Director, Customer Marketing at SailPoint (Remote)

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SailPoint's customer marketing team plays a critical role in educating our market on identity security done right. As part of the Corporate Marketing team, the Global Customer marketing team is laser focused on documenting and promoting our customers' experience throughout their journey with us -- infusing examples of customer success across all marketing channels.
We're looking for a passionate, energetic, collaborative leader who wakes up every day thinking about how we can develop and broaden our relationship with customers, turning them into brand champions. You're always thinking about how to engage with our customers to tell their story to prospects and peers in the industry and across a broad spectrum of marketing avenues - from case studies, to videos, to peer reviews, to webinars and campaigns and to PR and social media.
Job Description
We are looking for an experienced customer marketer who's ready to level up our existing global customer marketing program. As Director, Customer Marketing, you will lead the global Customer Marketing team, driving the strategy across our core pillars: advocacy and evangelism; lifecycle marketing; community and engagement; and executive programs. You will drive the strategy and process of engaging with customers for all aspects of marketing and sales requests, from reference calls to marketing engagements and publicity. In collaboration with the rest of your team, you will work to build a strong rapport with customers to deepen loyalty and engagement with us to turn them into identity security champions.
The right candidate will seemlessly balance strategic thinking with tactical execution - considering what the current customer journey is and where it should be headed. This role is incredibly cross-functional, requiring regular communication across marketing, product marketing, sales and sales enablement, customer success teams and in many cases - our executive team. Successful candidates will have a proven track record of evolving and scaling customer marketing and advocacy programs and developing customer champions.
Key Responsibilities
  • Lead the global customer marketing team - ensuring they are driving a constant pipeline of new customer stories, that the sales and marketing reference program (Admirals' Club) is strong and growing, and that our communications to customers is seamless and consultative in tone
  • Drive strong growth within customer advocacy efforts, working closely with your team on customer testimonials (video and written), customer quotes, customer speakers' bureau, customer review platform strategy and executive programs.
  • Work with the Customer Reference Manager to maintain and track a repository of "go to" customer references, closely tracking and reporting on referenceability within our customer base.
  • Drive the strategy for customer engagement and communication programs, such as in-person/virtual events (i.e. Navigate annual conference, Executive Advisory Board), workshops, roadshows, annual conferences, awards programs, onboarding and ongoing nurture campaigns.
  • Maximize brand presence and reputation on customer reviews and rating platforms, working closely with your team to strengthen rankings in peer review sites and improve rankings in analyst vendor reports.
  • Develop and nurture strong working relationships with executive customers, leading by example for the rest of your team in what it takes to develop long-standing, mutually-beneficial relationships with key customers
  • Work closely with demand generation to make sure our customer journeys are front and center in our campaigns; partner with them on cross-sell and upsell campaigns
  • Partner with Marketing, Sales Enablement, Customer Success, Reference and Product Management and PR teams to infuse the customer journey across our internal and external initiatives
  • Align with Customer Success leadership to execute customer-centric strategies that increase net retention, net promoter and customer lifetime value
  • Be the "voice of the customer" internally -- capturing and communicating customer insights back to a variety of internal teams (for example: marketing, product management and sales enablement teams).

Qualifications & Background:- Demonstrated ability to lead a global customer marketing program - strategy balanced with tactical execution is critical here- Strong leadership skills and executive presence is a must. Experience managing multiple stakeholders and senior executives, both internally and externally, to develop and execute marketing programs- Proven ability to develop deep relationships and influence cross-functional teams.- Strong communication, writing, and storytelling skills with the ability to distill complex information into clear, concise messaging; ability to write in a simple, direct, and friendly tone.- Strong affinity for working in deep collaboration with customers to understand their unique challenges and goals, and to partner closely to make them successful- Ability to quickly learn and navigate internal teams to find efficient and effective solutions cross functionally- Results oriented to dramatically grow business results- Strong project management and organizational skills with an ability to create, execute, and adjust plans as needed- A desire to have fun, work hard, and drive results for yourself and others- Innovative - Enjoys generating new ideas to push the bounds of marketing- 10+ years of experience in Marketing or a Communications role, with at least 5 years' experience in a customer marketing role specifically. Enterprise security and SaaS experience is a plus.
SailPoint is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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What are SailPoint Perks + Benefits

SailPoint Benefits Overview

Experience a Small-company Atmosphere with Big-company Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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