Digital Marketing Strategy Director at Rightpoint (Chicago, IL or Remote)

| Chicago, IL +7 more | Remote
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Rightpoint, a Genpact company (NYSE: G) is a global experience leader. Over 700 employees across 12 offices work with clients end-to-end, from defining and enabling vision, to ensuring ongoing market relevance. Our diverse teams lead with empathy, data and creativity—always in service of the experience. From whiteboard to roll-out, we help our clients embed experience across their operations from front to back office to accelerate digital transformation through a human-centric lens. Rightpoint has been recognized among the top customer experience consultancies in The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020.

Our Commitment to You

No matter who you are, where you come from, who you love, what you believe, or what you get excited about, we bring people together to make phenomenal work. That's what makes us Rightpoint!
We are looking for a Digital Marketing Strategy Director to join our Integrated Marketing team! The person in this role will work collaboratively with our cross-functional teams to provide strategic digital marketing leadership for our clients. They will be responsible for creating digital marketing channel strategies and have a strong background in Content Marketing, Email or CRM. 
What You’ll Be Doing and the Impact You’ll Make:

  • You are a senior marketing strategy leader with experience developing marketing solutions that drive human connections with brands
  • You have a solid understanding of the digital landscape with experience defining digital marketing channel strategies across paid, owned and earned.
  • You are passionate about understanding how marketing can fuel a best-in-class customer experience through data and technology.
  • You are a highly curious problem-solver that enjoys the opportunity to think creatively about how to reach customers through deep understanding of behaviors.
  • You are able to handle multiple projects simultaneously and thrive in a fast-paced environment.
  • You will be responsible for leading and creating digital marketing strategy deliverables for our clients, such as email program and content marketing strategies.
  • You will be a key contributor to new business opportunities that require digital marketing leadership.
  • You will collaborate closely with cross-functional teams, including Research, Analytics, Creative and Technology, to define marketing solutions.
  • You will play a key role in internal education of marketing and technology trends that are critical to understand in a market that is ever-evolving based on the needs of our clients.
  • You will be working with our research and analytics teams to generate insights used to develop customer acquisition and retention strategies for our clients.
What we’d love to see:
  • Bachelor’s degree in Marketing, Communications, Business Administration or equivalent
  • 8+ years in digital marketing or CRM space
  • Experience as a digital marketing strategist at an agency preferred
  • Expertise in digital channel strategies, email marketing, and CRM
  • Ability to be a thought leader in digital marketing strategy and CRM engagements
  • Strong business and marketing acumen
  • Excellent verbal and written communication skills
  • Experience in Adobe platforms and/or SEO is a plus
Why Rightpoint?
  • Flexible PTO – If you need a day off or an extended vacation, take the time!
  • Hybrid work environment: Casual and open office or Remote…You choose!
  • Great insurance coverage (Multiple Options) and flexible spending accounts
  • 401K with Company Matching
  • Regular Cultural & Social Events including: Community Volunteer Opportunities, Happy Hours, Team Outings, Intramural Sports, and more
  • Monthly WFH/cell phone stipend
  • Continuous Training, Certifications, and Learning Opportunities
  • Diversity, Equity, & Inclusion: We care about making Rightpoint a more diverse, equitable, and inclusive organization to bring about meaningful and measurable changes to representation, team member experience, and client engagement. Here's how:
    • Employee Resource Groups (ERG): Our ERGs are created and run by team members who share a common community, identity, or allyship. Right now, our ERGs include Parents, Pride, POC, and Womxn. These groups play a vital role in contributing to Rightpoint’s inclusive environment where all are valued and empowered to succeed.
    • Partnerships: Out-in-Tech, POINT Foundation, WomenHack, Girls Inc., and more!
    • Mentorship Program

    EEO Statement

    Rightpoint, a Genpact Company, is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

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    Candidate Location Eligibility:
    Atlanta, GA
    Boston, MA
    Chicago, IL
    Dallas-Fort Worth, TX
    Detroit, MI
    New York City, NY
    Salt Lake City, UT

    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
      • C#Languages
      • JavaLanguages
      • JavascriptLanguages
      • KotlinLanguages
      • PythonLanguages
      • RubyLanguages
      • Salesforce ApexLanguages
      • SqlLanguages
      • SwiftLanguages
      • SitecoreLanguages
      • MagentoLanguages
      • AEMLanguages
      • ReactLibraries
      • AngularFrameworks
      • Angular.JSFrameworks
      • ASP.NETFrameworks
      • HadoopFrameworks
      • Next.jsFrameworks
      • Node.jsFrameworks
      • Ruby on RailsFrameworks
      • Microsoft SQL ServerDatabases
      • MongoDBDatabases
      • MySQLDatabases
      • PostgreSQLDatabases
      • AWS (Amazon Web Services)Services
      • Microsoft AzureServices
      • AxureDesign
      • BalsamiqDesign
      • InVisionDesign
      • SketchDesign
      • ConfluenceManagement
      • Microsoft ProjectManagement
      • TrelloManagement
      • SitecoreCMS
      • EpiServerCMS
      • Microsoft DynamicsCRM
      • SalesforceCRM

    An Insider's view of Rightpoint

    What are some social events your company does?

    The best is the Leadership Breakfast where the office leaders make a full blown cooked in office breakfast for everyone…..or the Chili Cookoff….we do great food events!


    VP, Delivery Excellence

    How do you collaborate with other teams in the company?

    This is my favorite part of working at Rightpoint! We have such a wide knowledge base across teams. Our open-door culture is very helpful for collaboration. I can reach out to anyone in the company who could help with a topic. We have a culture to train each other. We have an internal collection of talks on different topics in our internal channels


    iOS Developer

    What makes someone successful on your team?

    Collaboration, positivity, and personality! Every member of teams at Rightpoint are expected to pull their weight, but we always have fun doing it and ensure that each member has equal responsibilities.


    Project Manager

    How does the company support your career growth?

    I think Rightpoint has an incredible way of giving people tools that they need while allowing people to shape projects or new initiatives the way they see them. It shows employees that we are trusted and that our managers believe we are full capable. With that sort of support, career growth comes naturally.


    Recruiting Coordinator

    What are Rightpoint Perks + Benefits

    Rightpoint Benefits Overview

    Our Team Members come first - we are currently primarily remote with some hybrid work options for those interested in returning to an office. Returning to the office will be 100% voluntary for most roles. Some of the below perks are office perks that we have in non-COVID times.

    Flexible PTO

    Casual and open office environment

    Flexible Work Schedule

    Great insurance coverage and flexible spending accounts

    401k with Company Matching

    Weekly Snack/Drink delivery

    Regular Cultural & Social Events including: Volunteering, Game Nights, Cultural and Diversity Spotlights, Happy Hours, Team Outings, Intramural Sports, etc.

    Continuous Training, Certifications, and Learning Opportunities 

    Volunteer in local community
    Partners with Nonprofits
    Friends outside of work
    Eat lunch together
    Intracompany committees
    Compassion Crew (Volunteer Group) Green Team (Eco-Friendly Group_ ERGs (PoC, Womxn, Parents)
    Daily sync
    Open door policy
    Team owned deliverables
    Team based strategic planning
    Group brainstorming sessions
    Pair programming
    Open office floor plan
    Documented equal pay policy
    Highly diverse management team
    Unconscious bias training
    Diversity manifesto
    Mean gender pay gap below 10%
    Diversity Employee Resource Groups
    PRIDE, Womxn, Parents at RP, People of Color and India Team ERG,
    Hiring Practices that Promote Diversity
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Rightpoint employees can contribute within IRS guidelines annually to their FSA.
    Disability Insurance
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Life Insurance
    Pet Insurance
    Wellness Programs
    Team workouts
    In COVID times, Rightpoint has had a series of wellness events and virtual yoga classes. In normal times these events would be in-office.
    Mental Health Benefits
    Retirement & Stock Options Benefits
    401(K) Matching
    Rightpoint provides employees with a 401(k) matching plan
    Employee Stock Purchase Plan
    Performance Bonus
    Rightpoint has an annual performance bonus plan.
    Child Care & Parental Leave Benefits
    Child Care Benefits
    Rightpoint provides backup child care assistance.
    Generous Parental Leave
    We provide up to 6 weeks of parental leave for primary and secondary caregivers, in addition to other benefits that provide paid-time off that the individual may be qualified for.
    Flexible Work Schedule
    Rightpoint provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
    Remote Work Program
    In non-COVID times, our remote work program includes work from home flexibility, typically 1-2 days per week. Due to COVID, we are 100% remote through mid-2021.
    Family Medical Leave
    Return-to-work program post parental leave
    Company sponsored family events
    Rightpoint sponsors family oriented events periodically throughout the year.
    Vacation & Time Off Benefits
    Unlimited Vacation Policy
    Generous PTO
    Rightpoint offers a Flexible Time Off (FTO) policy which operates on the “honor system.” The policy is intended to provide team members with more flexibility to manage work schedules and personal
    Paid Volunteer Time
    As part of our Flexible Time Off (FTO) policy, team members are able to take time needed for volunteer activities.
    Paid Holidays
    Paid Sick Days
    Rightpoint has a Flexible Time Off Policy
    Perks & Discounts
    Beer on Tap
    Casual Dress
    Commuter Benefits
    Rightpoint offers pre-tax commuter and parking benefits for all team members.
    Company Outings
    Rightpoint hosts company outings Semi-annually.
    Stocked Kitchen
    Rightpoint has a very well stocked pantry with deliveries from a local vendor 2x per week. We also have Cold Brew, Kombucha, and Beer on Tap (non-COVID times).
    Some Meals Provided
    Happy Hours
    Happy hours are hosted regularly throughout the year
    Fitness Subsidies
    Team members participating in our medical plans are eligible for a variety of wellness subsidies.
    Home Office Stipend for Remote Employees
    Professional Development Benefits
    Job Training & Conferences
    Rightpoint offers support for ongoing training and support for job training and conferences.
    Diversity Program
    Lunch and learns
    Rightpoint hosts lunch and learn meetings regularly.
    Cross functional training encouraged
    Promote from within
    Mentorship program
    Online course subscriptions available
    Paid industry certifications
    One of Rightpoint's core values is Learning and we support team members for many different industry certifications.

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