Director of Consumer Marketing at emoca Health (Baltimore, MD)

| Baltimore, MD
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Director of Consumer Marketing

emocha is a 360° model of care that helps patients take their medications properly, every day. We amplify

Directly Observed Therapy through technology and integrated video coaching. We partner with health

plans, health systems, and public health departments across the country to support patients at every dose

through our Digital Medication Adherence Program. We’re a diverse team of designers, technologists,

researchers, and public health enthusiasts committed to creating a patient experience that is impactful,

engaging, and scalable. emocha has been clinically validated to help patients achieve high rates of

adherence through our novel use of video technology and human engagement.

Job Overview

This position is focused on creating awareness to inspire more patients to enroll in emocha’s program to

build healthy adherence habits. We’re looking for an experienced consumer marketer to lead

messaging and positioning of emocha’s digital program to help us meet our ambitious B2B2C growth goals. As our Consumer Marketing Director, you'll own the end-to-end positioning and messaging

strategy for consumer-facing enrollment campaigns for emocha’s Digital Medication Adherence Program

(available to patients with chronic conditions such as asthma, diabetes, and hypertension). Reporting to

emocha’s VP of Marketing and Comms, you will own all patient/member marketing efforts which directly impact two key metrics: member reach and enrollment rates. You will be responsible for overseeing the strategic development and creation of product-specific enrollment campaigns to ensure message and positioning are continually coming to life in campaigns, end to end. You'll partner closely with emocha’s Client Success, Design, Product, Analytics, and Patient Solutions teams to develop winning consumer campaigns and measure their impact.

Responsibilities
  • Own and lead strategy and execution of member marketing campaigns across email, direct mail, digital, webinars, voice call, SMS, and client-led channels to support enrollment growth.
  • Own creative briefs for campaigns, partnering with marketing operations, design and copy to produce campaigns and iterate, ensuring positioning is continually coming to life in campaigns, end to end.
  • Coordinate closely with design and content teams to ensure campaign messaging and collateral are on-brand.
  • Develop in-depth knowledge of competitor landscape to influence consumer marketing strategy.
  • Assess the effectiveness of specific campaigns on an ongoing basis (in partnership with the data team) to deliver regular reporting of campaign performance and metrics, highlighting key successes and areas of opportunity for improvement.
  • Develop client-facing pitch decks to outline member onboarding efforts.
Requirements
  • 10+ years of experience in D2C or B2B2C healthcare marketing (product marketing ideal)
  • Strong cross-functional team player – you have on-the-job experience managing and communicating complex projects with many stakeholders
  • Strong project management and organization skills
  • Proactive “doer” who knows how to get things done
  • Lead with curiosity and an experimental mindset
  • Have the ability to zoom in and out from details to strategy
  • Someone who is deeply curious and adaptable with high mental clock speed. Must thrive in a fast-paced environment.
  • Deep analytical skills
  • Strong understanding of consumer insights
  • Experience in Healthcare, Digital Marketing, and startup or high-growth environments
You’ll love this role if you are:
  • Strong in problem-solving, communications, collaboration, research, and analytics
  • Results-oriented and thoughtful in your project management style
  • Able to work autonomously from idea generation through project execution
  • Highly organized, efficient, able to prioritize, and manage a wide range of responsibilities
  • Someone who can address an immediate need, but also considers the broader implications and/or opportunities associated with it
  • Able to consistently deliver high-quality work on time and in a manner that makes everyone want to work with you
Working at emocha

We’re a diverse team of designers, technologists, researchers, and public health enthusiasts committed

to helping people with chronic and infectious disease get better faster. As we strive to improve the health

of patients and providers across the world these values empower us:

 

  • Entrepreneurship, Optimism, & Forward Momentum: We operate with a sense of competitive urgency and determination because the problem we’re solving is unacceptable.
  • Impact, Empathy, & Dedication to End Users: Many of the patients we serve face significant health challenges and inequities. We’re determined to change this injustice. We accomplish incredible amounts of work because we know that better outcomes are possible.
  • Radical Candor, Resilience, & Connectivity: We’re direct with each other because we respect each other, and we speak up - even when it’s uncomfortable. As a startup, we operate with fewer resources, which forces creativity and innovation.
  • Perpetual Growth & Genius Everywhere: emocha is a place where the best ideas win. We look for the genius in everyone, valuing intelligence and passion over pedigree. We’re a fast-growing company with big dreams and we can’t wait for you to grow with us.
Benefits

The biggest perk is that you will be working on a game-changing solution in healthcare with people who

are talented, motivated, and passionate. emocha has impacted thousands of lives to date, but you will be

integral in scaling that impact.

  • Competitive salary
  • 12 days vacation, paid sick leave, plus holidays
  • Remote work with a budget for occasional travel for in-person team connectivity
  • Health, dental, vision, short and long term disability
  • 401K retirement savings plan
More Information on emoca Health
emoca Health operates in the Healthtech industry. The company is located in Baltimore, MD. emoca Health was founded in 2008. It has 54 total employees. To see all 6 open jobs at emoca Health, click here.
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