Are you looking for more than just a job? Do you want to have a voice and feel a sense of belonging? At ICW Group, we hire innovative people who consistently adapt, grow and deliver. We believe in hard work, a fun work environment, and embracing creativity that only comes about when talented people collaborate to develop solutions. Our mission is to create the best insurance experience possible.

Headquartered in San Diego with regional offices located throughout the United States, ICW Group has been named for seven consecutive years as a Top 50 performing P&C company offering the stability of a large, profitable and growing company combined with a small-company entrepreneurial spirit. Our purpose-driven ethos provides team members with opportunities to contribute, develop, and belong.

As a Digital Marketing Specialist you will create digital campaigns designed to increase ICW Group brand awareness, customer engagement and brand loyalty in order to support the growth goals of the company.

WHAT YOU WILL DO

Leads the direction of the company's digital marketing efforts

• Implements multi-faceted digital marketing campaigns across multiple platforms.
• Utilizes a range of digital marketing platforms, techniques, and metrics including Email, SEO, Social Media, A/B Testing, Gated content/landing pages, Web analytics, etc.
• Collaborates with graphic, web and UX designers, along with field sales representatives.
• Identifies new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of digital marketing developments, including mobile marketing.

Leverages digital media to strengthen brand awareness and engagement among current and prospective customers

• Creates content and executes effective digital marketing/media campaigns.
• Develops digital strategy that defines measures and increases conversion.
• Develops strategies to drive prospective customers to company web sites.
• Maximizes impact and effectiveness of company's multiple web assets.
• Leverages and grows company's social media marketing efforts.

Drives data usage in the department and for decision making

• Analyzes and tracks customer's interaction with digital assets to drive increased brand engagement.
• Recommends and develops new online content to increase traffic, customer satisfaction, and sales.
• Collects intelligence regarding competitive marketing activity in the digital arena.
• Creates models for proposed marketing initiatives to drive ongoing improvements in sales and profitability.
• Develops meaningful metrics that communicate results and provide ongoing reports to management.

WHAT YOU BRING TO THE ROLE

• Bachelor's degree from four-year college or university preferred with a major or emphasis in Marketing, Communications or related field.
• Minimum 7+ years of related experience and/or training; or, equivalent combination of education and experience.

NICE TO HAVE

Industry specific certificates, licenses and registrations a plus.

KNOWLEDGE AND SKILLS

• Ability to develop content development, web strategy, and marketing planning.
• Highly skilled at using marketing automation tools (e.g. Pardot, Marketo) and working with enterprise CRM platform (e.g. Salesforce). Advanced social media marketing skills.
• Demonstrated ability to analyze and present digital marketing data, create and execute email marketing campaigns and generate leads.
• Advanced skills in writing and optimizing digital content.
• Professional experience using a content management system, such as Word Press.
• Experience within B2B marketing and financial services is a plus

WHY JOIN ICW GROUP?

• A flexible work schedule, hybrid and remote opportunities
• Challenging work and the ability to make a difference
• You will have a voice and feel a sense of belonging
• We offer a competitive benefits package, with generous medical, dental, and vision plans as well as 401K retirement plans
• Want to continue learning? We'll support you 100%

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