Director, Demand Generation (Remote)

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Sauce Labs is the leading provider of continuous test and error reporting solutions that give companies the confidence to develop, deliver and update high quality software at speed. The Sauce Labs Continuous Testing Cloud identifies quality signals in development and production, accelerating the ability to release and update web and mobile applications that look, function and perform exactly as they should on every browser, operating system and device, every single time. Sauce Labs is a privately held company funded by TPG and Riverwood Capital. For more information, please visit

  • Develop a global multi-channel demand generation strategy to drive growth.  Deeply understand the end-to-end pipeline with a focus on attracting high intent leads, prospects & accounts , accelerating pipeline and driving conversion.
  • Work cross-functionally to map the entire buyer journey from lead to opp and overlay customer persona needs, triggers and value propositions.
  • Partner with multiple stakeholders to design, launch, and evaluate demand gen campaigns, including ABM, across a portfolio of channels (digital organic/paid, email, events, webinars, etc). 
  • Make data informed decisions to continually test/optimize ROI and the right channel budget mix to achieve goals.
  • Analyze gaps/opportunities in the buyer journey (top, mid, and bottom funnel) and identify the necessary assets, content, and programs in collaboration with product marketing, content marketing, events, and sales.
  • Define and own KPIs to drive overall pipeline goals; evaluate campaign performance outcomes and measure success across all stages of the buyer journey.
  • Partner closely with Marketing Ops, Sales Ops and SDR team to optimize lead scoring, establish a frictionless lead routing process and increase conversions. 
  • Lead and build a team of campaign managers, events managers and regional marketers to execute upon campaign plans and drive global demand. 
  • 7+ years of experience in B2B SaaS marketing (preferably at companies selling to technical audiences or in the dev tools market)
  • Adept across the modern Martech and Salestech stack (SFDC, Marketo, 6Sense, etc.)
  • Proficient across digital and offline demand gen tactics, ABM, and channels
  • Highly analytical, intellectually curious, and driven to root-cause analyses
  • Enjoys translating and communicating data into actionable insights
  • Iterative and agile working style; embraces ambiguity and the opportunity to build

Sauce Labs is proud to be an Equal Opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity/expression/status, sexual orientation, age, marital status, or disability status.

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More Information on Sauce Labs
Sauce Labs operates in the Cloud industry. The company is located in San Francisco, CA. Sauce Labs was founded in 2008. It has 444 total employees. To see all 19 open jobs at Sauce Labs, click here.
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