouraged!