As a Rocket Companies®' team member, you're empowered to make an impact, employ your entrepreneurial spirit, and build a career customized by you because - At Rocket, You Can.

Our company is at an exciting inflection point - we're on the path to build out and scale an entire platform across multiple businesses, thereby, creating certainty in life's complex moments for our clients. Our team members are change agents who combine strategic decision-making with strong execution in an environment of constantly changing markets and consumer demands.

We are tackling the biggest problems at scale that need solving from innovators like yourself - those seeking to challenge the status quo, dive deeply into technology, solve client issues, and leverage our tech products to deliver distinct, innovative solutions. Not only will you become part of the team reshaping the fintech industry, you will also have opportunities to contribute to our mission, which transcends far beyond the bottom line and into the communities in which we live and work.

Minimum Qualifications

• 5 years of experience in marketing or a related field
• Demonstrated expertise of marketing technologies such as social media, search engine optimization (SEO), email and design techniques
• Demonstrated expertise of project management systems and digital asset management systems
• Experience training, mentoring, and guiding teams

Preferred Qualifications

• Bachelor's degree or equivalent competency in marketing or a related field
• Project Management Professional Certification

Job Summary

As a Senior Product Marketer, you'll ensure that market and product insights align with business goals. You'll develop product positioning, create market plans, and work alongside cross-functional teams to execute marketing efforts. In this role, you'll assess the outcomes of market plans and drive performance through the leverage of the Objectives and Key Results (OKR) framework.

Responsibilities

• Develop marketing strategies with business area leaders that align and provide value to company objectives
• Leverage market research to inform of marketing strategies and develop knowledge of audience needs and wants
• Develop, maintain, and inform product positioning and detailed briefs, outlining what we are bringing to market, the targeted audience, defining tactics and communication channel measures of success
• Collaborate with stakeholders to translate business and investment decisions into actionable marketing plans; inclusive of seeking budget approval, anticipated outcome of marketing campaign and present on how it performed
• Understand client journey, including awareness of specific communications a select audience has seen prior to a given direction and what they will see afterward
• Collaborate with stakeholders to conduct trade-off analyses and inform priority of marketing efforts
• Write briefs for the performance, brand and creative marketing teams which define tactical and communication channel measures of success
• Approve creative concepts to ensure alignment with marketing strategies
• Collaborate with others to analyze marketing performance metrics, ensuring continued success to marketing goals
• Leverage expertise of the brand and performance marketing teams to identify testing opportunities, optimize marketing communications, and to incorporate findings into future communications
• Train, mentor and guide other Product Marketers

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #7 on Fortune's list of the 100 Best Companies to Work For in 2022, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.