Director Brand and Creative Strategy at Cox Enterprises (Atlanta, GA)

| Atlanta, GA
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"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." That's just one of roughly a gazillion quotes from Maya Angelou that we might all do well to embody in our personal and professional lives. And in this role, it's literally what the gig is all about. If you're a visionary marketing leader who has what it takes to help us create emotional connections and remarkable impact as we accelerate the work of bringing our brands and purpose to life - por favor, keep reading.
We're looking for a creative and strategic marketing leader who has a deep understanding of brand strategy, the principles of design, and how copy and imagery work together across a wide array of mediums to craft narratives, create emotional connections and build breakthrough campaigns that compel people to action. Someone with a proven track record of crafting groundbreaking strategies with the power to unify a company, influence markets, and drive our collective success.
If this sounds like the kind of journey you've been on (and one that you want to continue exploring in new and imaginative ways at Cox), we've got more to share about this opportunity.
What You'll Do
While this position requires keeping a lot of metaphoric plates in the air, we're looking for someone who can stay calm, cool, and collected while leading a tight-knit, cross-functional team. Specifically, you'll
  • Utilize a wide variety of methods to collect and analyze insights that inform our brand strategy development efforts (surveys, interviews, observation, data analysis, focus groups, secondary research).
  • Serve as a player-coach, both overseeing and directly contributing to brand strategy development for new business focus areas at Cox like cleantech and healthcare, as well as broader brand initiatives at the enterprise level.
  • Cultivate a brand strategy center of excellence at Cox, establishing a world-class practice to analyze the markets in which we operate and to define the purpose, vision, values, personality, and points of differentiation across our family of brands.
  • Shepherd a wide array of creative projects to fruition in partnership with the broader team, from brief to creative exploration to final execution - infusing originality, boldness, and imagination into everything we develop.
  • Build and maintain a best-in-class methodology for measuring brand health across our portfolio of businesses and efforts, tracking the ROI of marketing initiatives, evaluating the ever-changing technology available to inform our analysis, and contexualizing brand health strengths and weaknesses to adjust brand strategy.
  • Pitch brand positioning and creative concepts during meetings with key stakeholders across the organization.
  • Raise innovation, inclusion & diversity, and environmental sustainability as core tenets of the Cox brand with industry influencers, investors, civic & business leaders, and emerging entrepreneurs
What's In It For You?
Really good question and we have some good answers that we hope you like.
  • We want you to feel cared for and respected, and that starts with Cox's highly competitive pay and other compensation perks (401k + company matching, comprehensive medical benefits, etc.). We also offer discounted Cox services, tuition reimbursement for academic pursuits, adoption assistance, paid time off to volunteer, childcare and eldercare resources, pet insurance, and much more.
  • Good work should be rewarded, and not just with a healthy paycheck. And while we may be innovation obsessed, we never forget that we are human-powered. So, it's our goal to make sure you feel recognized for your contributions. It's also important to work alongside colleagues who "get you." At Cox, you'll find a workplace where relationships are crafted with care and successes are celebrated with high fives. We strive to create an environment where you can do you, and everyone from leadership to new hires can support and feel supported.
  • You'll work alongside fantastic people who want to see you succeed. We know none of us is as smart as all of us, and we strive to bring out the best in everyone. Our beliefs, our ways of working and lifting each other up, our knowledge, and our commitment to people and purpose all form a cultural fabric that is remarkably flexible, but extraordinarily strong.
  • And you'll quite literally have an opportunity to make the world a better place. That may sound like hyperbole, but it's true. Across the Cox family of businesses, we've launched a movement to positively impact 34 million lives by 2034 in areas like technology access and education, social equity, and environmental sustainability through a wide range of company programs, partnerships, and employee volunteer opportunities.
Who You Are
While some believe that remarkable strategists are born, not made, we're completely open to both sides of the nature/nurture debate. If you have a mix of analytical skills, a proven track record of leading brand marketing efforts, and an understanding of creative, the art of persuasion, and human psychology, we want to talk to you.
Your natural creative talent is apparent early on to anyone you work with. You have a natural gift for creativity and understanding of what makes people tick. You will have thrived in a brand strategy leadership role at an agency or large company. You're fluent in driving the creative process, account planning, and all the complexities of putting together complex brand campaigns.
You can hail from any number of professional and academic backgrounds. There's no one-size-fits-all background for this role because we know great brand strategists can come from a variety of educational and professional training - psychology, marketing, writing, design, account planning, business, and the arts. The one non-negotiable is that you be an amazing strategic thinker with a track record of innovation and success. And while you might not necessarily be a writer by trade, you understand the power of language to influence and persuade and can craft compelling narratives with the best of 'em.

Qualifications:

  • College degree, preferably in marketing or communications
  • 10-12 years of marketing experience, with specific leadership responsibilities for: brand positioning strategy, creative development, campaign development, marketing research, data analytics, and reporting, and long-range planning.
  • Experience in a leadership role within a large organization is highly preferred.
  • Strong business judgment, influencing skills, and integrity.
  • Strong presentation skills, with the ability to distill complex creative concepts and detailed campaign plans to executive leaders and stakeholders.
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