Digital Product Marketer - Rocket Pro at Do Not Use - Quicken Loans (Detroit, MI)

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As a Rocket Companies®' team member, you're empowered to make an impact, employ your entrepreneurial spirit, and build a career customized by you because - At Rocket, You Can.

We are tackling the biggest problems at scale that need solving from innovators like yourself - those seeking to challenge the status quo, dive deeply into technology, solve client issues, and leverage our tech platform to deliver distinct, innovative solutions. Not only will you become part of the team reshaping the fintech industry, you will also have opportunities to contribute to our mission, which transcends far beyond the bottom line and into the communities in which we live and work.

The primary location of this role is in Detroit, Michigan. By applying to this position, you'll have an opportunity to share your preferred working location. Relocation assistance to Detroit, Michigan may be available.

Minimum Qualifications
  • Bachelor's degree in Marketing, Business, or related field
  • 3 years of product marketing, campaign management, and/or product management experience
  • Experience driving product value proposition and developing product positioning
  • Experience bringing new products, experiences, or audiences to market

Preferred Qualifications
  • B2B or B2B2C experience
  • Highly collaborative, outspoken, team player, strong influencer and relationship builder
  • Excellent communication, presentation, and interpersonal skills with the ability to deliver high-quality written and verbal content
  • Deep desire to understand the audience through both qualitative and quantitative means
  • Ability to make the complex simple - succinctly synthesize information, complex data and/or technical capabilities in a way that will resonate with target audiences
  • Experience with sales enablement
  • Familiarity with current and emerging product marketing strategies and tactics

Job Summary

As a Digital Product Marketer, you'll use audience, market and product insights aligned with business goals to develop product positioning, go-to-market plans, and product marketing campaigns. This is an opportunity to take products to market in bold, creative ways that drive adoption, engagement, and monetization. You'll assess outcomes of go-to-market planning using key performance indicators and drive business performance by leveraging the objectives and key results framework.

Responsibilities
  • Lead the development of product positioning for product and feature releases and differentiate releases based on a deep understanding of product, audiences, and competitive environment
  • Work with the product, sales, and research teams to become the expert on the audience journey
  • Own launch planning to ensure successful launches for products and features
  • Partner with Product to plan the launch of new and enhanced product and feature releases and manage the cross-functional implementation of the plan
  • Develop materials to inform sales and training teams' output, enabling the sales team to effectively communicate the value prop to target audiences
  • Build close alliances with product and sales teams for feedback loops to inform positioning, identify new and better approaches to the teams' work

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. And we're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.
More Information on Do Not Use - Quicken Loans
Do Not Use - Quicken Loans operates in the Financial Services industry. The company is located in Detroit, MI, Cleveland, OH, Charlotte, NC and Phoenix, AZ. Do Not Use - Quicken Loans was founded in 2022. It has 14453 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all jobs at Do Not Use - Quicken Loans, click here.
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