Responsible for strategizing, developing, implementing, and managing Digital & Channel marketing programs and campaigns across Whole Foods Market and Amazon web properties with the purpose of increasing sales and brand awareness in conjunction with the company’s core values. Analyzes website user behavior and reports on digital metrics. Explores, innovates, and develops data insights to leverage the power of digital marketing to drive new customer acquisition and engagement opportunities through SQL querying, HTML coding, and data visualization platforms. Cross-functionally works with other internal teams to support marketing campaigns utilizing digital media expertise and awareness. Ensures alignment and integration of website marketing with other marketing efforts.

Responsibilities:

• Supports Marketing seasonal and global programs to develop online campaigns and ensure implementation on national communication tools
• Conducts annual program review to recommend website strategies for the next fiscal year, including testing and enhancement plans and performs quarterly check-in on these plans.
• Utilizes website CMS to make website updates and create new landing pages for seasonal and global programs
• Develops working relationships with internal and external technical partners to:
  • Help ensure communication tools work well for WFM online customers
  • Ensure digital tech enhancements are communicated to appropriate team members.
• Builds relationships with store, region, and key marketing Team Members to leverage new initiatives and document best practices.
• Provides Digital Capabilities support within designated platforms, products, and technologies.
• Contributes to project workflow and technical requirements related to website development.
• Partners with IT and cross-functional stakeholders to ensure effective and aligned participation on product development initiatives.
• Defines and executes on test and learn protocol and parameters.
• Taps secondary research sources and performs web-based research to develop intelligence on target audiences, industry benchmarks, and the competitive landscape to derive insights that drive strategy.

Skills:

• Understands the role of email, web-based, mobile, and other social media platforms, search, and technologies as part of a digital media mix – and how owned, paid, and earned media fit together as part of the overall marketing strategy.
• Previous experience working with SQL
• Previous experience working with Tableau, Power BI, or other visualization tools
• Previous experience working within CMS/basic HTML knowledge
• Excellent communication skills, including written, verbal, and listening.
• Presents information and responds to questions with guidance, one-on-one, and with internal and external customers.
• Able to communicate technical information effectively to non-technical audiences and stakeholders.
• Supports team projects within defined area of responsibility.
• Impacts the quality of own work and that of the team.
• Works as a fully competent Team Member.
• Maintains positive working relationships with cross-functional stakeholders and with third-party vendors and service providers.
• Understands standard project management methodologies and requirements.
• Ability to plan, estimate, organize, and monitor projects.
• Ability to keep projects on track financially, creatively, and in accordance with stakeholder objectives and deadlines.
• Understands store and regional marketing goals and objectives.
• Able to identify alignment / misalignment of team project goals with larger organizational strategy, goals, and objectives.
• Understands the WFM product mix, supply base, and retail operations.

Education & Experience:

• BA/BS degree and 2-4 years’ relevant experience OR equivalent combination of education and relevant experience.