Director, B2B Lifecycle Marketing

| New York City, NY | Hybrid
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GoodRx is America’s healthcare marketplace. Each month, millions people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.


Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.


We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.


With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!


GoodRx is seeking a Director of Lifecycle Marketing to lead CRM strategy and initiatives for Business-to-Business programs across GoodRx. Reporting to the Sr. Director, CRM & Marketing Automation, you will work with various stakeholders and cross-functional teams to develop and execute lifecycle marketing campaigns that will drive growth and retention. You will also be a key stakeholder in shaping our B2B technical roadmap for CRM.

Responsibilities

  • Lead the development of a holistic B2B CRM strategy and execution of lifecycle messaging programs in partnership with B2B leads/stakeholders across GoodRx.
  • Leverage a multi-channel approach to CRM using email, push, in-app and SMS messaging to drive key marketing results in support of business goals.
  • Manage and drive a prioritized calendar of CRM initiatives to completion with various internal partners including creative, product marketing, BI, product, engineering, and data, as well as external vendors/agencies.
  • Work with technical and data teams to establish and align on a vision and roadmap to enable B2B messaging now and into the future.
  • Develop segmentation and targeting strategies for marketing campaigns and lifecycle flows.
  • Develop and manage testing calendar and communications that will ensure high testing velocity while not diminishing the user experience.
  • Conduct data-driven campaign analytics and make recommendations on change to tactics or strategy as applicable. Lead and assist with development of dashboards and ongoing reporting.
  • Ensure that marketing campaigns are being sent error free and implement new quality assurance processes as needed. Monitor blacklists, unsubscribes, churn, deliverability and other related metrics to protect the health of the database.
  • Implement new tools and features as needed to improve effectiveness of marketing channels and development of internal documentation as needed.

Skills & Qualifications

  • 7+ years digital marketing experience with proven hands-on experience driving growth and retention via CRM, email marketing and customer segmentation. Push and In-App messaging experience are a plus.
  • 3+ years in B2B marketing is required
  • Expertise and hands on experience with Salesforce and Salesforce Marketing Cloud is required
  • Experience with other CRM and messaging automation platforms such as Braze are a plus 
  • Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams (product, BI, data, design, etc.) and an ability to coordinate timely feedback and approvals.
  • Strong analytical skills with proven ability to translate performance metrics into actionable insights.
  • Strong communication skills with an ability to communicate effectively across multiple levels of an organization
  • Experience in mobile app marketing is a plus

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • pythonLanguages
    • ReactLibraries
    • GraphQLFrameworks
    • KubernetesFrameworks
    • Next.jsFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena

Vice President, People

What projects are you most excited about?

The GoodRx Above & Beyond Pharmacy Awards. Pharmacy professionals have been the unsung heroes of the pandemic. GoodRx understands how crucial pharmacists are to medication affordability and accessibility. The awards were a cross-functional effort and I'm proud of the work that the team pulled together to amplify the work of pharmacy professionals.

Ellie

Director, HCP Marketing

What does career growth look like on your team?

The Business Intelligence team guides strategy and provides data-driven insights across the entire organization enabling career growth to move at a very fast pace. Opportunities for ownership and impact are plentiful, so those who are intellectually curious and driven have been able to advance quickly in their careers at GoodRx!

Helen

Senior Director, Analytics

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

At GoodRx, we recognize the important role benefits play in helping our employees and their families live healthy, productive lives and plan for the future. That’s why we’re proud to offer a valuable, comprehensive benefits package to advance their physical, financial, and emotional well-being. From robust medical, dental, and vision benefits and access to mental health resources to a matching 401k plan with access to financial advisors, GoodRx offers benefit options to help employees thrive at work, at home and in our community!

Culture
Volunteer in local community
Partners with nonprofits
GoodRx partners with non-profits National Association of Free and Charitable Clinics for Medication Assistant programs and local organizations to organize Community Health Pop-up events
Open door policy
Open office floor plan
Employee resource groups
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
When hired, we present our new hires with a list of our Community Resource Groups where we have Core Groups that are open to those who identify as that CRG as well as an allies' group.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute annually to their FSA and Dependent Care FSA
Disability insurance
Dental insurance
Vision insurance
Health insurance
Wellness programs
Mental health benefits
GoodRx partners with ModernHealth and provides free access to therapy, coaching, and a library of mental health resources
Financial & Retirement
401(K) matching
GoodRx 401(k) retirement plan matches up to 4%, with immediate vesting for matched contributions
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
GoodRx provides 4 months for the primary parent and 3 months for parent partners
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
GoodRx has a fully stocked kitchen including unlimited snacks, beverages and an amazing onsite Barista!
Company-sponsored happy hours
Happy Hour every Thursday in our very own Speakeasy Bar!
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
GoodRx offers a subsidized membership to ClassPass or local gyms TriFit Club in Santa Monica and Fitness SF in San Francisco
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Virtual coaching services

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

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