Director, CRM
We are NYC based, but remote friendly unless specified. (US & Canada based candidates only)
Hello, World! Codecademy is on a mission to build inspiring careers in technology through engaging, accessible, and interactive online coding education.
Our learners have gone on to start new jobs, launch new companies, and lead new lives thanks to their work with Codecademy, and our platform has transformed the way businesses develop and retain their teams.
Since 2011, our team has grown to over 200 employees serving 50+ million learners from 190+ countries. We’ve raised over $82M in venture capital funding from top investors including Prosus, Owl Ventures, Union Square Ventures, Y Combinator, and more--which gives us the capital to get stuff done in an impactful way.
Join us to help build a business that empowers tens of millions of people to lead better lives!
We are looking for a Director, CRM to join our growing marketing team. You will manage a team of Marketers responsible for both B2C and B2B efforts across the customer lifecycle and integrated marketing campaigns. Your team will manage the learner lifecycle using email and in-app messaging, with push notifications on the horizon. Reporting into our CMO, you will inspire a team, own business metrics and work with all parts of the business to create and promote CRM strategies that move metrics and surprise and delight our learners.
You’re rigorous about using data and insights to improve the learner experience across every stage of the lifecycle, working closely with teams across the business to make it happen. In this role, you'll exercise your full range of strategic, analytical, and creative skills to help millions of learners achieve their goals every day.
WHAT YOU'LL DO
- Manage daily operations of a team of marketers to meet goals
- Make important strategy and planning decisions including managing CRM budget
- Partner with other leaders to identify important strategic programs that create operational scale and efficiency
- Develop the learner CRM strategy and oversee the team creating email, in-app messaging and push notifications
- Oversee the strategy of personalized CRM campaigns across the customer lifecycle including automations and ad hoc communications
- Use data to improve marketing programs and achieve overall company goals
- Ensure the health of the channels through regular reviews of metrics and channel health checks
- Establish a working relationship with partners in our Marketing, Data Science, Business Operations, Product, Curriculum, and B2B teams
- Work with analytics to establish and track metrics, with ongoing efforts to analyze data, identify trends, and implement optimizations to improve our programs
WHAT YOU'LL NEED
- 10+ years of direct experience managing CRM campaigns and automations with a proven track record of overseeing and optimizing lifecycle emails at a consumer SaaS company with 5+ years managing teams
- Experience developing profitable CRM marketing programs and exceeding performance and revenue targets
- The ability to create data-driven strategies with large datasets
- Passion for customer experience and increasing the value of customers
- Familiarity with CRM technology including ESPs and other CRM tools
- Ability to think and perform tactically and strategically
- Ability to pivot quickly and react to real-time data
- Exceptional project management and organizational skills
- An understanding of the requirements for CAN-SPAM compliance as well as the nuances of email compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
WHAT WILL MAKE YOU STAND OUT
- Experience with CDPs (e.g. Segment, mParticle) and their segmentation capabilities
- Experience at medium-to-late-stage startups
- Experience in other SaaS businesses, specifically education
- Experience with other CRM channels such as push notifications, SMS, or in-app messaging
- Global and/or localization experience
- Interest in coding or passion for empowering others through coding education is a plus
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Equal Employment Opportunity
At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of learners with our product and in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- and works to create an inclusive workplace where people of all backgrounds and beliefs are empowered to better their futures.
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