About Mynd

Mynd is a tech-enabled real estate company serving an $85B+ property management and real estate investment market. In the past few years, financial services disruptors like E-Trade, Schwab, and Robinhood have unlocked access to the stock market, minting a new generation of self-service investors. Yet we at Mynd believe that real estate remains the most powerful tool for building generational wealth. 

We’re on a mission to create happy homes and healthy investments by offering best-in-class property management services and making SFRs as accessible and effortless as other types of investments. Investing in real estate can be intimidating, especially for first-time buyers. Plus, many potential investors don’t want to invest in real estate in their geographic area or have been priced out of competitive big city housing markets. Through localized operations in 25 markets across the US, and real-time insights via our platform, we remove the time, communication, and geographic barriers traditionally associated with real estate. Investors can now find, purchase, rent, manage, and sell single-family rental properties 100% remotely.

Mynd was named the #1 fastest-growing private company in the Bay Area by the San Francisco Business Times in 2020. We’ve attracted talent from Starwood Waypoint Homes, McKinsey, Shift, Better, BCG, One Medical, Zillow, Upwork, and Facebook. We’re backed by top VCs, including Lightspeed, Canaan, and Jackson Square, and just announced a $5 billion deal with Invesco Real Estate that will make us the largest buyer of single-family rental homes in the country. Most importantly, we’re a kind and fun team of innovators who truly enjoy ushering in a new generation of real estate investors.

About the Role

The Director of Communications will bring Mynd’s mission, values, employees, products, differentiators, and customers to life through compelling storytelling. They’ll be responsible for building brand, category, and problem awareness by continuously upleveling Mynd’s thought leadership strategy and content, media relationships, press hits, and industry recognition (real estate and fintech). They’ll also oversee our in-house editorial team and our external PR agency. They will act as a steward of the brand internally and externally, ensuring that all earned, owned, and paid channels are manifesting the same comms strategy throughout all departments.

Reporting to the VP of Marketing and sitting within the Revenue organization, this role will work closely with the product marketing, brand, creative, and strategy teams to identify cultural, digital consumer, tech, and real estate industry trends that present brand-building opportunities for Mynd. They’ll measure and report on the ability of our media activity and content to drive awareness, resonance, sales, and customer retention. 

They’ll also develop a framework for choosing influencer partners, evaluating co-branded content partnership opportunities, and ensuring that content creators are portraying the Mynd brand positively and accurately.

Finally, they’ll advise the C-Suite on Mynd’s Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) initiatives, crafting thoughtful communications that reflect our company values and brand voice for both internal and external audiences. 

Responsibilities

Strategy

• Own quarterly comms strategy planning and prioritization. 
• Work with the VP Marketing and our COO to document our ESG policies and the impact they have on “creating happy homes and sustainable investments.” Brainstorm and prep pitch angles to get us noticed by the media. 
• Conduct market and messaging research on the narratives and positioning of competitors. 
• Own the reporting, definition, and measurement of comms attribution methods and performance to connect comms initiatives to revenue objectives.

Thought leadership, Editorial & PR

• Drive PR strategy and oversight of external comms agency.
• Draft messaging and press releases for major company announcements/milestones, including new funding rounds.
• Together with the in-house Economist, conduct annual and ad hoc thought leadership research on media-worthy insights. 
• Prep company spokespeople for media interviews in all mediums.
• Work with the in-house editorial team, creative studio, brand team, and specialized agency partners to build A+ educational and thought leadership content for public consumption.
• Oversee the creation of a company-wide customer reference program. 
• Build a launch campaign to maximize buzz around our upcoming rebrand.

Events, Speaker Pitching, & Awards

• Partner with the demand gen team on organizing captivating sales and customer events.
• Ensure that Mynd gets speaking slots at all major conferences.
• Oversee the awards program, including advising on which awards are worth our time and reviewing applications.
  

Internal & Corporate Comms

• Support the C suite with internal/employer comms, all-hands meetings, and board slides.
• Partner with the Talent & Culture team on our employer brand strategy and materials.
• Draft or edit company announcements and policies as needed by CPO. 

Qualifications:

• Bachelor’s degree in communications, marketing, English, or writing, or equivalent experience
• 10+ years of communications experience, ideally both in-house at a high-growth startup 
• 3+ years leading the Comms or PR strategy and working directly with the CEO of venture-backed late-stage startup
• Has built a high-performing influencer program from the ground up
• Excellent storytelling, writing, editing, grammar, and verbal presentation skills
• Strong relationships with top tier journalists in the tech, real estate, finance, and/or home renovation industries
• Self-starter with an ability to build strong cross-functional relationships and lead through influence 

Being authorized to work in the U.S. is a precondition of employment and we are unable to sponsor H1-B Visas at this time.

Any offer of employment is conditioned upon the successful completion of a background investigation.

Covid-19:

Mynd is closely following the 2019 Novel Coronavirus Disease (COVID-19) and implementing processes that promote the safety of our employees, candidates, owners, residents and communities.  The health and safety of our employees and contractors around the world continues to be our top priority as we face the challenges associated with COVID-19.  Leaders across Mynd meet regularly to consider the evolving situation and are doing all we can to keep our teams healthy.

At Mynd, we encourage all of our team members to: 

• Be Myndful
• Always Be Entrepreneurial 
• Earn Trust
• Play Team First
• Be an ‘A’ Player
• Think Like An Investor 

As part of our dedication to diversity, Mynd is an Equal Opportunity Employer. Individuals seeking employment at Mynd are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

#LI-REMOTE

#LI-JM1