Octane is a Fintech company whose mission is to connect people with their passions. The transaction process for large purchases such as powersports, RVs, and boats is slow and frustrating, but Octane is changing that through automated underwriting, innovative credit products, and financing through our in-house lender Roadrunner Financial.  Octane reaches millions of enthusiasts through editorial brands like Cycle World and Cycle Volta and helps consumers buy their favorite products with instant, frictionless financing on Octane.co. Octane is revolutionizing lending in under-served verticals that account for tens of billions of dollars in annual transactions. 

Octane is gaining traction quickly with customers, as evidenced by growth in originations through our platform of more than $1B since inception. Octane works with more than 3,500 merchants in the USA and offers promotional financing with low rates for more than 40 OEM brands.  Because we’re the platform and the lender, we have both high growth and positive unit economics - rare for a fintech. We have raised more than $192M in capital from leading investors, including Valar Ventures, IA Ventures, Contour Venture Partners, Third Prime, Progressive Insurance and Citi Ventures and our lending securities are rated AA by Standard & Poor’s.

What We Need

We are seeking a Marketing Director who will lead our Acquisition Marketing efforts across the full marketing funnel. This is an incredibly exciting, high priority, new role, where you will have the opportunity to create our growth marketing agenda and drive incremental growth for the organization. The successful candidate will have a firm grasp on marketing analytics with a solid understanding of marketing fundamentals including creative and channel strategy. If you are an experienced acquisition marketer who isn't afraid to roll up your sleeves and are excited to make a massive impact in a market with infinite potential, this opportunity is for you.

What You’ll Do

• End to end ownership of acquisition marketing agenda including building the roadmap, defining tactics, overseeing in market execution, results and insights and identifying and implementing optimization strategies
• Oversee marketing analytics tied to incentive marketing campaigns including forecasts, budget management, impact on P&L, profitability drivers, customer lifetime value and campaign ROI
• Develop testing framework to continuously iterate on creative, incentives and channels to optimize response and drive incrementally
• Develop excellent working relationships with Sales team to enable effective cross functional strategy and execution
• Leverage data and marketing technology to build customer journeys to drive action
• Leverage regional, national and category insights to develop breakthrough campaigns and creative
• Partner with analytics team to build out response and propensity models to drive efficient marketing strategies
• Evangelize role of Acquisition Marketing across the organization; represent Acquisition Marketing efforts, lessons learned, impact and implications to Management team

Who You Are

• Bachelor's degree (MBA preferred) followed by 10-12 years experience in data driven Marketing
• 5-7 years experience in B2B Acquisition Marketing
• High degree of comfort navigating ambiguity and tackling white space
• Skilled at working cross functionally and influencing partners and leaders
• Ability to think big picture while flawlessly executing on details
• Experience in tech and start-ups preferred
• Experience leading teams and mentoring/coaching talent
• Proficiency in marketing analytics including experimentation, test design and structure and hypothesis validation
• Experience managing direct response strategies
• Preferred experience in Powersports or Auto industry

Benefits

• Robust Health Care Plans (Medical, Dental & Vision)
• Up to 5 weeks PTO (self-managed)
• Generous Parental Leave
• Retirement Plan (401k) with Company contribution 
• Educational Assistance/Tuition Reimbursement up to $3K/year 
• Powersports Safety Benefit: reimbursement of up to $500/year for the purchase of any powersports safety equipment
• Life Insurance (Basic, Voluntary & AD&D)
• Short Term / Long Term Disability & Life insurance
• Team Activities (remotely)
• Monthly company gift

Octane Lending is an equal opportunity employer committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment.

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