Director, Demand Generation
Who we are
Stavvy is transforming how business is conducted remotely by making complex legal and financial transactions easier, safer, and more accessible to all. Whether we are working to enable title companies to facilitate remote closings in a safe way, better connecting lenders with the businesses they use during the home buying process, or building the next set of tools for the platform, Stavviators (our employees) are disruptors at heart. Our team is constantly iterating, solving problems, and working together to simplify life's defining moments. If you want to help power the paperless revolution, join us at Stavvy!
Who you are
You are an experienced Demand Generation leader with 5-8 years of experience leading and managing a team. You have B2B tech experience building campaign strategy and executing on marketing mix (webinars, podcasts, events, email, etc). You have built a marketing plan and forecast marketing performance against it. You have exposure to Account Based Marketing and the tools and platforms associated with it.
What You’ll Do
As our first, Director of Demand Generation, you will report directly to our CMO and play an integral part of the Marketing team. You will own, develop, and execute against a demand generation strategy that aligns with corporate goals and go-to-market strategy to grow the pipeline. You will also lead and grow a team that executes pipeline-generating campaigns and programs across inbound and outbound channels. In addition, you will partner with Sales to align on go-to-market strategy, goals and key lead gen programs and campaigns and deliver results.
In this role, you will:
- Develop clear and measurable goals, report on progress regularly, and optimize accordingly
- Work with cross-functional marketing team to ensure alignment go-to-market strategy and execution
- Develop and execute integrated marketing campaigns
- Manage a budget, provide MQL forecasting against planned spend to executive leadership
Our office is also currently located in Newton, MA with an anticipated move date to Boston this coming December. We currently have limited capacity in-office due to the Covid-19 pandemic. We are currently accepting candidates who live near or are looking to move within the commutable vicinity of Boston, MA. This job will start remote but be expected to be in office in the future to foster collaboration with team members and fellow Stavviators.
