At Lyft, our mission is to improve people’s lives with the world’s best transportation. We start with our own community by creating an open, inclusive, and diverse organization.

We brighten people’s day by rolling up in a Wienermobile. We get them to vaccine appointments and voting booths. We make it easy to get the heck out of Dodge by renting a car in just a few taps. If you’re looking to work on some cool stuff, you’re in the right spot. 

We’re looking for a few specifics, too. Like a people-first mentality and a high EQ, balanced with killer design chops and razor-sharp data skills. As a Creative Director focused on Lyft’s growth and product marketing, you’ll oversee creative for multiple lines of businesses spanning Rideshare; Bikes and Scooters; Lyft Business; Lyft Rentals; Express Drive; and Lyft Vehicle Services. 

You should be a seasoned creative leader in the digital space with a strong background in design and fluency in content strategy. You have a knack for explaining creative concepts to non-creative audiences, and for building memorable stories and visuals that cut through the noise. You have strong business instincts and experience using data to make the business case for creative resources. You have a history of building creative teams, infrastructure, and processes, and driving cross-functional projects. You communicate—and operate—with humor and empathy. 

Reporting to the VP of Creative, as part of the Creative Leadership team, you’ll lead internal creative teams and external agencies to develop work that drives business impact and elevates creativity as a growth lever. Effortless collaboration and experience partnering closely with growth and product marketing teams is a must. In this role, you’ll work across rider and driver acquisition and engagement. You'll have the opportunity to influence our core user experiences, and break new ground in an environment that supports learning and innovation.

Join us! We’re working and playing at an incredible moment of joy and optimism. Vaccine access is widely available. People are going out again, albeit carefully. And Lyft has a major role to play in helping people get back out there safely.

When applying, please provide a link to your portfolio.

Responsibilities:

• Bring passion for fresh creative thinking and big ideas. You must be comfortable exploring new channels for creative testing and experimentation.
• Implement a data-first approach to creative, utilizing data to inform and optimize campaigns.
• Help lead and manage in-house and external teams in creative strategy, execution, and production, in a high-volume, fast-paced environment.
• Partner with marketing teams to co-develop creative briefs, translating marketing objectives into creative direction. Work with stakeholders to break down complex narratives into simple, compelling ideas. 
• Build a climate of trust, openness and respect; forge strong relationships across the organization with growth marketing, product marketing, creative agencies, program managers, and more.
• Inspire, create, and sustain a culture of excellence and inclusivity as a beloved leader of designers, illustrators, content strategists, and animators.
• Define talent gaps, hire and manage creative team members and contractors, provide guidance and mentorship. Build a culture where creatives can flourish, and are proud of what they contribute.
• Partner with Creative Operations to build efficient assignment, project management, and review processes for the team.
• Oversee end-to-end creative production from brief through final delivery and performance evaluation.

Experience:

• 12+ years of design and creative leadership experience at a top agency and/or in-house at a consumer brand, including oversight of designers, content strategists, and copywriters.
• 5+ years of experience directing the creative development of performance marketing assets for multi-channel campaigns, including in-product, social, email, display, web, direct mail, and events.
• Strong portfolio that includes integrated marketing campaigns, including CRM.
• Track record building successful partnerships across creative, marketing, and product teams. 
• Proven history of “leveling up” creative teams by identifying opportunities to improve.
• You enjoy strategic vision and direction setting, but at heart you’re a creative problem-solver and mentor.
• A pulse on the latest digital and cultural trends, how to optimize creative for each, and how to match the right mediums, formats, and messages to each channel. 
• Keen attention to detail.

Benefits:

• Great medical, dental, and vision insurance options
• Mental health benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment  without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. 

Until further notice, Lyft employees working in the United States in any capacity (on a daily or hybrid schedule or as a visitor) are required to provide proof of full vaccination against COVID-19. Employees are considered fully vaccinated two weeks after completion of the entire recommended series of vaccination (usually one or two doses) with a vaccine authorized to prevent COVID-19 by the federal Food and Drug Administration (FDA), including by way of an emergency use authorization. Lyft will maintain records associated with your vaccination history in a way that is compliant with all relevant Federal, state and local laws. Exceptions to this requirement are employees who require religious or medical exemption as approved through Lyft's accommodations process.