Digital Strategist - Media/AdTech at Slalom (Atlanta, GA)

| Atlanta, GA
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The Team

A global team focused on experiences, spanning areas like Experience Design and Customer Strategy (Customer Experience, Growth, and Digital). We enable the growth of Slalom's local teams while helping our clients transform their businesses. We are evangelists, innovators, strategists, and above all, we are people on a mission to love our work and our life.

The Role: Digital Strategist- Media & Agency Services

You will enjoy this role if you are passionate about helping clients plan, build and sustain engaging experiences leveraging the latest digital strategies and solutions.

As a Digital Strategist on Slalom's Media & Agency Services team, you advise and guide business stakeholders to define the future of their digital marketing capabilities - bridging the gap between the business and technology to transform the organization and build engaging and highly personalized experiences for customers.

Core Responsibilities
• Guide business stakeholders to resolve problems surrounding digital and traditional media performance, in-house and hybrid agencies models, and ways of working with agency partners
• Define Advertising Technology strategies and solutions across marketing, sales, and service to prepare clients for the deprecation of 3rd-party cookies
• Analyze and understand client's Marketing and Advertising Technology maturity and needs from a people/process/system perspective
• Deliver strategic insights based on best-practices and quantitative analysis, including media efficiency analysis, ROAS assessments and audience segmentation analysis
• Help clients plan and implement strategic roadmaps that grow digital maturity and align to organizational objectives
• Help build next-generation marketing teams and capabilities at Fortune 500 brands that seek to modernize their marketing operations, talent mix, and technology stacks
• Support thought leadership of industry evolution, emphasizing data privacy's impacts on digital marketing
• Use and application of research methods such as market benchmarking, stakeholder interviews, maturity assessments and other techniques to gather customer requirements
• Decipher and transform marketing analytics and customer insights into new customer experiences, business strategies and competitive advantage

Core Skills
• Digital Media Strategy & Planning
• AdTech Strategy & Planning
• Marketing & Media Analytics
• Strategic Planning & Roadmap Development
• Audience Strategy & Segmentation
• Business Case Development

Desired Background
• Strategic and tactical working knowledge of digital media platforms, including SEM, social media, programmatic display, and online video
• Core skills in marketing analytics, AdTech/MarTech strategy & planning, competitive benchmarking, maturity model assessments, and agile marketing
• Proficiency in developing roadmaps for technological ecosystems needed to better understand customers (e.g., developing RACI for AdTech migrations)
• Experience collaborating with clients to identify barriers for execution of their vision and advise on ways to obtain alignment and action
• Ability to lead and facilitate workshops - discovery, brainstorming, review, and final read-out
• Well-versed in digital transformation and topics relating to Digital Strategy and Marketing
• Experience working with cross-functional teams, having developed ideas to bring together brand goals and tailor objectives and consumer needs
• Ability to travel as needed by client
• Authorized to work in the US without restriction

About Slalom

Slalom is a global consulting firm focused on strategy, technology, and business transformation. In 41 markets around the world, Slalom's teams have autonomy to move fast and do what's right. They are backed by regional innovation hubs, a global culture of collaboration, and partnerships with the world's top technology providers. Founded in 2001 and headquartered in Seattle, Slalom has organically grown to over 11,000 employees. Slalom has been named one of Fortune's 100 Best Companies to Work For five years running and is regularly recognized by employees as a best place to work. Learn more at slalom.com.

Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud it invest in benefits that include: meaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer additional benefits such as a yearly $350 reimbursement account for any well-being related expenses as well as discounted home, auto, and pet insurance.

Slalom is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans status, or any other characteristic protected by federal, state, or local laws.
More Information on Slalom
Slalom operates in the Consulting industry. The company is located in Atlanta, GA, Seattle, WA, Portland, OR, Palo Alto, CA, San Francisco, CA, Walnut Creek, CA, Irvine, CA, West Hollywood, CA, San Diego, CA, Scottsdale, AZ, Salt Lake City, UT, Denver, CO, Addison, TX, Grapevine, TX, Houston, TX, Miami, FL, Atlanta, GA, Minneapolis, MN, St. Louis, MO, Chicago, IL, Detroit, MI, Columbus, OH, Charlotte, NC, McLean, VA, Philadelphia, PA, Morristown, NJ, New York, NY, White Plains, NY, Hartford, CT and Boston, MA. Slalom was founded in 2001. It has 9982 total employees. To see all 780 open jobs at Slalom, click here.
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