Director, Brand Marketing

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At Edmunds we’re driven to make car buying easier. Ever since we began publishing printed car guides in the 60’s, the company has been in the business of trust, innovating ways to empower and support car shoppers. When Edmunds launched the car industry’s first Internet site in 1994, we established a leadership position online and have never looked back. Now, as one of the most trusted review sites on the Internet, millions of visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next car. For consumers, we bring peace of mind. For dealers, we make tools to help them solve their problems and sell more cars. How do we do it, you ask? The key ingredients are our enthusiastic employees, progressive company culture and cutting-edge technology. Want to join the team? Read on to find out how!


What You’re Applying For:

Are you passionate about brand building and experienced at driving robust performance outcomes across different channels. Edmunds is looking for a Director to lead and execute brand building and consumer-facing strategies that drive business goals around brand awareness and consumer audience growth. In this role, you will lead a dedicated team responsible for brand marketing strategy, channel management and campaign optimization. This is a highly cross-functional role that collaborates with a variety of marketing support teams as well as across the organization with product, SEO, content and business unit teams. 


What You’ll Do:

  • Work in partnership with the VP of Marketing to establish a strategic framework for the execution of Edmunds’ brand awareness and consumer audience growth objectives 
  • Spearhead brand marketing plans with clear objectives/tactics and KPIs, and execute on those plans while being nimble, flexible and tracking against real-time results 
  • Collaborate with cross-functional partners (creative, research, analytics, PR and product team) on campaign deliverables and tracking outcomes 
  • Lead the day-to-day management of brand campaigns in partnership with support agencies and internal team, ensuring a link between the brand strategy, media planning, budgeting and tracking campaign outcomes 
  • Proactively stay on top of industry trends, events, new technology, and identify new opportunities for testing and growth 


What You Need:

  • 8 or more years in consumer marketing with consumer-facing brand experience, including direct experience of the development and execution of a strategy that bolstered growth in brand awareness, market share and onsite visitation 
  • A deep understanding of, and extensive experience in, brand communications and hands-on experience across multiple channels (including both digital and offline advertising) 
  • Media buying and campaign optimization experience; agency experience is a plus 
  • Experience with a digital service oriented product 
  • An analytical and data-oriented mindset with in-depth experience in campaign measurement and performance 
  • Experience stewarding impactful brand campaigns in partnership with agencies, internal creatives and cross-functional teammates from development to execution and measurement 
  • Natural ability to communicate a POV regarding big picture narratives as well as campaign level details to inspire clarity and confidence within a cross functional team 
  • Exceptional verbal and written communication skills
  • Successful track record in managing direct reports and fostering an inclusive team environment

 Who You Are:

  • A comfortable player in both the brand and performance space. You understand that the best indicator of growing awareness is growing on-site audiences effectively 
  • You are a team player and problem solver with a can-do attitude, willing to tackle new challenges and operate in a fast-paced, team-oriented setting 
  • You can analyze and draw conclusions from quantitative and qualitative data, summarize, communicate, and present actionable insights to leadership 
  • You are a natural leader, strategic thinker, project manager; willing to be involved in any minor detail, but able to delegate in order to professionally develop those that work on your team 


Edmunds Perks:

  • Flexible time off

  • 13 Paid Holidays

  • Comprehensive Health Benefits (medical, dental, vision, life and disability)

  • Flexible Spending Accounts (Employees) and Health Savings Accounts (Employee and Employer Contributions)

  • 401K Plan with Company Matching at 50%, up to 6% of employee eligible contribution and vesting after 1 year

  • Up to 4 months Paid Parental Leave

  • HeartCash matches employee donations to the causes that are important to them 

  • 2 Days of Paid Time Off for time to dedicate to social impact causes

  • FitCash covers a portion of gym or fitness activity fees 

  • Well being sessions and events such as yoga, meditation and walking challenges 

  • On-going career development sessions and an annual learning event

  • Pet insurance

  • Sabbatical leave

  • Education Reimbursement

  • Plus a coffee bar, frozen yogurt and more!

Working @ Edmunds.com:

Employees think it’s a pretty great place to work and some pretty impressive publications think it is too: we have been recognized as one of the best places to work by the Fortune Magazine and Great Places to Work, LA Business Journal (for the last 6 years!), Computerworld, Built in LA and Inc. Magazine. We've also been identified as one of the best workplaces specifically in Technology and also for Diversity and Asian Americans. If you’re interested in learning more and joining our mission, we’d love to hear from you!


Edmunds will consider for employment qualified candidates with criminal histories in a manner consistent with the requirements of all applicable laws.

#LI-POST

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
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San Antonio, TX
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San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • SparkFrameworks
    • HBaseDatabases
    • MongoDBDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

An Insider's view of Edmunds

What’s the vibe like in the office?

This is not your average corporate office. Everyone is friendly and welcoming. While we're here to get work done, not everything is all business. People here understand the importance of human relationships. Not only are we co-workers, but many of us are also friends, close ones even. To top it off, our office is fun and encouraging to take breaks!

Denise

Director, Software Engineering

What does your typical day look like?

Each day I start by building the Edmunds story from the ground up. Using our own unique reporting tools and in collaboration with our product, analytics and marketing team, I can speak to the value of Edmunds. Once this information is complied, I head out to meet with our dealer partners to go over program results, listen, assess their needs.

Chantal

Account Executive, Major Accounts

What makes someone successful on your team?

I have grown more here than any other company. I am fortunate to have had the opportunity to move between several teams. Each time, it challenged me to pick up new skills. Edmunds has a culture of continuous learning. In my time here, I have participated in study groups to learn: programming language theory, machine learning, and iOS development.

Carlos

Director, Digital Futures Engineering

How do you empower your team to be more creative?

Great ideas are the heartbeat of the Edmunds editorial team and they can come from anywhere. Everyone is encouraged to contribute and we have regular feature meetings where concepts are presented, discussed and evolved. As Editor-in-Chief, I love to be challenged by an idea and it’s hugely rewarding to see them come to fruition.

Alistair Weaver

V.P., Editorial and Editor in Chief

How has your career grown since starting at the company?

I joined Edmunds as an IT manager. Now, I manage a team of 100 employees supporting our B2B dealer business. In 18 years, I have grown beyond my own expectations. From the moment I joined the company, each of my professional needs were met. Continued learning, peer support, skills development and opportunities for advancement greet me every day.

Katti

V.P., Dealer Operations

What are Edmunds Perks + Benefits

Edmunds Benefits Overview

We could tell you all our benefits. But then we'd have to hire you.

Our Santa Monica "EdQuarters" is located just two miles from the beach and less than 12 miles from LAX. The office's custom automotive themed designs and enviable amenities create a work environment unlike anything else in the L.A. Area.

We focus on results, not hours. We offer flexible time off as well as 13 paid holidays. Our team enjoys free gourmet coffee and snacks, fresh fruit and many other amenities.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Edmunds offers flexibility to work fully remote, from our Edquarters, or a combination of both
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
We launched ERGs at Edmunds, which allows employees with a particular commonality or interest to share a space, support each other and spread awareness.
Hiring practices that promote diversity
We conduct interview training for all our hiring teams, which highlights the importance of diversity and brings attention to unconscious bias during the recruiting process.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Our Social Impact Paid Time Off Policy encourages employees to dedicate time to contribute to positive social change.
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Free snacks and drinks
Our team and visitors enjoy free gourmet coffee and snacks, daily deliveries of fresh fruit, a frozen yogurt machine with toppings bar, in addition to other complimentary food and beverage options.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program

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